Global Sunscreen Market Size, Share, Opportunities. And Trends By Type (Mineral, Chemical), By Texture (Creams And Lotions, Gels, Sticks, Sprays, Powders), By Application (Face, Body), And By Geography - Forecasts From 2023 To 2028

  • Published : Nov 2023
  • Report Code : KSI061614509
  • Pages : 140

The global sunscreen market is projected to grow at a CAGR of 5.21% to reach US$15.720 billion in 2028 from US$11.016 billion in 2021.

The increasing focus on personal care coupled with the increasing consumer awareness about the benefits of sunscreen is anticipated to be one of the primary global sunscreen industry driving factors in the projected period.  Furthermore, the rising cases of skin cancer, skin disorders, and ageing caused due to high exposure to the sun and not having any barrier to protect the skin is also increasing the demand for sunscreen. Sunscreen products are also gaining popularity in the market as they have multi-functional sun protection which helps in the prevention of wrinkles.

Rising incidence of skin disease

The ultraviolet rays from the sun are causing various diseases such as melanoma, and skin cancer among others. Moreover, these UV rays are one of the primary reasons for premature aging of the skin, increasing fine lines, age spots, and development of wrinkles. The increasing focus of people on looking good and maintaining their youthful skin apart from protecting themselves from the disease is expected to be one of the major global sunscreen market driving factors. Additionally, the increase in outdoor activities and increase in programs related to the importance of sunscreen are providing the reasons for global sunscreen market growth. According to the American Cancer Society, melanoma prevalence of the disease is increasing in the United States. As per the estimates in 2023, 39,490 women and 58,120 men are anticipated to be affected by this disease. The increasing prevalence of such diseases across the globe is considered one of the primary driving factors for increasing demand for sunscreen in the projected period. 

It is projected that the e-commerce packaging market in the United States will grow steadily. 

The United States sunscreen market is anticipated to grow in the projected period owing to the increased demand for sunscreen and skincare items. In developed economies like the United States, apart from domestic products, the sales of foreign skincare products are expected to witness a rise in upcoming years. For instance- Korean skincare brands such as Innisfree, Laniege, Cosrx, and Glow Recipe as well as Japanese companies like Hado Labo will continue to occupy a substantial share of the US market. In addition to this, the increasing awareness among the population about harmful sun rays and skincare prevention products such as sunscreens will drive the sunscreen market growth till the forecast period.

Increasing prevalence of skin cancer in the United States

According to the American Academy of Dermatology Association, a dominant share of skin cancer deaths is caused due to melanoma. In the year 2022, it is estimated that 7,650 deaths in total are caused due to melanoma which includes 2,570 women cases and 5,080 cases of men respectively. Moreover, around 20 deaths every day in the country are from melanoma. This indicates the rising demand for the adoption of sunscreens with increasing awareness levels among the population for protection against skin cancer. Hence, in the projected period, the sales of sunscreens and other skincare items will witness an upward trend supporting the sunscreen market growth.

Market Key Developments

  • In January 2023, Beiersdorf AG brand Nivea launched an innovative cosmetic sunscreen for a young girl suffering from a condition called EPP (Erythropoietic Protoporphyria), the people affected by the disease are often referred to as “Shadow Jumpers” as they can be exposed to sunlight. The company has a very strong research and development team especially developed for EPP patients.
  • In May 2022, Eucerin announced the launch of its sunscreen product line for basic sun protection and skincare-related concerns. The product is formulated with 5 AOX Shield that guards against free radicals and supports the maintenance of healthy skin.

Global Sunscreen Market Scope:


Report Metric Details
Market Size Value in 2021 US$11.016 billion
Market Size Value in 2028 US$15.720 billion
Growth Rate CAGR of 5.21% from 2021 to 2028
Base Year 2021
Forecast Period 2023 – 2028
Forecast Unit (Value) USD Billion
Segments Covered Type, Texture, Application, and Geography
Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
Companies Covered L’oréal Paris, Johnson & Johnson Services, Inc., Kao Singapore Pte. Ltd., Shiseido Co. Ltd., Estée Lauder Inc, Beiersdorf AG, Procter & Gamble Company, Supergoop!, LOTUS HERBALS, VLCC Products
Customization Scope Free report customization with purchase



  • By Type
    • Mineral
    • Chemical
  • By Texture
    • Creams and Lotions
    • Gels
    • Sticks
    • Sprays
    • Powders
  • By Application
    • Face
    • Body
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • France
      • United Kingdom
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • South Korea
      • Japan
      • India
      • China
      • Australia
      • Others

Frequently Asked Questions (FAQs)

Sunscreen Market was valued at US$11.016 billion in 2021.
The sunscreen market is projected to grow at a CAGR of 5.21% over the forecast period.
The global sunscreen market is projected to reach a market size of US$15.720 billion by 2028.
The increasing focus on personal care coupled with the increasing consumer awareness about the benefits of sunscreen is anticipated to be one of the primary factors driving the sunscreen market growth.
North America is expected to hold a significant share of the sunscreen market.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Assumptions


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Mineral

5.3. Chemical


6.1. Introduction

6.2. Creams and Lotions

6.3. Gels

6.4. Sticks

6.5. Sprays

6.6. Powders


7.1. Introduction 

7.2. Face

7.3. Body


8.1. Introduction

8.2. North America

8.2.1. By Type

8.2.2. By Texture

8.2.3. By Application

8.2.4. By Country United States Canada Mexico

8.3. South America

8.3.1. By Type

8.3.2. By Texture

8.3.3. By Application

8.3.4. By Country Brazil Argentina Others

8.4. Europe

8.4.1. By Type

8.4.2. By Texture

8.4.3. By Application

8.4.4. By Country Germany France United Kingdom Spain Others

8.5. Middle East and Africa

8.5.1. By Type

8.5.2. By Texture

8.5.3. By Application

8.5.4. By Country Saudi Arabia UAE Others

8.6. Asia Pacific

8.6.1. By Type

8.6.2. By Texture

8.6.3. By Application

8.6.4. By Country South Korea Japan India China Australia Others


9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisition, Agreements, and Collaborations

9.4. Vendor Competitiveness Matrix


10.1. L’oréal Paris

10.2. Johnson & Johnson Services, Inc.

10.3. Kao Singapore Pte. Ltd. 

10.4. Shiseido Co. Ltd.

10.5. Estée Lauder Inc

10.6. Beiersdorf AG

10.7. Procter & Gamble Company

10.8. Supergoop!


10.10. VLCC Products

L’oréal Paris

Johnson & Johnson Services, Inc.

Kao Singapore Pte. Ltd.

Shiseido Co. Ltd.

Estée Lauder Inc

Beiersdorf AG

Procter & Gamble Company



VLCC Products