United States Rice Protein Market - Strategic Insights and Forecasts (2022-2027)

United States rice protein market is valued at US$62.008 million in 2020 and is projected to grow at a CAGR of 11.85% to reach a market size of US$135.763 million in 2027.

Protein is an essential nutrient required for the growth and development of the body's muscles, especially during childhood and old age. Rice protein is a new variant based on the plant. Usually, enzymes remove carbohydrates from brown rice to give a protein isolate. This rice-based protein can be used in different applications like baking, beverages, shakes, and smoothies. It contains many amino acids and vitamins such as B and E. Due to rising allergic responses to other variants of a protein, like those made up of whey or soy, the rice protein is expected to capture a large market share in the US. Besides, the rising rate of obesity is also expected to fuel the demand for rice protein powders. The fitness trend in the United States is driving people to join health clubs, and gyms, among others. This increases the region's need for rice protein as well.

Additionally, many people are adopting vegan diets due to health and environmental concerns. Rice Protein can be a great source of protein for a rising number of vegans. In a 40433 United States-based adults survey, around 10.8% of the people were food allergic at the time of the survey, and around 38% had made at least one emergency visit to the hospital related to food allergy (Source: National Center for Biotechnology Information).

The increasing demand for vegan-diet supplements and easily digested protein in the United States is expected to trigger the market's growth. Due to the changing lifestyles of consumers, more thrust is being given to physical activities like gyms, sports, and yoga, among others. As a result, the demand for protein supplements is rising but gets affected due to the difficulty in digesting them and their other harmful side effects. Rice protein is expected to cater to that section of the population that is highly health-conscious. In addition, it is anticipated that the rising obesity rate would increase the demand for rice protein powders. This is also expected to be a major demand driver for rice protein in the United States. Rice protein has various other applications. For instance, they are also utilised in cosmetics, infant meals, animal feed, and pharmaceutical or medical industries.

The popularity of nutritious foods is rapidly evolving in the US. For example, oat milk was well received by the public after almond and soy milk. For instance, after almond and soy milk, the people also accepted oat milk. Plant-based meats are also expected to gain traction, with more non-vegetarians trying to reduce their intake of animal-based products.

Key Developments:

• May 2020- Ribus, a manufacturer of functional ingredients, has partnered with Innovative Proteins USA to buy a production facility in Illinois, United States. The building will be used for Innovative Production USA. The company bought the factory from J. Rettenmaier USA, and it will shortly be renovated and put into production. Ingredients are provided by Innovative Proteins USA to the food and dietary supplement industries.

• June 2022- RiceBran Technologies pursues UFA Upcycled Certification to demonstrate its dedication to environmentally friendly manufacturing methods and to make a positive impact on society. The UFA Upcycled CertifiedTM Program is the first independent certification programme in the world for products and ingredients used in upcycled foods. The program's signature element is the on-package mark, which gives consumers the ability to reduce food waste with each purchase while also assisting stores in displaying upcycled products on shelves. The label emphasises environmentally friendly, traceable supply chains that use ingredients and goods that are produced from leftover food or food by-products from the industry.