Vietnam Instant Coffee Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Freeze-Dried Instant Coffee, Spray-Dried Instant Coffee, Others), By Distribution Channel (Offline, Online), And By Province - Forecasts From 2022 To 2027

Published:  May 2022 Report Code: KSI061613675 Pages: 92

The Vietnam Instant Coffee market is projected to witness a compound annual growth rate of 12.91% to grow to US$703.819 million by 2027, from US$300.851 million in 2020.

Vietnam is the second-largest producer of coffee in the world market, thereby making it an important point of trade in the market. The growing population of the country, with a population nearing 98 million in 2020 (Source: World Bank), along with the influence of French colonialism, is a crucial driver behind the growth of the instant coffee market in Vietnam. It also imports small quantities of coffee beans, both green and roasted, and instant coffee from Laos, Indonesia, Brazil, and the United States to serve its growing high-end coffee retail chains. Moreover, the presence of international food chains and retail stores like Starbucks are furthering the instant coffee market in the country.

Changing the lifestyle of the population in the country is driving demand for Vietnam Instant Coffee.

The country depends largely on its agricultural sector with recent shifts to the secondary and tertiary factors of the economy. Rapid digitization has also furthered the development of the country. Cumulatively, these factors have led to an adoption of a fast pace of life in the country, and these changing lifestyles have expanded the instant coffee market in recent times.

The coffee culture of Vietnam is steeped in history when the French brought coffee to Vietnam in the 19th century. After the Vietnam War, the government instituted a massive coffee production program. As people are advancing, there has been a shift to instant coffee powders like Nestle, Trung Nguyen, etc.

The establishment of local and international coffee chains in the urban areas of the country is thronged by busy workers, students, and tourists. This increasing demand is fueling the market ahead.

However, in July, retail sales fell by 19.8 percent year-over-year (y/y), the largest drop since April 2020. The Purchasing Managers’ Index also declined significantly in Vietnam due to the onfall of the COVID-19 pandemic (Source: World Bank). The instant coffee market witnessed marginal effects from these contractions. The consumption level rose during the pandemic, but the production sector observed a downfall.

COVID-19 Impact on Vietnam Instant Coffee Market

The local coffee chains plying in the country like Highland Coffee, The Coffee House, Phuc Long Coffee, and Tea, to name a few, have further accentuated the demand for instant coffee in the market. They are in stiff competition with the international players but, in many instances, have outnumbered their presence. The growth of the café culture is another propeller of the market. Overall, the instant coffee market has exuberant opportunities in the country, with strong growth factors furthering the market.

The Vietnam instant coffee market had been growing at a healthy pace before the outbreak of the COVID-19 pandemic. However, the pandemic led to supply chain restrictions due to lockdowns and strict COVID-19 guidelines. The pandemic made the production and harvesting activities difficult, while the prolonged shortage of empty containers and rising freight prices reduced the production and harvest. Furthermore, the instant coffee market in Vietnam witnessed a decreased demand from consumers. As the work-from-home policy was implemented by most companies, the large amounts of instant coffee consumed by corporate employees witnessed a drop. Also, as the gathering of people was restricted to curb the spread of coronavirus, instant coffee consumption declined with a halt in social gatherings. 

Vietnam Instant Coffee Market Scope:

Report Metric Details
 Market size value in 2020  US$300.851 million
 Market size value in 2027  US$703.819 million
 Growth Rate  CAGR of 12.91% from 2020 to 2027
 Base year  2020
 Forecast period  2022–2027
 Forecast Unit (Value)  USD Million
 Segments covered  Type, Distribution Channel, And Province
 Companies covered  Nestle, Tata Coffee Vietnam Company Limited, Trung Nguyen, Vinacafé  Bien Hoa   JSC
 Customization scope  Free report customization with purchase

 

Key Market Segments

  • By Type
    • Freeze-Dried Instant Coffee
    • Spray-Dried Instant Coffee
    • Others
  • By Distribution Channel
    • Offline
      • Retail
      • Foodservice
    • Online
  • By Province
    • Dak Lak
    • Lam Dong
    • Dak Nong
    • Gia Lai
    • Kon Tum
    • Others
1. INTRODUCTION
1.1. Market Definition
1.2. Market Segmentation

2. RESEARCH METHODOLOGY  
2.1. Research Data
2.2. Assumptions

3. EXECUTIVE SUMMARY
3.1. Research Highlights

4. MARKET DYNAMICS
4.1. Market Drivers
4.2. Market Restraints
4.3. Porter’s Five Force Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. VIETNAM INSTANT COFFEE MARKET ANALYSIS, BY TYPE
5.1. Introduction
5.2. Freeze-Dried Instant Coffee
5.3. Spray-Dried Instant Coffee
5.4. Others

6. VIETNAM INSTANT COFFEE MARKET ANALYSIS, BY DISTRIBUTION CHANNEL
6.1. Introduction
6.2. Offline
6.2.1. Retail 
6.2.2. Food service
6.3. Online 

7. VIETNAM INSTANT COFFEE MARKET ANALYSIS, BY PROVINCE
7.1. Introduction
7.2. Dak Lak
7.3. Lam Dong
7.4. Dak Nong
7.5. Gia Lai
7.6. Kon Tum
7.7. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS
8.1. Major Players and Strategy Analysis
8.2. Emerging Players and Market Lucrativeness
8.3. Mergers, Acquisitions, Agreements, and Collaborations
8.4. Vendor Competitiveness Matrix

9. COMPANY PROFILES
9.1. Nestle
9.2. Tata Coffee Vietnam Company Limited
9.3.  Trung Nguyen
9.4. Vinacafé Bien Hoa JSC

Nestle

Tata Coffee Vietnam Company Limited

Trung Nguyen

Vinacafé Bien Hoa JSC

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