Saudi Arabia Coffee Pods Market Size, Share, Opportunities, COVID-19 Impact, And Trends, By Type (Hard Pods, Soft Pods), By Caffeine Content (Regular, Decaffeinated), By Flavors (Regular, flavored), By Distribution Channel (Offline, Online) - Forecasts From 2023 To 2028

Description

The Saudi Arabia Coffee Pods Market Size:

The Saudi Arabia coffee pods market is predicted to increase at a CAGR of 5.16% and account for a market size worth USD 1.169 billion by 2030 from USD 0.909 billion in 2025.

Saudi Arabia's coffee market is built upon centuries-old traditions from the Jazan, Al Baha and Aseer regions that are known for producing Coffea Arabica beans. In 2022, the Public Investment Fund established the Saudi Coffee Company with a 10-year budget of SAR 1.2 billion plan to increase production from a modest 300 tons to about 2,500 tons per year while also developing the country's first coffee academies and a model farm to teach farming, roasting and sustainability skills. Their goal is to preserve the country's heritage, promote job creation and elevate Saudi coffee from bean to cup, with an eye toward exports and global recognition.

Saudi Arabia Coffee Pods Market Overview & Scope

The Saudi Arabia coffee pods market is segmented by:

• Type: The Saudi Arabia coffee pods market can be segmented into Hard pods and Soft Pods. Hard Pods: Hard pods are tightly packed, pre-measured portions of coffee that are typically designed to function in specific machines like Nespresso. In Saudi Arabia, hard pods are becoming a favourite among coffee drinkers because of their consistency in taste and convenience, while also attracting the premium coffee culture. Compared to other brewing methods, hard pods are for hyper convenience, where consumers want café-style espresso in the comfort of their home without the complexity of grinding coffee beans or handling coffee filters. The young, urban demographic with increased disposable income is contributing to the demand for hard pods at cafes, restaurants and supermarkets and beyond. International brands have the majority of market share in this space, although there are local initiatives in the works for deploying locally sourced Saudi-grown produce in pods.
• Caffeine Content: This market can be segmented into Regular and Decaffeinated. Decaffeinated: Decaf pods are, of course, for health-focused coffee drinkers, including people who are caffeine sensitive, but still want the flavour and ritual of coffee drinking. In Saudi Arabia, decaf pods are a minuscule part of the market, but this segment is slowly growing as health and wellness trends permeate the market and consumers begin to anticipate a healthier lifestyle.
• By Flavour: The market can be segmented into Regular and Flavoured. Flavoured coffee pods – such as vanilla, caramel, hazelnut, and regional spice blends - are increasingly gaining prominence in Saudi Arabia. They are meeting consumer demands for variety, novelty, and a sense of indulgence that accompanies beverages other than traditional qahwa. Young consumers trending towards Western café culture have been the main participants in flavoured pods; flavoured pods also perform very well in online channels because it tends to be easier for consumers to experiment with new flavours through online shopping. Having retailer brands investigate regionally inspired flavours and pods (such as cardamom-flavoured pods) is a method for brand owners to pay homage to tradition in a contemporary format. This opens up a distinct growth opportunity in the interplay between flavoured coffee pods and the coffee culture of Saudi Arabia.
• Distribution Channel: The market can be segmented in terms of Offline and Online. Online distribution channels have been experiencing strong growth in Saudi Arabia's coffee pods market. With the incorporation of e-commerce platforms, brand websites, and quick-delivery apps, with much greater ease it allows consumers to explore what variety of pods are available and allows them to compare prices. Online sales also tend to be favoured by younger would-be buyers in large cities such as Riyadh and Jeddah, who have a habit of shopping electronically. The growth in online sales is also encouraging subscription models for coffee pods. Subscriptions combine convenience with savings. With the change in purchasing decisions, the coffee pod market is better stemming from e-commerce, which benefits from high internet penetration, and a motivation towards e-commerce with the Saudi Arabia Vision 2030 digital transformation push; coffee pods are traversing households and offices in different ways.

Top Trends Shaping the Saudi Arabia Coffee Pods Market

1. Speciality & Convenience Hybrid
   Consumers are continuing to show a preference for speciality coffee with interesting origins and flavours, while at the same time, they want speed and convenience by using pods and capsules. It's convening quality with the convenience of pods; it mirrors global trends and is in line with growing café culture in Saudi Arabia
2. Sustainable, Premium Consumption
   Younger Saudis are interested in organic, ethical and environmentally friendly products. The interest in coffee pods that are made using sustainable materials or offer premium or responsibly sourced blends is resonating very well.

Saudi Arabia Coffee Pods Market Growth Drivers vs. Challenges

Drivers:

• Urban Youth Embrace & Disposable Income: Young, urban Saudis, especially millennials and Gen Z, are leading the charge with respect to coffee consumption. Their disposable incomes are growing, and they are willing to pay for a premium experience. They are drawn to international chains, speciality coffee outlets and innovative new pod products, as well as being cosmopolitan consumers. Beyond their taste and enjoyment for the product are attributes of status and newness. As this segment is willing to experiment with coffee to be a first adopter of flavoured, designer and/or capsule-based coffee. When you consider the urbanisation of the Saudi market and café culture in metropolitan areas like Riyadh and Jeddah, both consumption and experimentation, this would provide the impetus for expansion of the coffee pods segment through the channels of retail, online and lifestyle.
• Government Vision & Domestic Coffee Development: Saudi Arabia's Vision 2030 will be a transformative program. The government is making investments into local coffee agriculture, establishing model coffee farms in Jazan, and holding public events based on coffee heritage. This is raising the awareness of coffee, pride in Saudi coffee and supporting the development of domestic supply chains. This creates an opportunity to develop quality, Saudi-grown coffee beans used for pod production, which allows us to further expand the ecosystem—from local to consumer.

Challenges:

• Environmental Concerns: Single-use coffee pods have received increased criticism for their waste and poor recyclability. There is mounting recycling backlash in light of increasing support and consumption. The industry's growing critics, both regulators and consumers, continue to demand compostable or reusable solutions for single-use coffee pods, which continue to place pressure on brands to rethink components and supply chain delivery methods.

Saudi Arabia Coffee Pods Market Key Development

• Saudi Coffee Company (SCC) is expected to launch a coffee roasting and packaging facility in Jazan, in by Q4, 2024, with an expected annual capacity about ~26,000–27,000 tons, to help scale production over the next 7 years from 300 to 2,500 tons, as part of a broader sustainability and scaling objective, SCC has committed to own and plant millions of coffee trees.

Saudi Arabia Coffee Pods Market Segmentation:

• By Type
  • Hard Pods
  • Soft Pods
• By Caffeine Content
  • Regular
  • Decaffeinated
• By Flavour
  • Regular
  • Flavored
• By Distribution Channel
  • Offline
  • Online

Table Of Contents

Companies Profiled

Saudi Coffee Company

Nestlé / Nespresso

Barn’s Café

Costa Coffee

Tawazun Al Khalijia (Karoma Caffè)

Al Hussam Commercial (Saudi Coffee Capsule)

Starbucks

Dunkin’

Jacobs Douwe Egberts (JDE Peet’s)

Luigi Lavazza

Melitta

Zino Davidoff

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