The USA Mashed Potato Market is expected to hold a significant market share during the forecast period.
This is one of the easiest as well as most popular dishes in the fast-food world. Boiled or baked potatoes are mashed and added with milk, butter, and other spices. It is one of the most common dishes of the fast-food type and can also be used as a side dish or a base dish for main courses.
The rise in demand for comfort foods, being relatively inexpensive and convenient, and versatility are the factors that drive the growth of mashed potatoes in the United States of America.
According to the United States Department of Agriculture, around 49.4 pounds of potatoes per person were consumed in 2019, out of which 41% was consumed through frozen items such as French fries and mashed potatoes.
Potato dishes such as French fries, chips, hash browns, and roasted as well as baked potatoes are highly popular in the country. However, mashed potatoes are the most consumed form of potatoes in the United States. Convenience, high availability, and versatility are a few of the reasons why it is consumed so much.
According to the United States Department of Agriculture, Idaho produced nearly 140,000 cwt of potatoes in 2021, making it the largest potato-producing state in the country. Washington and Wisconsin followed closely with around 90,000 cwt and 30,000 cwt of potato production in 2021. Texas and Florida were the lowest potato-producing states, with nearly 10,000 cwt production in 2021. The total production was 410 million cwt in 2021. US$ 3.91 billion worth of potatoes were sold in 2021, which was an almost 7% increase from 2020. The potato retail sales increased in dollar sales by 17.8% from July – September 2022. The rise in demand and consumption of fast food due to its convenience and taste also leads to the growth of this market.
According to reports from the CDC between 2015-2018, around 36.3% of children and teenagers consumed fast food on a given day. The average percentage of calories consumed from fast food increased from 10.6% in 2010 to 18.0% in 2018.
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Growth Rate | CAGR during the forecast period |
| Base Year | 2021 |
| Forecast Period | 2023–2028 |
| Forecast Unit (Value) | USD Billion |
| Segments Covered | Application, Form, Distribution Channel, And States |
| Regions Covered | Idaho, Washington, Wisconsin, North Dakota, Others |
| Companies Covered | Post Holding Inc, McCain Food USA Inc, Idahoan Foods LLC, Hormel Food LLC, Lamb Weston Inc, J.R Simplot Company, Kraft Hienz Company, Lemon Concentrate, Basic American Food, Pineland Farm Potato Company Inc |
| Customization Scope | Free report customization with purchase |
USA Mashed Potato Market Segmentation