Saudi Arabia Mashed Potato Market Size, Share, Opportunities And Trends By Application (Food Ingredient, Food Product, Snack, Culinary), By Form (Powder, Solid), By Distribution Channel (Foodservice, Retail) - Forecasts From 2023 To 2028

The Saudi Arabia Mashed Potato Market Size:

The Saudi Arabia Mashed Potato Market is predicted to increase at a considerable rate during the projected period.

The mashed potato dish is often considered comfort food and is simple to prepare. The popularity of mashed potatoes stems from their versatility and convenience, as they can be paired with a variety of main dishes. Additionally, mashed potatoes are a nutritious side dish that provides a good source of fibre, vitamins, and minerals. The growth of the mashed potato market in Saudi Arabia can be attributed to several key drivers, including the advancements in agricultural technology, the increase in potato production and consumption, the rising demand for high-quality processed foods, and the government's initiatives to support the agricultural sector. These factors have collectively contributed to the development of a thriving mashed potato market in the country.

Saudi Arabia Mashed Potato Market Overview & Scope

The Saudi Arabia Mashed Potato Market is segmented by:

• Product Type: The powder segment is anticipated to witness major growth in the product type of the market, due to their functionality in offering longer shelf life, convenience, and ease of storage along with transportation. Moreover, the rise in demand for ready-to-prepare food products in the country is also boosting the demand for powdered mashed potatoes.
• Application: The food ingredients segment is anticipated to grow at a significant rate in the Saudi Arabian mashed potato market, driven by its wide usage in diverse dishes, such as restaurants and processed food manufacturing. This is also promoted due to its ability to complement a diverse range of dishes, as well as its versatility as a food ingredient in Saudi Arabian cuisine.
• Distribution Channel: The offline channel is expected to hold the largest share in the Saudi Arabia mashed potato market because it offers wide accessibility in urban regions like Jeddah and Riyadh, which have the presence of large retail infrastructures such as supermarkets and convenience stores.
• End-Use: the food services segment is predicted to expand at a substantial pace, driven by the demand for these mashed potatoes in the consistent and efficient preparation of side dishes in fast food chains of the country.

Saudi Arabia Mashed Potato Market Growth Drivers vs. Challenges

Drivers:

• Substantial Rise in Potato Production and Consumption: In recent years, there has been a significant increase in potato production in Saudi Arabia. Saudi Arabia's hot and dry climate provides ideal conditions for growing potatoes. The majority of the country's potato production occurs in the cooler northern regions, such as Tabuk and Al-Jawf. Moreover, advancements in agricultural technology and irrigation methods have enabled the cultivation of crops in arid and semi-arid regions, such as Saudi Arabia, where water is scarce. As a result of these innovations, farmers are now able to cultivate potatoes in areas that were previously unsuitable for farming, leading to a significant increase in potato production nationwide.
  
  Likewise, there has been an increase in potato yields in Saudi Arabia. For instance, according to data from the Ministry of Environment, Water, and Agriculture as of May 2025, the country experienced significant growth in potato production. It reached a self-sufficiency rate of 87 percent. It also reported that the increase in the domestic potato production was reported to be 621,751 tons in 2023. This remarkable growth in the local potato production can be attributed to the various factors that have contributed to the increase in potato yields, including the use of modern farming technologies, high-quality seeds and fertilizers, new potato varieties, and government support for the agricultural sector. These factors, combined with the rising popularity of mashed potatoes in the country, have led to the growth of the mashed potato market in Saudi Arabia.
• Rising Disposable Income: The increasing disposable income, coupled with the working population in the country, supports consumers to spend on premium and quick-prep foods processed foods, like mashed potatoes. According to the General Authority for Statistics data titled “Household Income and Consumption Expenditure Survey,” which was published in 2023, the average monthly disposable income of the country was SAR 11,839, of which the Saudi household's monthly disposable income accounted for SAR 18,056. Further, the per capita disposable income in the country was SAR 3,195 monthly.

Challenges:

• Scarcity of Water and Variability of Climate: The arid climate of the country limits the potato cultivation, which can also impact the potato yield. The irrigation for potato farming heavily relies on the water resources for production which water shortage in the country can impact the market supply chains.

Saudi Arabia Mashed Potato Market Competitive Landscape

The market is fragmented, with many notable players, including Nestlé and Unilever PLC, among others.

• Knorr Professional Mashed Potato: It is a product offered by Unilever Food Solutions in Saudi Arabia that offers consistency and reliability similar to traditional mashed potatoes and is packaged in carton form. It also provides fast preparation in about 3 minutes, while minimizing waste of energy, water, potato skin, or time.

Saudi Arabia Mashed Potato Market Segmentation:

• By Product Type
  • Powder
  • Solid
• By Application
  • Food Ingredient
  • Food Product
  • Snack
  • Culinary
• By Distribution Channel
  • Offline
  • Online
• By End Use
  • Food Service
  • Household/Consumer Use

1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. TECHNOLOGICAL OUTLOOK 

5. SAUDI ARABIA MASHED POTATO MARKET BY PRODUCT TYPE

5.1. Introduction

5.2. Powder

5.3. Solid

6. SAUDI ARABIA MASHED POTATO MARKET BY APPLICATION 

6.1. Introduction

6.2. Food Ingredient

6.3. Food Product

6.4. Snack

6.5. Culinary

7. SAUDI ARABIA MASHED POTATO MARKET BY DISTRIBUTION CHANNEL 

7.1. Introduction

7.2. Offline

7.3. Online

8. SAUDI ARABIA MASHED POTATO MARKET BY END USE

8.1. Introduction

8.2. Food Service

8.3. Household/Consumer Use

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. Nestle 

10.2. Unilever PLC 

11. APPENDIX

11.1. Currency 

11.2. Assumptions

11.3. Base and Forecast Years Timeline

11.4. Key benefits for the stakeholders

11.5. Research Methodology 

11.6. Abbreviations 

Nestle

Unilever PLC