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South Korea Instant Coffee Market Size, Share, Opportunities, And Trends By Type (Freeze-Dried Instant Coffee), By Distribution Channel (Offline, Online), And By Province - Forecasts From 2020 To 2025

Published: Jun 2020 | Report Code:  KSI061613707 | Pages:  120

South Korea instant coffee market is projected to decline by 4.21% during the forecast perido.

The affordability of coffee among the middle income and the lower-income individuals and the importance of the South Korean coffee culture

Different types of coffee such as cold-brewed coffee and pod coffee has taken a place as an important culture in the South Korean coffee culture these days and have led to a rise in popularity among a large number of individuals. This has led to rising demand from the consumers for a good cup of coffee that has a unique aroma, has a better taste and flavor profile, and is easily available in the market. Thus, this is one of the major factors leading to a small decline in the consumption of instant coffee over the forecast period.

However, the demand for instant coffee exists, due to its consumption, by the lower-income individuals in the population as many brands such as Nestle offer affordable products under their brand Nescafe among others.  This has led to the further development of the South Korean coffee culture and has caused an increase in the number of specialty and unique café openings. In addition, specialty and unique coffees are proving to be beneficial as they are attracting younger consumers and encouraging them to try different blends and flavors available.

Product Offerings by the market players in the South Korean Instant Coffee Market

The offering of better and advanced varieties of instant coffee with enhanced flavor and aromas among others by existing and new players in the market.

Some of the product offerings have been mentioned below-

  • Dongsuh Companies Inc., which is considered among one the most famous companies that are involved in different business verticals offers different types of coffees under its product portfolio include ready to drink and instant coffee variants. It offers its product under the brand Maxim. The product is called the “Maxim Mocha Gold Mild Coffee Mix” and the “Maxim White Gold Coffee Mix”. The former product is a stick type instant coffee and has a sweet flavor and aroma with a mild taste and the latter product has a deeper and smokier flavor as it is made using the Specialized Profile Roasting Method with only select beans.
  • NAMYANG DAIRY PRODUCTS CO., LTD., which is considered as one of the influential players in the dairy products business also offers instant coffee and coffee as a ready to drink beverage under its brand Namyang French Cafe. Some of the ready to drink products it offers are “Cafe au Lait”, “Cappuccino”, “Hazlenut”, “Mocha Choco” and “Caramel Macchiato” whereas the instant variant is a powdered variety and is made using nonfat milk as a creamer and is able to deliver a rich aroma with a balanced taste to the consumers.

Segmentation

  • By Type
    • Freeze-Dried Instant Coffee
    • Spray-Dried Instant Coffee
    • Others
  • By Distribution Channel
    • Offline
      • Foodservices
      • Retail
        • Supermarket/Hypermarket
        • Convenience Stores
        • Others
    • Online
  •  By Province
    • Seoul
    • Busan
    • Incheon
    • Others

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