Ultra-Pasteurized Cream Market Size, Share, Opportunities, And Trends By Source (Dairy, Non Dairy), By Type (Fresh Cream, Whipping Cream, Sour Cream, Others), By Application (Household, Commercial), And By Geography - Forecasts From 2023 To 2028

Pasteurization is the technique of raising a liquid's temperature to a certain level in order to inhibit microbial development and lengthen the shelf life of a product by reducing its deterioration. Due to the fact that pasteurization truly stops the growth of potentially hazardous germs in milk and its products, the procedure is particularly popular nowadays with dairy items. In the dairy section, the term "ultra-pasteurized" is also commonly used, particularly on cartons of heavy cream. These items are heated to at least 275°F for a brief amount of time through an ultra-high temperature pasteurization procedure. Because ultra-pasteurization removes a significantly higher proportion of germs than the standard pasteurization process, it extends the shelf life of dairy products.

Ultra-pasteurized creams are predominantly used in baked goods and gourmet desserts such as cakes, puddings, cream-filled pastries, mousse, etc. The process of ultra-pasteurization extends the shelf life of cream products resulting in their high demand from consumers. The market for UHT pasteurized cream is also expected to rise throughout the analysis period because of factors including increasing R&D efforts by major players, growth in the processing sector, growing demand for creams from the foodservice industry, and new product launches in the ultra-pasteurized cream category.

However, the growing adoption of vegan diets, allergies associated with the consumption of dairy products, a slightly cooked taste of ultra-pasteurized cream, and the availability of vegan alternatives are some of the factors that will hinder the growth of the global ultra-pasteurized cream market. 

High demand for shelf-stable cream products and growing demand for baked goods will support the growth of the global market of ultra-pasteurized cream

The process of ultra-pasteurization extends the expiration date of the cream. Due to the rising customer demand for ultra-pasteurized cream, the product's preservation costs are reduced because spoilage-causing bacteria such as salmonella and E Coli are eliminated during this process. The market expansion in the anticipated period is driven by the rising demand for shelf-stable dairy cream products across the food and bakery industries. 

The lucrative acceleration in the HoReCa industry will be one of the primary factors influencing the market expansion of ultra-pasteurized creams. According to the data from USDA, Italy’s food retail sales reached $175 billion in 2020 5.6 percent increase from 2019. Continuous expansion in brand franchising, rising demand for healthier and higher-quality food, and brisk internet commercialization are just a few of the reasons boosting the global food service business. The HoReCa industry is a significant end-user of ultra-pasteurized cream products. Ultra-pasteurized creams are widely used in a long list of desserts and baked goods such as bread, puddings, cakes, cream-filled pastries, etc. Therefore growing popularity of artisanal bakeries, dessert bars, cafes are tea houses are propelling the growth of the global market. 

The growing consumer trend towards veganism will obstruct the growth of the ultra-pasteurized cream market.

The food and beverage sector is one the largest consumer of ultra-pasteurized cream around the world. Ultra-pasteurized cream is extensively used in the production of desserts and baked products. The rising shift of consumers towards veganism is expected to restrict the market growth during the forecast period. A vegan diet has never been more popular now. It has been spurred by causes such as sustainability, health, animal cruelty, and the present climate change problem. According to Vegan Society data, as of January 2021, there are around 79 million vegans worldwide. The rapid adoption of vegan diets around the globe is forcing end products manufacturers to come up with vegan and plant-based alternatives for consumers.

Europe is anticipated to hold a significant amount of the global ultra-pasteurized cream market share during the forecast period

The European region is anticipated to hold a significant amount of market share in ultra-pasteurized cream. The presence of leading market firms like Danone and Elle et Vire is propelling growth in the region. Well-established HoReCa and food & beverage sectors in countries like the United Kingdom, France, and Italy are driving growth in the European region. The demand for ice cream, cakes, and other sweets among customers is growing, which has prompted producers to use ultra-pasteurized cream which will drive the growth of the market in this region. The market for ultra-pasteurization cream is growing in response to rising customer demand for goods needing less preservation investment. The prime market in Europe includes the United Kingdom, France, Italy, Germany, and Spain.

Market Key Developments

• In August 2021, Westland Cooperative Dairy Co Ltd in collaboration with Yili Group launched Yili Pro UHT whipping cream in China. Grass-fed milk was used to manufacture this cream with a consistency suitable for Chinese bakers.
• In January 2021, a leading distributor of specialty chemicals and components IMCD opened an ultra-high temperature pasteurization facility in Jakarta, Indonesia, as part of a deliberate strategy to expand its regional technological presence. The facility is built to accommodate the complex component compositions used in the production of soups, dairy products, and drinks.

Ultra-Pasteurized Cream Market Scope:

Segmentation:

• By Source
  • Dairy
  • Non-Dairy
• By Type
  • Fresh Cream
  • Whipping cream
  • Sour Cream
  • Others
• By Application
  • Household
  • Commercial
• By Geography
  • North America
    • USA
    • Canada
    • Others
  • South America
    • Brazil
    • Others
  • Europe
    • Germany
    • UK
    • France
    • Others
  • Middle East and Africa
    • Israel
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Taiwan
    • Thailand
    • Indonesia
    • Others