Vietnam Infant Milk Formula Market Size, Share, Growth, and Trends By Age (Up to 6 Months, 6 to 12 Months, 12 to 36 Months), By Form Type (Solid, Liquid), By Distribution Channel (Online, Offline), And By City – Forecasts from 2025 to 2030

Vietnam Infant Milk Formula Market Size:

The Vietnam Infant Milk Formula market is expected to grow at a significant rate during the forecasted period.

Vietnam Infant Milk Formula Market Highlights:

• High Demand Driven by Urbanization and Working Parents: Rapid urbanization and an increasing number of working mothers in Vietnam have fueled demand for infant milk formula as a convenient and reliable feeding option for busy families.
• Preference for Premium and Imported Brands: Vietnamese consumers, particularly in urban areas, show a strong preference for high-quality imported infant formulas, driven by trust in international brands and perceptions of superior nutritional standards.
• Focus on Nutritional Enhancements: Brands are emphasizing formulas fortified with nutrients like DHA, probiotics, and vitamins to support infant growth, immunity, and cognitive development, aligning with parental priorities for comprehensive nutrition.
• Cultural Influence on Product Appeal: The market incorporates traditional Vietnamese values, such as the use of herbal-inspired ingredients in some formulas, to resonate with local consumers and build brand loyalty.

The infant milk formula market in Vietnam is growing moderately, fueled by Vietnam’s rapid economic growth, particularly in urban regions such as Ho Chi Minh City and Hanoi, followed by the growing disposable incomes, leading parents to invest in premium infant milk formulas.

Moreover, the growing awareness of the necessity of infant nutrition among parents is leading to a boost in demand for infant milk formula in the country. Vietnam has a relatively high birth rate, with about 14 births per 1,000 people in 2023, according to the World Bank. This growth is increasing the demand for infant milk formula. The country's young population, whose median age is about 32.8 in 2023, as per ESCAP, indicates the growing number of young families. This is further expedited as Vietnam has officially scrapped its long-standing two-child policy as of June 2025, which had limited parents to having no more than two children.

Moreover, the increase in the number of working mothers in the country is also necessitating the requirement for infant formula as a reliable and convenient alternative to breastfeeding, which is fuelling the country's infant milk formula market during the forecasted year. According to the International Labor Organization, the working women in the textile and garment industry accounted for an increase from 2.5 million in 2023, which is 74.8 percent of the workforce.

Vietnam Infant Milk Formula Market Overview:

The strong demographic base in Vietnam is supporting the infant formula market. The country’s fertility rate is also stable at 1.9 births per woman in 2023, according to the World Bank data. The increased urbanization is also driving demand for infant formula, followed by a rise in purchasing power, especially within the middle-class population of the country.

Another important factor is the regulatory and policy environment. In January 2022, the Prime Minister issued Decision No.?02/Q??TTg, approving the National Nutrition Strategy for 2021–2030, vision to 2045, with goals to improve the diets of, among others, infants and young children, and pregnant and lactating women. The strategy includes specific goals for infant feeding practices, such as increasing the rate of appropriate diets for infants aged 6–23 months to 80% by 2030; promoting early initiation of breastfeeding to 80% by 2030. These goals demonstrate the government's ongoing commitment to improving nutritional outcomes, creating a platform for fortified infant milk formula.

In addition, urban areas like Hanoi have been tasked with reducing malnutrition levels and plan to ensure that 78% of children aged 6 to 23 months follow adequate diets by 2025, and then rise to 80% by 2030. The plan to develop dietary guidelines for complementary feeding amplifies demand for several fortified, nutritious formulas.

Vietnam's infant milk formula market benefits from the sustained birth cohort, significant government nutrition targets, high levels of monitoring and regulation, and changes in consumption patterns influenced by urbanization. The intersection of demographic normality, supportive public policies, and heightened consumer awareness suggests demand will remain strong, particularly for regulated, fortified formulas that are consistent with national nutritional and health priorities. As the market transforms, there will be opportunities for brands that can demonstrate food safety, ongoing nutritional value, and compliance with changing regulatory requirements.

According to the General Statistics Office of Vietnam National Summary Data Page, Vietnam's total population grew from 100.31 million (2023) to 101.30 million (2024), an increase of approximately 0.99 million people. This increase indicates ongoing demographic momentum, which reinforces a growing consumer base for infant products, including milk formula. The increasing population level, particularly young families, supports consumption stability and strengthens market growth forecast expectations in the infant nutrition sector.

Vietnam's total population is growing, thereby increasing the base of consumers and providing a number of infants in their early years, and ensuring a steady demand for infant nutrition products. With a growing population, there is a shift in children's age demographic groups (ex., 0-1 years, 1-2 years, etc.). This growth trend for Vietnam is particularly encouraging for companies that manufacture speciality formulas within each age segment: 0-6 months, 6-12 months, 12-36 months. Urbanisation, higher incomes, and fluid family situations have made a reliance on safe and fortified milk formula as a ready-to-use, convenient, and established source of infant nutrition. Larger population size means increased outreach for families looking for safe, science-based alternatives or supplements to breastfeeding.

Vietnam Infant Milk Formula Market Trends:

• Demographic Growth Fuels Infant Milk Formula Market: The growing population is considered a mainstay for continuous growth in the infant milk formula demand in Vietnam. With an increase in births, there is a rise in demand for baby care products. This demographic trend engages a consumer base that continues to grow, particularly in urban areas with robust birth rates. In some parts of the country where population density is quite high, scaling-up retail and distribution strategies becomes economically viable, promoting the overall market. Vinamila, which is a known Vietnamese dairy company, stated that there is a rise in the Vietnam dairy industry at the 2023 global dairy congress, which depicts the increase in infant milk formula demand as well.

Vietnam Infant Milk Formula Market Driver:

• Growing Birth Rate 

The country is witnessing a considerable birth rate, which is expected to increase the demand for infant milk formula. For instance, according to the World Bank data, the country's birth rate was accounted for 14 per 1,000 individuals as of 2023. Meanwhile, the fertility rate of the country is also stable at 1.9 births per woman in the same year. This is expected to promote the infant milk formula demand in the country, promoting market expansion.

• Government-backed National Nutritional Strategy and Infant Fortification Targets

The key growth driver promoting the Vietnamese infant formula market is the Vietnamese government’s National Nutrition Strategy for 2021-2030, with a vision to 2045, issued by their Ministry of Health and implemented through the National Institute of Nutrition (NIN). In this strategic policy, the government provides an important framework to regulate and enhance children’s nutrition, especially for children under five years of age, and directly and indirectly influences the demand and innovations in the infant formula market.

Among its many objectives, the main ones are reducing incidences of child malnutrition (stunting and wasting), alleviating micronutrient deficiencies (such as iron, vitamin A, and zinc), and supporting the use of fortified complementary foods. While breastfeeding and sustaining good health are considered paramount to the public health agenda in Vietnam, the State also recognises the importance of complementary foods that have been fortified with essential minerals and vitamins for children when exclusive breastfeeding cannot occur or when exclusive breastfeeding alone is not adequate. It supports research, development, production, and responsible distribution according to national nutrient and child health and development standards for food products, specifically including the contributions of other ideas and strategies (i.e., milk formulas).

Public health priorities that align with private sector capabilities foster a favourable environment for infant formula manufacturers. With more companies investing in iron-supplemented, DHA/ARA fortified, or probiotic-enriched infant formulas, companies are becoming increasingly aligned with governmental nutritional goals. This provides legitimacy of their products amongst caregivers and health professionals and better opportunities to partner with government-supported nutrition campaigns, maternal-child health programs, and clinical use protocols. This strategy also encourages public-private partnerships with government agencies, food manufacturers, and health organisations to focus on food quality, enhance local production capacity of local, nutrition-sensitive food, and expand nutrition education, which indirectly increases infant formula consumption. The government also championed local production and food self-sufficiency, which would benefit locally-owned brands of infant formula and provide easier access to regulatory support by collaborating with government nutrition goals.

The relevance of fortified infant milk formula as a public health intervention will expand as Vietnam aims to achieve its goal of eliminating stunted growth in children, as well as all micronutrient deficiencies. The image of infant formula will transition from being a commercial product to becoming more widely accepted as a public health intervention. In this respect, national vision serves for both enabling regulation and promoting the market for sustained growth in the sector.

According to the Access to Nutrition Initiative Vietnam Country Study 2024, the majority (65%) of BMS (breast-milk substitute) marketing violations in Vietnam occurred through online media and online retailers, making it the predominant channel for violations. An additional 33% of incidents were attributed to product labelling violations, indicating that the issues related to packaging and on-product messaging are pervasive. Only 2% of incidents were reported through traditional channels, like television, highlighting the prioritization of marketing investment towards digital and e-commerce.

The high level of non-compliance incidents across online media, online retailers, and product labelling channels is a clear indicator of increased attention to how breast-milk substitutes, including infant formula, are marketed in Vietnam. Importantly, this aligns with the government’s National Nutrition Strategy, which seeks to not only improve nutritional outcomes but also ensure that fortified foods are marketed and distributed responsibly. Infant formula brands continue to experience pressure to develop campaign strategies in compliance with legal requirements, mainly in the digital and point of sale environments. As such, they need to ensure that these strategies are promoted coherently with open communication, maintain product integrity, and adhere to regulations. This congruence is particularly critical in a market like Vietnam, where the government has established nutritional guidelines and public health messaging to strengthen trust and quality in nutritional products.

The authenticity of growing regulatory oversight of digital and product-based marketing also raises the need for compliant brands to develop competitive premiums in the grocery store or pharmacy aisle. Brands that develop marketing strategies supporting the National Institute of Nutrition's fortified food targets will have future credibility, especially in institutional and aims of hospital or maternal health approaches. This is an important part of this enforcement dynamic that is inherently proactive in establishing growth in the infant formula market by incentivising innovation toward fortified, health-aligned formulations and nurturing accountability, all while reducing misinformation. Therefore, the establishment of policy-backed oversight of the infant formula market is not only a ‘regulatory box to be checked', but it can be a valuable opportunity in a competitive, health-aligned infant formula sector.

Vietnam Infant Milk Formula Market Segmentation Analysis:

• By distribution channel, the online segment is growing rapidly

By distribution channel, the Vietnamese infant milk formula market is segmented into online and offline. The constant economic growth in Vietnam, followed by increasing urban population, has provided growth prospects for the usage of modern platforms in day-to-day activities such as buying varied consumer goods. According to the World Bank, in 2024, the country’s GDP grew by 7.1% with living standards showing a significant improvement. Moreover, as per the same source, the urban population constituted 40% of the nation’s total population, marking a rise of 3% from the past four years.

Likewise, the governing authorities are also investing in increasing internet access, which is driving the internet penetration in Vietnam. For instance, the World Bank states that in 2023, nearly 78% of the country’s population were internet users, which was 3% rise compared to 2021’s percentage. Likewise, smartphone penetration is also gaining traction in Vietnam, with the country projected to become one of the top five smartphone markets in Asia Pacific by 2030 as per GSMA’s “The Mobile Economy Asia Pacific 2024” research study.

Moreover, high convenience and time utility offered by online channels are further driving their preference among mothers for buying baby care products, including food items. According to the research study conducted by ShopBack Vietnam in collaboration with MMA Global Vietnam from January 2023 to September 2024, to understand the online consumer landscape. The research concluded that of the 4,000 participants, 25% were married females, and mom & baby related products were one of the main products they buy online.

Vietnam Infant Milk Formula Market Key Developments:

• Nestle NAN INFINIPRO A2: This is an infant milk formula that contains the essential nutrients that support your baby's comprehensive development. The formula range is designed to focus on digestibility and immune support in babies and toddlers. It is part of Nestlé’s advanced nutrition portfolio, specifically formulated with A2 β-casein protein and a 6HMO complex.
• Launch of Organic and Natural Formulas: Leading brands, including Vinamilk, have introduced organic infant milk formulas made with natural ingredients, appealing to health-conscious parents seeking premium, chemical-free nutrition options for their infants.
• Introduction of Specialized Hypoallergenic Formulas: Companies have released hypoallergenic and lactose-free formulas to cater to infants with allergies or digestive sensitivities, addressing a growing need among Vietnamese parents for tailored nutritional solutions.
• Fortified Formulas with Advanced Nutrients: New infant formulas enriched with probiotics, prebiotics, and DHA have been launched by brands like Nestlé, focusing on supporting immunity, digestion, and brain development to meet parental expectations for comprehensive health benefits.

Vietnam Infant Milk Formula Market Segmentation:

By Age

• Up to 6 Months
• 6 to 12 Months
• 12 to 36 Months

By Form Type

• Solid
• Liquid

By Distribution Channel

• Online
• Offline

By Cities 

• Ho Chi Minh City 
• Hanoi 
• Hai Phong 
• Others 

1. Executive Summary

2. Market Snapshot

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. Business Landscape

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. Technological Outlook 

5. Vietnam Infant Milk Formula Market By Age (2022-2030)

5.1. Introduction 

5.2. Up to 6 Months

5.3. 6 to 12 Months

5.4. 12 to 36 Months

6. Vietnam Infant Milk Formula Market By Form Type (2022-2030)

6.1. Introduction

6.2. Soild

6.3. Liquid

7. Vietnam Infant Milk Formula Market By Distribution Channel (2022-2030)

7.1. Introduction

7.2. Online

7.3. Offline

8. Vietnam Infant Milk Formula Market By Cities(2022-2030)

8.1. Introduction 

8.2. Ho Chi Minh City

8.3. Hanoi

8.4. Hai Phong

8.5. Others

9. Competitive Environment and Analysis

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. Company Profiles

10.1. Nestle SA 

10.2. Abbott Laboratories 

10.3. Reckitt Benckiser Group plc 

10.4. Morinaga Milk Industry Co., Ltd. 

10.5. Meiji Holdings Co., Ltd.

10.6. NutiFood

11. Appendix

11.1. Currency 

11.2. Assumptions

11.3. Base and Forecast Years Timeline

11.4. Key benefits for the stakeholders

11.5. Research Methodology 

11.6. Abbreviations 

Nestle SA 

Abbott Laboratories 

Reckitt Benckiser Group plc 

Morinaga Milk Industry Co., Ltd. 

Meiji Holdings Co., Ltd.

NutiFood