Vietnam Canned Food Market Size, Share, Opportunities, And Trends By Type (Organic, Inorganic), By Product Type (Canned Meat, Canned Fish/Seafood, Canned Fruits And Vegetables, Canned Beans And Legumes, Others), And By Distribution Channel (Offline, Online) - Forecasts From 2025 To 2030

Description

The Vietnam canned food market is projected to witness a compound annual growth rate of 7.51% to grow to US$485.336 million by 2030 from US$337.868 million in 2025.

Vietnam Canned Food Market Highlights

• Urbanization boosts demand for convenient canned meals in fast-paced lifestyles.
• Rising incomes enable premium canned products with diverse flavors and varieties.
• Technological advancements enhance supply chain traceability and product quality.
• Health-conscious shifts favor nutritious canned options like organic vegetables.

The canned food market in Vietnam is steadily developing due to the rising level of urbanization, busy lifestyle, and trends towards more convenient food consumption. Consumers are showing an inclination toward products with a longer shelf life and easy storage. Further, the growth of retail outlets and e-commerce is also contributing to enhanced accessibility to these foods. Hence, manufacturers provide a variety of products across meat, seafood, fruits, vegetables, and pulses. Products in both aerobic and non-aerobic forms are attracting consumers. Their popularity is due to the changing food habits of consumers towards healthier and environmentally friendly ones. The regional consumption pattern and the distribution channels of these products are shaped by supermarkets, convenience stores, and online formats. These factors have made Vietnam a highly conducive and rapidly growing market for various canned food products.

Vietnam Canned Food Market Overview

The canned foods market in Vietnam is growing rapidly, driven by changes in consumer behaviour and developments in the industry. Consumers are willing to purchase ready-to-eat foods because of increasing urbanisation and busier lifestyles, aligning with canned foods' long shelf life and easy storage. This trend is particularly prevalent in cities, where ready-to-eat meals save time and simplify daily routines. The expansion of modern retail outlets, such as supermarkets and convenience stores, raises product availability to consumers. The increased use of the internet and purchase of food online are growing, allowing consumers to access a wider variety of products without visiting stores.

Technological advancement further accelerates market growth. High technology in packaging such as retort pouches and aseptic packaging extends shelf life and enhances food safety. Advances in food processing, such as high-pressure processing and UV light treatment, also ensure that quality and nutritional content are at their best. Additionally, the supply chain management technology using IoT and blockchain provides product traceability and accountability to increase consumer confidence. These technological innovations allow the Vietnamese canned food industry to meet the changing demands of consumers and thereby contribute to the growth of the country's economy.

Manufacturers are diversifying their product offerings to align with the changing consumer tastes, shifting from traditional canned seafood and vegetables to canned fruits, meats, soups, and gourmet meals to meet the health-conscious and diverse culinary demands. Investment in food processing plants is also supporting production. For instance, Brazilian meat packer JBS announced its plans to invest $100 million in two factories in Vietnam to produce canned beef, pork, and poultry mainly from raw materials imported from Brazil, for the domestic market and subsequent export to other countries in the region.

Vietnam's GDP growth rate is expected to increase from 5.1% in 2023 to 7.1% in 2024, indicating strong economic growth and raising consumers' purchasing power. Higher GDP means higher incomes at the disposal of households, giving them more money to spend on convenient products like canned food. Economic growth also enhances the retail sector itself, from supermarket-type competitive outlets to electronic competition, leading to greater accessibility to products across urban and semi-urban parts of the country. In favorable economic times, manufacturers are most likely to invest capital in production, product diversification and advertising, supporting the canned food sector. Overall, it is surmised that the GDP growth rate enhances the demand and supply side elements of the canned food sector, leading to continuing growth of the sector in Vietnam.

Vietnam Canned Food Market Drivers

• Rise in disposable income and digitalization in Vietnam.
  With the rise in disposable income, people often opt for buying convenient, quick foods over those requiring cooking, which will positively impact the demand for canned goods that provide convenience, long shelf life, and a wide range of flavors. Additionally, the rapid digitization significantly promotes the online shopping platforms' accessibility. Manufacturers can thus employ broader or more focused marketing strategies on the wider consumer base in the nation. These factors not only meet the changing consumer demand for easy and diverse options but also create a rivalry that pushes innovations, better distribution, and deeper market penetration, thereby accelerating the growth of the canned food market in Vietnam.

The graph above depicts Vietnam's GDP per capita from 2022 to 2024, and it is clear that there will be a marked increase in disposable income during that period. There is a gradual rise, with the GDP per capita being USD 12,819.7 in 2022, then USD 13,259,7 in 2023, and finally USD 13,664 in 2024. The continuous rise in disposable income will be another factor in the Vietnamese canned food market's growth, as the consumers' buying power will align more with the convenience and diversity coming from the canned foods, thus propelling the market and creating a nourishing environment for the canned food industry development of the future.

The trend of digitalization in Vietnam is dramatically increasing; thus, it is anticipated that the canned food products market in the country will expand through the growth of online grocery sales. The increase in tech-savvy young population and the rise in smartphone usage are the main attributes for this scenario. The World Bank provided data indicating a significant increase in internet users in the country, with 78% of the population using the internet in 2023, which grew to 84% in 2024.

Additionally, the government's initiatives, such as the National Digital Transformation Program, aiming for the digital economy to contribute 30% to GDP by 2030, also boost the overall market.

• Advancements in Technology
  Technological innovations are transforming Vietnam's canned food industry, changing the quality of products as well as the safety and shelf life of canned goods. Cost-effective, light, and environment-friendly, advanced packaging technologies such as retort pouches and aseptic packaging lengthen the shelf life of canned products. With food processing techniques such as HPP and UV light treatment, it is possible to remove harmful microorganisms while retaining the nutritional value and sensory quality of the canned foods.

Another related transformation is the integration of supply chain management technologies involving IoT and blockchain. Critical factors such as temperature, humidity, and light exposure during storage and transportation of products are monitored by IoT sensors to ensure product quality and safety. Blockchain gives transparency and traceability while allowing consumers to track how and from which origin their food products started. Through all these technological achievements, the canned food industry of Vietnam stands a high chance of catering to the increased demand for convenient, safe, and high-quality food products.

Vietnam Canned Food Market Segmentation Analysis

• By Type: Organic
  By type, the Vietnamese canned food market is segmented into organic and inorganic. Vietnam's organic canned food market is undergoing a significant change, largely influenced by changing consumer preferences, urbanization, and the increasing trend of health and sustainability. Organic canned foods are currently a small segment of the canned food industry; however, they are expected to expand considerably over the next few years.

The development of the organic canned food market in Vietnam aligns with the changes and modernization of the local food processing industry. With the transformation of the food processing sector in Vietnam, it is progressively implementing state-of-the-art technologies in canning, preservation, and packaging, enabling the production of premium organic products that are compliant with local and global standards. Expenditures on cold chain logistics, automation, and quality control procedures are revitalizing the sector's productivity and reducing the volume of products lost after harvesting, critical for perishable organic raw materials.

Vietnam produced 2,826, 2,986, 4,233, 4,781, and 6,223 thousand tons of frozen aquatic products, that is included in industrial food products and food ingredients, in 2020, 2021, 2022, 2023, and 2024, respectively.

The organic canned food market in Vietnam is supervised by the Ministry of Agriculture and Rural Development (MARD), which manages organic certification, and the Vietnam Food Administration (VFA) under the Ministry of Health, which oversees food safety, labeling, and hygiene standards. Farmers are required to follow these rules to ensure the quality and authenticity of their products while meeting global standards like USDA Organic or EU Organic for exports.

• By Product Type: Canned Meat
  Based on product type, the Vietnamese canned food market is segmented into canned meat, canned fish/seafood, canned fruits and vegetables, canned beans and legumes, and others. Lifestyle in Vietnam is witnessing a significant change, with greater on emphasis consumer products that offer higher convenience, easy accessibility, and time utility. Likewise, as the urban population grows, the demand for food options with higher nutritional and shelf-life is increasing, providing new growth prospects for canned meat products.

Furthermore, Vietnam is also witnessing a shift towards protein-rich diets and growing health consciousness, impacting the overall production and consumption of various meat products, including cattle, pork, and poultry. For instance, according to the "Livestock and Poultry: World Markets and Trade" report issued by the United States Department of Agriculture, in 2024, the pork production in Vietnam reached 3,785 thousand metric tons, marking a 6.6% growth over 2023's production volume. Production in April 2025 was recorded at 3,880 thousand tons. The same report also noted a 6.3% increase in domestic consumption in 2024 compared to the previous year.

Meat processing is integral to Vietnam's food processing industry. Amid uncertainty in imported meat and poultry, local processors are expanding capacity and market presence, targeting high-end restaurants and food centers where affordable processed meat products are in high demand.

Hence, increased domestic meat production & consumption, coupled with favorable efforts undertaken to improve the accessibility of processed meat products, have provided new growth prospects for canned meat in Vietnam, thereby augmenting the overall expansion.

Furthermore, as dietary preferences evolve, canned meat presents an attractive alternative for those seeking convenient protein sources beyond traditional fresh meat options. This is particularly relevant in the context of the flexitarian and health-conscious movement, where individuals are exploring ways to balance protein intake while considering ethical and environmental factors.

Vietnam Canned Food Market Key Developments:

• In September 2024, Japan's Nisshin Seifun Welna started selling a full range of ready-made sauces in Vietnam, anticipating a need for processed foods that support convenient cooking.

The Vietnamese canned food market is segmented and analyzed as follows:

• By Type
  • Organic
  • Inorganic
• By Product Type
  • Canned Meat
  • Canned Fish/Seafood
  • Canned Fruits and Vegetables
  • Canned Beans and Legumes
  • Others
• By Distribution Channel
  • Online
  • Offline

Table Of Contents

1. Executive Summary

2. Market Snapshot

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. Business Landscape

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities

3.4. Porter's Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations

3.7. Strategic Recommendations

4. Technological Outlook

5. Vietnam Canned Food Market By Type (2020-2030)

5.1. Introduction

5.2. Organic

5.3. Inorganic

6. Vietnam Canned Food Market By Product Type (2020-2030)

6.1. Introduction

6.2. Canned Meat

6.3. Canned Fish/Seafood

6.4. Canned Fruits and Vegetables

6.5. Canned Beans and Legumes

6.6. Others

7. Vietnam Canned Food Market By Distribution Channel(2020-2030)

7.1. Introduction

7.2. Online

7.3. Offline

7.3.1. Supermarket & Hypermarket

7.3.2. Convenience Stores.

8. Competitive Environment and Analysis

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. Company Profiles

9.1. Annie's Farm Company Limited

9.2. F&G Food Vietnam

9.3. KSD INTERFOODS VIETNAM CO. LTD.

9.4. Vegetigi

9.5. GIADAT, Ltd

9.6. DNT Food

9.7. Ha Long Canned Food Joint Stock Company

9.8. Tuyen Ky Food

9.9. VISSAN Joint Stock Company

10. Research Methodology

List of Figures

List of Tables

Companies Profiled

Annie’s Farm Company Limited

F&G Food Vietnam

KSD INTERFOODS VIETNAM CO. LTD.

Vegetigi

GIADAT, Ltd

DNT Food

Ha Long Canned Food Joint Stock Company

Tuyen Ky Food

VISSAN Joint Stock Company 

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