Global Women Intimate Care Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Product Type (Intimate Wash, Intimate Wipes, Moisturizers And Creams, Powder, Others), By Age Group (12-19 Years, 20-29 Years, 30-39 Years, 40 Years And Above), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2022 To 2027

Published:  May 2022 Report Code: KSI061613764 Pages: 160

Global women intimate care market was valued at US$14.368 billion in the year 2020. This market is anticipated to grow at a compound annual rate of 3.70% to attain a market size worth US$18.528 billion by 2027. The market growth is attributed to the rising awareness among female consumers regarding intimate hygiene. A growing number of supermarkets, hypermarkets, and specialty stores, are significantly contributing to the overall market growth owing to the easy availability of these products. Moreover, rising purchasing power and high disposable income have further boosted the overall market growth. Additionally, the rapid increase in the working female population has boosted the demand for high-quality intimate care products which is further boosting the overall market growth. Rising awareness of women towards females’ hygiene and its relatable products owing to increased risk of health issues and skin diseases in the intimate area has further boosted the market growth. Growing cases of genital skin infections are encouraging women across the globe to maintain their intimate hygiene which is significantly contributing to the overall market growth. Furthermore, several initiatives are taken by the government and international organizations to create awareness about the benefits of maintaining feminine hygiene which is also contributing to the market growth. For instance, UNICEF has launched a campaign which promotes positive menstrual hygiene in Pakistan. Everteen has launched ‘The Fix Your Periods’ which is an online campaign under which awareness is created about the modern methods of menstrual hygiene management. The campaign was supported by Indian Medical Academy for Preventive Health Women Health Organization (WHO) and HEAL Foundation.

INCREASING GOVERNMENT INITIATIVES TOWARDS MENSTRUAL HYGIENE

One of the prime reasons supporting the growth of the market is the increasing government initiatives toward menstrual hygiene and health. The governments of various developing countries are taking several initiatives to distribute free sanitary pads to women in order to expand the feminine hygiene sector. For instance, the government of Japan has allocated JPY 1.3 billion to help women in need of menstrual products. They also helped local municipalities by distributing sanitary pads and tampons to the public free of cost. Government of India has come into partnership with several private entities and non-governmental organizations and has taken several initiatives such as Eco Femme, and My Pad to popularize the use of sanitary napkins among the underprivileged and rural women. Moreover, increasing innovations and developments by key players in the market are anticipated to further drive the market growth. For instance, Carefree has launched the actifresh panty liners which have new and improved twist resist technology that helps to minimize the bunching and twisting in India. Sofy launched “Soofy Cool” which is India’s first cool napkin, the product has a revolutionary cool pad technology that gives a feeling of coolness for an '' Irritation Free Period.

INTIMATE WASH IS A GROWING OPPORTUNITY FOR PLAYERS

Intimate wash has a large market share because women of all ages are increasingly turning to this product to maintain a natural pH balance while preserving sanitation and cleanliness. Intimate washing can help prevent vulvovaginal disease and infections.  Supported by international guidelines, daily gentle cleansing of the vulva is an important part of feminine hygiene and overall intimate health.

With rising women’s education and awareness, the world is becoming more open-minded and vocal about women’s hygiene products. Women are becoming more aware of the need of choosing an intimate wash that is properly made and clinically tested to provide targeted antibacterial and other health benefits. Moreover, the increasing contribution of women to the workforce is an additional factor. Further, social media also has a big influence in bringing awareness and promoting intimate wash products. Rising female disposable income with increased awareness is promoting the usage of women’s intimate care products. According to the World Bank, 46% of the female population above 15years, all across the world are part of the labor workforce.

INDIA SHOWS GOOD GROWTH PROSPECTS

The market's expansion can be driven by the rising genital hygiene consciousness among female consumers. The effective influence of women toward female hygiene products due to the higher risk of health problems in the intimate area leading to various skin diseases has expected to bolster the market growth. Furthermore, rising awareness about the offerings by makers has shaped female consumers to prioritize genital hygiene, propelling the development of the women's intimate care market.

Global Women Intimate Care Market Scope:

Report Metric Details
 Market size value in 2020  US$14.368 billion
 Market size value in 2027  US$18.528 billion
 Growth Rate  CAGR of 3.70% from 2020 to 2027
 Base year  2020
 Forecast period  2022–2027
 Forecast Unit (Value)  USD Billion
 Segments covered  Product Type, Age Group, Distribution Channel, And Geography
 Regions covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies covered Redcliffe Hygiene Private Limited, Redroom Technology Pvt Ltd, Joylux, Inc, Hindustan Unilever Limited, Procter & Gamble, Johnson & Johnson, Bodyform, Kimberly-clark corporation, Unicharm Corporation
 Customization scope  Free report customization with purchase

 

Segmentation

  • By Product Type
    • Intimate Wash
    • Intimate Wipes
    • Moisturizers and Creams
    • Powder
    • Others
  • By Age Group
    • 12-19 years
    • 20-29 years
    • 30-39 years
    • 40 years and above
  • By Distribution Channel
    • Online
    • Offline
  • By Geography
    • North America
      • United States
      • Canada
      •  Mexico
    • South America 
      • Brazil
      • Argentina
      •  Others
    • Europe 
      • Germany
      • Spain
      • United Kingdom
      • France
      • Italy
      • Others
    • The Middle East and Africa 
      • Saudi Arabia
      • Israel
      • UAE
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Australia
      • Others

Frequently Asked Questions (FAQs)

Q1. What will be the women's intimate care market size by 2027?
A1. The women’s intimate care market is projected to reach a total market size of US$18.528 billion by 2027. 


Q2. What is the size of the global women’s intimate care market?
A2. Women Intimate Care Market was valued at US$14.368 billion in 2020. 


Q3. What are the growth prospects for the women’s intimate care market?
A3. The global women’s intimate care market is anticipated to grow at a CAGR of 6.14% during the forecast period. 


Q4. How is the global women’s intimate care market segmented?
A4. The women’s intimate care market has been segmented by product type, age group, distribution channel, and geography.


Q5. What factors are anticipated to drive the women’s intimate care market growth?
A5. The women’s intimate care market growth is attributed to the rising awareness among female consumers regarding intimate hygiene.

1. INTRODUCTION
1.1. Market Overview
1.2. Covid-19 Scenario
1.3. Market Definition
1.4. Market Segmentation

2. RESEARCH METHODOLOGY  
2.1. Research Data
2.2. Assumptions

3. EXECUTIVE SUMMARY
3.1. Research Highlights

4. MARKET DYNAMICS
4.1. Market Drivers
4.2. Market Restraints
4.3. Porter Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Powers of Buyers
4.3.3. Threat of Substitutes
4.3.4. The Threat of New Entrants
4.3.5. Competitive Rivalry in Industry
4.4. Industry Value Chain Analysis

5. WOMEN INTIMATE CARE MARKET BY PRODUCT TYPE
5.1. Introduction
5.2. Intimate Wash
5.3. Intimate Wipes
5.4. Moisturizers and Creams
5.5. Powder
5.6. Others

6. WOMEN INTIMATE CARE MARKET BY AGE GROUP
6.1. Introduction
6.2. 12-19 years
6.3. 20-29 years
6.4. 30-39 years
6.5. 40 years and above

7. WOMEN INTIMATE CARE MARKET BY DISTRIBUTION CHANNEL
7.1. Introduction
7.2. Online
7.3. Offline

8. WOMEN INTIMATE CARE MARKET BY GEOGRAPHY
8.1. Introduction
8.2. North America
8.2.1. North America Women Intimate Care Market, By Product Type, 2020 to 2027
8.2.2. North America Women Intimate Care Market, By Age Group, 2020 to 2027
8.2.3. North America Women Intimate Care Market, By Distribution Channel, 2020 to 2027
8.2.4. By Country
8.2.4.1. United States
8.2.4.2. Canada
8.2.4.3.  Mexico
8.3. South America  
8.3.1. South America Women Intimate Care Market, By Product Type, 2020 to 2027
8.3.2. South America Women Intimate Care Market, By Age Group, 2020 to 2027
8.3.3. South America Women Intimate Care Market, By Distribution Channel, 2020 to 2027
8.3.4. By Country
8.3.4.1. Brazil
8.3.4.2. Argentina
8.3.4.3.  Others
8.4. Europe  
8.4.1. Europe Women Intimate Care Market, By Product Type, 2020 to 2027
8.4.2. Europe Women Intimate Care Market, By Age Group, 2020 to 2027
8.4.3. Europe Women Intimate Care Market, By Distribution Channel, 2020 to 2027
8.4.4. By Country
8.4.4.1. Germany
8.4.4.2. Spain
8.4.4.3. United Kingdom
8.4.4.4. France
8.4.4.5. Italy
8.4.4.6. Others
8.5. Middle East and Africa  
8.5.1. MEA Women Intimate Care Market, By Product Type, 2020 to 2027
8.5.2. MEA Women Intimate Care Market, By Age Group, 2020 to 2027
8.5.3. MEA Women Intimate Care Market, By Distribution Channel, 2020 to 2027
8.5.4. By Country
8.5.4.1. Saudi Arabia
8.5.4.2. Israel
8.5.4.3. UAE
8.5.4.4. Others
8.6. Asia Pacific 
8.6.1. Asia-Pacific Women Intimate Care Market, By Product Type, 2020 to 2027
8.6.2. Asia-Pacific Women Intimate Care Market, By Age Group, 2020 to 2027
8.6.3. Asia-Pacific Women Intimate Care Market, By Distribution Channel, 2020 to 2027
8.6.4. By Country
8.6.5. China
8.6.6. Japan
8.6.7. South Korea
8.6.8. India
8.6.9. Australia
8.6.10. Others

9. COMPETITIVE INTELLIGENCE
9.1.  Major Players and Strategy Analysis
9.2.  Emerging Players and Market Lucrativeness
9.3.  Mergers, Acquisitions, Agreements, and Collaborations
9.4.  Vendor Competitiveness Matrix

10. COMPANY PROFILES
10.1. Redcliffe Hygiene Private Limited
10.2. Redroom Technology Pvt Ltd
10.3. Joylux, Inc
10.4. Hindustan Unilever Limited
10.5. Procter & Gamble
10.6. Johnson & Johnson
10.7. Bodyform
10.8. Kimberly-Clark corporation
10.9. Unicharm Corporation

Redcliffe Hygiene Private Limited

Redroom Technology Pvt Ltd

Joylux, Inc

Hindustan Unilever Limited

Procter & Gamble

Johnson & Johnson

Bodyform

Kimberly-clark corporation

Unicharm Corporation

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