Russia instant coffee market is projected to attain a market size of US$2,663.561 million by the end of 2025.
The rising number of consumers of different type of coffee, specifically instant coffee, has led the beverage to gain popularity in the country and pulled the Russia instant coffee market to a significant position in Europe
Russia is considered to be one of the largest instant coffee consumer in the European region. The popularity of coffee has grown has slowly ingrained itself within the individuals. One of the leading players Strauss Coffee Russia has acquired the Chernaya Karta brand in the Russian Coffee market landscape to cater to the different demands of the consumers and the rising popularity of coffee in the country. In addition, healthier variants are also being made available such as coffee with added chicory or green coffee extract.
Moreover, the consumption of tea has fallen slightly as some of the tea consumers in the country have shifted to drinking instant coffee wing due to its greater health benefits, better and rich taste and the convenience associated with the preparation of coffee. This can also be attributed to the influence of the culture of other European countries, which has spread into the country by the younger population. Thus, these factors are leading to the rising demand for instant coffee and are augmenting the market growth.
Product Offerings by the market players in the Russian instant coffee market
The offering of better and advanced varieties of instant coffee with enhanced flavor and aromas among others by existing and new players in different markets is estimated to lead to increased adoption and propel the market growth further over the forecast period.
Some of the product offerings have been mentioned below-