United States Coffee Pods Market Size, Share, Opportunities, COVID-19 Impact, And Trends, By Type (Hard Pods, Soft Pods), By Caffeine Content (Regular, Decaffeinated), By Flavors (Regular, Flavored), By Distribution Channel (Offline, Online) - Forecasts From 2023 To 2028

Coffee pods are single-served, a pre-packed coffee canister that is enough for brewing one cup of coffee and comes with their own filter. Coffee made using coffee pods saves both time and energy by simplifying the brewing process. Coffee pods are available in various quantities, flavours and additives according to the need of the consumer. The coffee pod market in the United States is segmented into categories which include – the type of coffee pod, caffeine content, flavour and distribution channel.

The United States is one of the biggest coffee-drinking countries in the world with sales of nearly $80 billion in 2020. According to National Coffee Association data, Americans drink 517 million cups of coffee on average in a day.  Around nine pounds of coffee are consumed annually per person in the United States. Therefore, the introduction of coffee pods has had the greatest impact on the American coffee industry over the past few years and has spread in this nation like wildfire. High convenience associated with the use of coffee pods is one of the primary factors driving the growth of the market in this country. American consumers are also ready to spend money on single-serve coffee machines so they may have a cafe-like experience at home which has also boosted the demand for coffee pods in this country.

Growing demand for single-serve coffee in American households

Single-serve brewers is the second most preferred at-home coffee preparation method used by American which is boosting the demand for coffee pods in the United States. According to National Coffee Association data, in the past five years, single-cup brewing machines' popularity has increased by over 50 per cent. According to Keurig’s annual report, In the fiscal year of 2020, net sales for coffee machines climbed by 4.7 per cent to $4.43 billion from $4.23 billion.

According to the official report, staggering 33 million American households have a Keurig coffee maker. Retail sales of Keurig Dr Pepper's single-serve pods increased by over 10 per cent. Customer purchases of K-Cup pods saw double-digit growth, while brewer shipments increased by 21 per cent. To capitalise on the growing demand for single-serve coffee machines, players are releasing coffee pods that are compatible with well-known coffee machines like Keurig and Nespresso.

Increasing popularity of gourmet, speciality, premium coffee pods

According to the National Coffee Association’s latest report, In the US, around 60 per cent of coffee is brewed from premium beans. Espresso-based coffee drinks are becoming increasingly popular, with consumption of cappuccinos, lattes, and flat whites rising by an astounding 50 per cent during the same period, in part due to their enormous appeal to millennials while traditional coffee consumption has decreased by 10 per cent in 2020. 150 million Americans consume speciality coffee daily Therefore key market players are launching flavoured and speciality coffee pods. For instance, In July 2022, Keurig Dr Pepper-owned Intelligentsia Coffee introduced new coffee pods for the Keurig brewing system in an effort to capitalise on the rising demand for speciality coffee in the US.

Market Key Developments

• In October 2022, American coffee brand Instant Brands launched compostable coffee pods. These coffee pods are sustainable, greener, chemical free and made with organic coffee beans. They provide a plant-based alternative to Keurig and Nespresso. These coffee pods come in five flavours.
• In October 2022, Starbucks intends to sell Seattle's Best Coffee brand to Nestlé. The Global Coffee Alliance is strengthened by this transaction since it enables both businesses to concentrate on their core competencies. This acquisition is part of Nestlé's strategy of fostering sustainable profitable development in the coffee category.
• In February 2020, Keurig Dr Pepper, Inc. announced that it has reached a long-term strategic agreement with Nestlé USA (Nestlé) to produce and market packaged coffee with the Starbucks brand in K-Cup® pods in the United States and Canada.

United States Coffee Pods Market Scope:

Segmentation:

• By Type
  • Hard Pods
  • Soft Pods
• By Caffeine Content
  • Regular
  • Decaffeinated
• By Flavour
  • Regular
  • Flavoured
• By Distribution Channel
  • Online
  • Offline