Spain fresh food flexible packaging market is evaluated at US$482.797 million for the year 2019 and is projected to grow at a CAGR of 3.28% to reach US$605.171 million in 2026.
Fresh food flexible packaging is a packaging technique used for packing foods like vegetables, fruits, meat, seafood using damage-resistant packaging solutions. It prevents the change of state of the food products and contamination through different sources. Flexible packaging shields the food from ecological affecting conditions leading to longer shelf life. The fresh food flexible packaging market is expected to grow mainly as a result of the increasing demand for fresh food in the country.
Additionally, the transportation cost decreases significantly if the packaging of the food products is done properly. Flexible fresh food packaging will also ensure that there is minimum loss of food products in transit. This decreases the wastage costs too. As a result, the flexible fresh food packaging market is expected to grow in the forecast period.
In Spain, consumers are highly health-conscious, and the government encourages a healthy lifestyle and dietary preferences for a long time in the country. Spanish Society of Community Nutrition had introduced Food guidelines for the Spanish population in 2008 as a part of the Strategy for Nutrition, Physical Activity and the Prevention of Obesity (NAOS Strategy) of the Spanish Agency for Consumer Affairs, Food Safety and Nutrition of the Spanish Ministry of Health, Social Services and Equality.
Shifting trend towards sustainable packaging
There has been a shift towards sustainable packaging solutions in the country due to the increasing awareness among the consumers regarding the ills of different packaging materials coupled with the busy lifestyles of people resulting in the rise in demand for convenience packaging of fresh food products.
Rising requirement for improving the shelf life of fresh foods.
The fresh food flexible packaging market in Spain is expected to grow owing to the increasing requirements for improving the shelf life of fresh food products. Due to hectic lifestyles, the consumers in the country do their grocery shopping in bulk to stock their homes. As a result, there is a demand for increasing the shelf life of fresh food products to facilitate them to sustain for a longer period.
Stringent regulation against plastic packaging.
However, there are stringent regulations regarding the use of plastic in Spain. In June 2020, the government of the country published a proposal for a new indirect tax on non-reusable plastic packaging. The Spanish Government claimed for it to come into effect from July 2021. A tax rate of €0.45 per kilogram of plastic packaging is being proposed to discourage the consumers from buying food packaged in plastic packaging and ultimately the manufacturers from using plastic as a packaging material. This might be a hindrance to the growth of the fresh food flexible packaging market in Spain.
Room for innovation in packaging techniques.
Furthermore, the government regulations against plastic packaging also open the doors for opportunities in the market in Spain. The manufacturers can look for innovations in the packaging techniques of fresh food products. Recently, in January 2021, Grupo Calvo, a Spanish company, announced to have found a revolutionary way of canning Tuna through a Real Peel technology through which the company can balance oil usage. And, it easily facilitates the disposal of the product entirely through a flexible aluminum lid. The company has hit two targets with one arrow. The demand will rise due to the reduction in oil usage by health-conscious customers and the flexible packaging, guaranteeing longer shelf life, will further incentivize the customers to buy the product.
Increasing food consumption expenditure.
According to a report published by United States Department for Agriculture in 2019, retailing showed a good performance in Spain in 2018 owing to the positive economic environment, encouraging consumers to be a bit more positive and increase their expenditure on food. The consumption expenditure in the country has been steadily increasing since 2016 from 67095.51 million euros to 69503.13 million euros in 2019. This points out the growth prospect of the fresh food flexible packaging market in Spain.
Diversified retail food market.
The Spain retail food market is extremely diversified. Hypermarkets, supermarkets, convenience stores, major discount stores, and specialized stores along with traditional corner grocery stores and open-air markets exist in the country. The longer shelf life of the fresh food products will incentivize these retailers to stock their shelves with flexibly packaged fresh food products. This hints at the increasing market size of the fresh food flexible packaging market in Spain.
Growing online retailing.
The e-commerce platforms in Spain have been progressing tremendously. The two main reasons behind this are the high internet penetration of 86% in-country and the large smartphone penetration rate. As a result, online retailing has been widely adopted in the country. So, as per USDA 2019 report, more stores are likely to enter the e-commerce channel in the country, or, if they are already present, they are likely to invest more in this channel to improve the online shopping experience. This throws light at the opportunity for growth of fresh food flexible packaging market in Spain owing to the advantages of decreased transportation costs and low wastage ensured through flexible packaging of fresh foods.
By material type, the fresh food flexible packaging market in Spain is segmented into Paper and Paperboard, Plastic, and Aluminum. The paper & paperboard segment is expected to have significant market growth due to the rising preference for biodegradable packaging. The plastic segment might suffer due to the regulations against plastic packaging imposed by the government.
By application, the fresh food flexible packaging market in Spain is categorized into Poultry and meat products, Dairy products, Produce (Vegetables & Fruits), and Seafood. The produce (fruits & vegetables) segment is estimated to have a significant market share due to the increasing production of fruits and vegetables and healthy dietary habits adopted by the consumers.
Impact of the pandemic
The COVID-19 pandemic has had a positive impact on the fresh food flexible packaging market in Spain owing to people becoming more health-conscious and focusing on the consumption of fresh foods and the right kind of packaging. Online retailing gained more adoption in the country for ordering fresh food items with long shelf life. Furthermore, due to the unpredictability of the situation, the consumers started to panic buying food products to stock their homes. In such times, the role of good packaging increased as they wanted the products they bought to last longer times. Additionally, the work from home culture and online education further prompted the consumers to look for conveniently packaged fresh food products.
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