Japan instant coffee market is estimated to be valued at US$3,389.139 million in 2019 and is projected to grow at slow pace during the forecast period.
The popularity for coffee is spreading and causing the demand for the instant variant to rise in ranks owing to the influence of the western cultures among the younger population
The influence of the European coffee drinking culture has positively affected the hot beverage consuming practices of Japan and has led to the rise in the demand for coffee by the younger and adolescent population. This has not only led to the younger consumes drinking instant coffee out of home in specialty cafes and branded coffee shops but also encouraged them to prepare instant coffee at home, which has led to a spike in the demand for different types of instant coffee such as freeze-dried and spray-dried type.
The popularity of consuming tea in Japan is still relevant and is preferred by a majority of middle-aged and older-aged individuals.
Tea is an increasingly popular beverage that is consumed by middle-aged and older individuals in Japan. Interestingly it is considered a very important part of their culture and is considered an important ritual among Japanese individuals. The popularity of tea is high in Japan, due to its importance in Buddhism culture, and is famous for mainly medicinal purposes. Tea is consumed as a ritual generally after the guests have had their dinner and are particularly respected all over Japan. Thus, this demand for tea and the consumption trends are acting as a restraining factor for the market growth.
Product Offerings by the market players in the Japanese Instant Coffee Market
The offering of better and advanced varieties of Instant Coffee with enhanced flavor and aromas among others by existing and new players in different markets is estimated to lead to increased adoption and propel the market growth further over the forecast period.
Some of the product offerings have been mentioned below-
Nestle, which is one of the largest companies in the world dealing with different food and beverage products. Under their instant coffee product portfolio, they provide a variety of products. Some of them are “Nescafe Excella Fuwa Cafe Latte Caramel Instant Coffee”, which is offered as 20 sticks of 7.7g each. It also offers other products such as “Nescafe Excella Fuwa Cafe Latte Deep Flavor Instant Coffee” which are offered as 30 sachet sticks of 7.46g each, and” Nescafe Gold Blend Aroma Gorgeous Café Latte”, which are offered as 22 sachet sticks of 7.9g each.