Retail Analytics Market Size, Share, Opportunities, And Trends By Type (Software, Services), By Deployment (Cloud, On-premise), By End-User (Merchandising, Supply Chain, Strategy & Planning, Store Operations, Marketing), And By Geography - Forecasts From 2023 To 2028

  • Published : May 2023
  • Report Code : KSI061615238
  • Pages : 148

The retail analytics market is projected to grow at a CAGR of 21.56% to reach US$32.808 billion in 2028 from US$8.364 billion in 2021.

Retail analytics refers to techniques and tools used to analyze data within the retail industry. This involves collecting, organizing, and analyzing data from various sources, such as sales transactions, inventory levels, customer behavior, and social media interactions. The insights gained from this analysis can assist retailers in making informed decisions and optimizing their operations for better outcomes. Real-time visibility into operations is a key benefit of retail analytics, allowing retailers to quickly identify trends, patterns, and anomalies that may impact their business. This information will enable retailers to make informed decisions that enhance customer satisfaction, reduce costs, and increase profits.

In addition, retail analytics can be used to improve the customer experience. Retailers can analyze customer data to understand their preferences, behaviors, and purchasing habits. This information can personalize marketing campaigns, refine product offerings, and enhance the shopping experience. By providing customers with tailored and satisfying experiences, retailers can build stronger relationships with their customers, leading to increased sales and loyalty.

The retail analytics market is driven by growing demand for omnichannel analytics and rising retail sales.

Growing demand for omnichannel analytics- The rise of omnichannel retailing has led to a surge in demand for retail analytics that can provide insights into customer behavior across various channels. This includes online and offline sales, social media, mobile apps, and more. As a result, the market is expected to witness significant growth due to the increasing adoption of omnichannel analytics to better understand customer behavior and preferences.

Rising retail sales

The burgeoning retail sales segment is a significant growth driver in the retail analytics market. The upswing in retail sales has necessitated the demand for sophisticated tools and techniques enabling retailers to optimize their operations and enhance their performance. Retailers can leverage the capabilities of retail analytics to scrutinize sales data, inventory levels, customer behavior, and other pertinent metrics to obtain crucial insights into their business and make well-informed decisions. Estimates from the 2021 Annual Retail Trade Survey (ARTS) by the US Census Bureau highlight a surge of 17.1% in retail sales in the country. The sales increased from $5,572.0 billion in 2020 to $6,522.6 billion in 2021. This increase in sales volume challenges retailers, making it increasingly difficult to derive valuable insights. In such a scenario, adopting retail analytics can empower retailers to analyze data effectively, discern trends and patterns, and make quick and data-driven decisions.

Based on deployment, the retail analytics market is expected to witness positive growth in the cloud segment.

The retail analytics market through cloud deployment is expected to grow significantly during the projected period. Cloud deployment offers various advantages, such as scalability, flexibility, and cost-effectiveness, which drive the adoption of retail analytics on the cloud. The segment is expected to witness significant growth due to the increasing demand for real-time insights, the growing use of smartphones and social media, and retailers' increasing adoption of cloud-based solutions.

North America accounted for a significant share of the global retail analytics market.

The retail analytics market is segmented into North America, South America, Europe, Middle East and Africa, and Asia Pacific regions. North America is a significant market for retail analytics software, owing to numerous established retail companies and high internet penetration rates in the region. Furthermore, the region has been an early adopter of cutting-edge technologies, making it a highly attractive market for retail analytics solution providers. The United States, with its large market share, is one of the most important markets for retail analytics in the region. Moreover, the region's market growth can be attributed to retailers' increasing emphasis on improving the customer experience through personalized marketing and customer service. Retailers are utilizing retail analytics to gain critical insights into customer behavior and preferences, which can be used to tailor marketing campaigns and enhance customer service.

Market Developments:

  • In March 2023, KPMG introduced a new digital platform called Dash, which leverages artificial intelligence and commercial data to support retailers in making informed business decisions. The platform offers predictive analytics and valuable insights, giving retailers a competitive advantage. Using AI algorithms, Dash uses business data and over three billion external data points to generate predictions and recommendations, available 24/7. As a result, retailers can assess their customer base, catchment area, forecasting, and competition.
  • In November 2021,, a complete digital commerce solution provider for grocery retailers, launched a suite of products designed to provide retailers and consumer packaged goods (CPG) companies with analytics tools to extract insights from e-commerce transaction data. The suite facilitates the provision of de-identified real-life data to CPG companies about the effectiveness of specific campaigns and promotions in generating clicks and sales, enabling them to improve their value proposition. Using data, also assists retailers in personalizing their e-commerce offerings to meet customer preferences and maintain customer loyalty in an increasingly competitive market.
  • In January 2023, Kepler Analytics introduced a Prescriptive Analytics System that uses proprietary in-store sensors to gather data and identify potential sales opportunities at the zone-by-zone level, offering real-time recommendations to retailers. The system determines the value of potential sales losses within underperforming zones. It proposes specific actions that store personnel can undertake to ensure that each zone meets or exceeds its sales potential. In addition, it compares the performance of each store or group over the past four weeks. It generates metrics such as Sales Conversion Rate, Share of Traffic, Average Visitor Value, and Average Transaction Value.

Market Segmentation:

    • Software
    • Services
    • Cloud
    • On-premise
    • Merchandising
    • Supply Chain
    • Strategy & Planning
    • Store Operations
    • Marketing
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • France
      • United Kingdom
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Indonesia
      • Taiwan
      • Others

Frequently Asked Questions (FAQs)

2021 has been taken as the base year in the retail analytics market.
Prominent key market players in the retail analytics market include SAP SE, Salesforce, Oracle, Microsoft Corporation, and HCL Technologies Limited, among others.
The retail analytics market has been segmented by type, deployment, end-user, and geography.
The retail analytics market is driven by growing demand for omnichannel analytics and rising retail sales.
North America accounted for a significant share of the retail analytics market.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline


2.1. Research Data

2.2. Research Design

2.3. Validation


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Software

5.3. Services


6.1. Introduction

6.2. Cloud

6.3. On-premise


7.1. Introduction

7.2. Merchandising 

7.3. Supply Chain

7.4. Strategy & Planning 

7.5. Store Operations

7.6. Marketing 


8.1. Introduction 

8.2. North America

8.2.1. USA

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. Germany

8.4.2. France

8.4.3. United Kingdom

8.4.4. Spain

8.4.5. Others

8.5. Middle East and Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Israel

8.5.4. Others

8.6. Asia Pacific

8.6.1. China

8.6.2. Japan

8.6.3. India

8.6.4. South Korea

8.6.5. Indonesia

8.6.6. Taiwan

8.6.7. Others


9.1. Major Players and Strategy Analysis

9.2. Emerging Players and Market Lucrativeness

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Vendor Competitiveness Matrix


10.1. SAP SE

10.2. Salesforce

10.3. Oracle

10.4. Microsoft Corporation

10.5. HCL Technologies Limited

10.6. IBM

10.7. Qlik

10.8. Cloud Software Group, Inc.

10.9. Sisense Inc.

10.10. Wipro

10.11. Zoho Corporation

10.12. ALTERYX




Microsoft Corporation

HCL Technologies Limited



Cloud Software Group, Inc.

Sisense Inc.


Zoho Corporation