Taiwan Coffee Pods Market Size, Share, Opportunities, COVID-19 Impact, And Trends, By Type (Hard Pods, Soft Pods), By Caffeine Content (Regular, Decaffeinated), By Flavors (Regular, Flavored), By Distribution Channel (Offline, Online) - Forecasts From 2023 To 2028

Single-portion coffee containers include pods and capsules. Usually, these have 7 grams and 5 grams, respectively, of coffee powder. Pods are constructed from the same kind of material as tea bags. In contrast, capsules feature a protective case composed of plastic or aluminum, which can come in a variety of sizes. This makes it necessary to confirm compatibility with the coffee maker before buying capsules. Pods are more readily disposable and ecologically beneficial, even if they hold more coffee and, hence, scent. Pods and capsules shorten the time needed to brew coffee and streamline the brewing process. 

One of the main factors influencing the industry is the increasing use of coffee makers to simulate a café experience at home. Also, there is an increase in coffee intake since it boosts energy levels, helps burn fat by reactivating the body's metabolism, and enhances productivity and cognitive abilities. Coffee-filled single-serve cups are referred to as beverage capsules when they are inserted into a coffee or tea vending machine. These pods deliver a delicious beverage without making a mess and cut down on brew time by up to 80%. Compared to their ground equivalent, which begins to lose the genuine flavor of the coffee once the bag is opened, they maintain the freshness and authenticity of the components longer.

Taiwan's coffee industry is expanding quickly and faces significant competition. For instance, the well-known neighborhood supermarket chain PX Mart just started selling coffee at more than 900 locations around the island. International and regional coffee franchise stores continue to broaden their focus by offering a welcoming environment that appeals to students and working adults as well as by introducing new coffee products and baked goods in order to maintain their market position.

Rising awareness of health benefits of coffee to upsurge growth.

Manufacturers in Taiwan want to provide novel and creative formulas for items like coffee pods, sugar-free coffee premix, and other ones on the market since coffee product consumption has increased among health-conscious customers. Furthermore, industry participants have embraced cutting-edge technology to launch cutting-edge products like coffee capsules and pods in recyclable and biodegradable packaging. As a result, the market grows faster in Taiwan when new formulations are introduced and technologies are adopted.

Growing consumer desire for ready-to-drink beverages has facilitated industry expansion for coffee pods.

Although ready-to-drink coffee products make up the bulk of coffee sales in Taiwan, convenience still reigns supreme. But, at-home brewing and single-serve choices, including pods, are gaining popularity. Even in the RTD and coffee pod categories, consumers are expanding their buying habits and upgrading to more costly choices. Customers, especially the younger generation, are becoming more and more drawn to pour over coffee brewed with premium single-origin beans or other creative and distinctive coffee styles.

While major international brands like Starbucks and Nestle are still significant players in the market, as younger consumers (those under 40) move away from the stuffy options typical of their parent's generation, these and other big brands are starting to lose market share to local and foreign upstarts.

Market Key Developments

• In January 2023, In Xiulin Township, Hualien County, Starbucks Taiwan celebrated the launch of its first Community Shop, reiterating the company's commitment to fairness, inclusion, and diversity on a worldwide scale.
• In December 2021, With the debut of its Let's Café Plus concept, Japanese convenience store operator FamilyMart has entered Taiwan's premium coffee shop industry. The store, which is a collaboration between the Japanese-based UCC Ueshima Coffee Co. and FamilyMart's Taiwanese operation, is situated in Taipei's Zhongshan-Shuanglian retail area.

Taiwan Coffee Pods Market Scope:

Segmentation:

• By Type
  • Hard Pods
  • Soft Pods
• By Caffeine Content
  • Regular
  • Decaffeinated
• By Flavour
  • Regular
  • Flavored
• By Distribution Channel
  • Offline
  • Online