Sun Care Products Market Size, Share, Opportunities, And Trends By Product Type (Self-tanning Products, After-Sun Products, Sun Protection Products), By Form (Lotion, Creams, Gel, Others), By Distribution Channel (Online, Offline (Hypermarket And Supermarket, Pharmacy Stores, Others)), By SPF (SPF 0-30, SPF 31-50, SPF Above 50), And By Geography - Forecasts From 2024 To 2029

  • Published : Jan 2024
  • Report Code : KSI061616481
  • Pages : 141

The sun care products market is anticipated to expand at a high CAGR over the forecast period.

The sun care products market has grown dramatically in recent years, owing to increased worldwide awareness of the harmful effects of ultraviolet (UV) radiation on the skin. The need for effective sun care products has increased as consumers become more aware of the necessity of sun protection in preventing skin damage, premature ageing, and the risk of skin cancer.  Consumer lifestyle changes, increased disposable incomes, technical developments in product formulations, and the widespread impact of social media in creating beauty trends all contribute to the sun care products market growth.


Sun care products are a type of skincare product that is aimed to protect the skin against the detrimental effects of ultraviolet (UV) radiation from the sun. These products aid in the prevention of sunburn, skin damage, premature ageing, and the risk of skin cancer caused by extended sun exposure. Sun-care products often contain a variety of formulations such as sunscreens, sunblocks, and after-sun solutions, all of which are necessary for preserving skin health and avoiding sun-related skin damage. The market is being driven largely by increased consumer knowledge of the adverse consequences of UV radiation, including sunburn, premature ageing, and skin cancer, which has prompted consumers to adopt sun protection measures. This increased awareness fuels the demand for sun care products. Furthermore, the increased popularity of outdoor activities such as sports, hiking, and beach holidays has increased the demand for adequate sun protection. Sunscreen and other sun protection products are necessary for anyone who likes outdoor activities. Furthermore, the expansion of international travel and tourism has broadened the market for sun protection goods. Travelers frequently visit sunny locations and require sun protection solutions to protect their skin from excessive sun exposure. Furthermore, the sun care sector is always innovating, providing a diverse choice of sun care solutions to suit a variety of tastes. Water-resistant compositions, natural and mineral sunscreens, products for sensitive skin, and sunscreens with additional skincare advantages such as antioxidants and anti-ageing chemicals are all driving market expansion.

Market Drivers:

  • Increasing awareness of skin health:

The growing awareness of skin health is a driving factor in the sun care products industry, with consumers becoming more aware of the harmful effects of UV radiation on their skin. Public education efforts, healthcare initiatives, and information transmission via various means have all played important roles in educating people about the dangers of skin cancer, premature ageing, and other sun-induced skin disorders. As a result, there has been a noteworthy shift in consumer behaviour toward emphasizing preventative measures, which is driving the demand for sun protection products.

  • Changing consumer lifestyle:

Changing consumer lifestyles, symbolized by an increase in outdoor activities and a preference for travel and leisure, push the sun care products market substantially. The current way of life encourages people to spend more time outside, exposing their skin to harmful UV radiation. Consumers are increasingly understanding the importance of appropriate sun protection when indulging in recreational hobbies, sports activities, or vacation excursions. This shift in behaviour has increased demand for sun care products that are not only handy but also address unique demands resulting from a variety of outdoor activities.

  • Innovation in the product formulation:

Continuous improvements in formulation technologies have opened up opportunities for sunscreen solutions with expanded characteristics that match customers' changing demands. Manufacturers are investing in R&D to offer sun care products that go beyond basic UV protection, including features like water resistance, perspiration resistance, and enhanced skin compatibility. The addition of new elements to sunscreens, such as antioxidants, anti-pollution agents, and skin-nourishing components, increases the value of sunscreens by delivering additional skincare advantages.

  • Growing social media influence:

The impact of social media has become a crucial driver for the sun care goods business in modern times. Beauty and skincare have become worldwide discourses thanks to platforms like Instagram, YouTube, and TikTok. Celebrities and beauty influencers frequently reveal their skincare routines, emphasizing the necessity of sun protection. Their endorsements, product suggestions, and testimonials not only reach a large number of people, but they also help to shape consumer attitudes. These platforms' visually-driven nature enables dramatic demonstrations of sun care product usage, establishing a compelling narrative around the importance of sun protection, thereby driving consumer demand for sun care products.

Products offered by key companies:

  • DayWear Anti-Oxidant 72H-Hydration Sorbet Creme SPF 15, Estée Lauder Inc: DayWear Anti-Oxidant 72H-Hydration Sorbet Creme SPF 15 by Estée Lauder is a whipped, ultra-light moisturizer that provides 72-hour hydration and strong protection. Absorbing quickly with an oil-free, barely-there feel, this refreshing sorbet creme is enriched with antioxidants and broad-spectrum SPF 15 for a simple yet effective daily skincare routine.

Prominent growth is projected in the lotion sector under the form segment

Owing to its established reputation as a conventional and highly liked type of skincare product, the lotion category is expected to become the market leader for sun care goods. Lotion formulations have gained significant market share because of their lightweight nature, quick skin absorption, and simplicity of application. Lotions are popular because they are greasy-free and pleasant, making them ideal for regular usage. Furthermore, by including different beneficial elements like antioxidants and moisturizers, the lotion format improves the whole skincare experience. Since customers continue to value these tried-and-true formulas for efficient skincare and sun protection, sun protection lotions have a dominant market position due to consumer familiarity and long-standing use.

The Asia Pacific region is expected to hold a significant share of the sun care products market:

The Asia Pacific region is projected to emerge as the dominant hub in the sun care products market, fueled primarily by India's and China's developing chemical industries. This growth is expected to maintain a stable supply of raw materials for skin care product producers, giving the region a competitive advantage. The continual increase in the number of new product releases, as well as increased knowledge about the damaging effects of UV radiation and skin diseases in rising markets such as China and India, contribute to the region's supremacy. With these factors driving robust demand, the Asia Pacific market is well-positioned for continuous expansion during the projected period. Furthermore, the region's emphasis on innovation and responding to changing consumer preferences is projected to solidify the region's leadership position in the sun care products market, positioning it as a significant participant in the global skincare sector.

Key developments:

  • POPxo extended its product options in June 2022 with the launch of the POPxo Sun Care collection in India.
  • In June 2021, Sunrider International announced the release of Kandesn® CC Cream Sunscreen SPF 30, just in time for summer. The multi-benefit moisturizing cream comes in three different shades: fair, light medium, and medium, and it has a combination of high-performance ingredients that keep skin looking bright and revitalized.


  • By Product Type
    • Self-tanning Products
    • After-Sun Products
    • Sun Protection Products
  • By Form
    • Lotion
    • Creams
    • Gel
    • Others
  • By Distribution Channel
    • Online
    • Offline
      • Hypermarket and Supermarket
      • Pharmacy Stores
      • Others
  • By SPF
    • SPF 0-30
    • SPF 31-50
    • SPF Above 50
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Italy
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Taiwan
      • Thailand
      • Indonesia
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Process

2.2. Research Data


3.1. Key Findings


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Self-tanning Products

5.3. After-Sun Products

5.4. Sun Protection Products


6.1. Introduction

6.2. Lotion

6.3. Creams

6.4. Gel

6.5. Others


7.1. Introduction

7.2. Online

7.3. Offline

7.3.1. Hypermarket and Supermarket

7.3.2. Pharmacy Stores

7.3.3. Others


8.1. Introduction

8.2. SPF 0-30

8.3. SPF 31-50

8.4. SPF Above 50


9.1. Introduction

9.2. North America

9.2.1. United States

9.2.2. Canada

9.2.3. Mexico

9.3. South America

9.3.1. Brazil

9.3.2. Argentina

9.3.3. Others

9.4. Europe

9.4.1. United Kingdom

9.4.2. Germany

9.4.3. France

9.4.4. Italy

9.4.5. Spain

9.4.6. Others

9.5. Middle East and Africa

9.5.1. Saudi Arabia

9.5.2. UAE

9.5.3. Others

9.6. Asia Pacific

9.6.1. Japan

9.6.2. China

9.6.3. India

9.6.4. South Korea

9.6.5. Taiwan

9.6.6. Thailand

9.6.7. Indonesia

9.6.8. Others


10.1. Major Players and Strategy Analysis

10.2. Emerging Players and Market Lucrativeness

10.3. Mergers, Acquisitions, Agreements, and Collaborations


11.1. Edgewell Personal Care

11.2. L'Oréal Paris

11.3. Shiseido Co. Ltd

11.4. Johnson & Johnson Services, Inc.

11.5. The Nature's Co.

11.6. Estée Lauder Inc

11.7. Supergoop! (Blackstone Group)

11.8. Clarins

11.9. Beiersdorf AG

Edgewell Personal Care

L'Oréal Paris

Shiseido Co. Ltd

Johnson & Johnson Services, Inc.

The Nature's Co.

Estée Lauder Inc

Supergoop! (Blackstone Group)



Beiersdorf AG