Vietnam Probiotic Supplements Market Size, Share, Opportunities, And Trends By Ingredient (Bacteria (Lactobacilli, Bifidobacterium, Streptococcus Thermophilus), Yeast (Saccharomyces Boulardii)), By Type (Tablets/Capsules, Sachet & Drops), By End User (Adult, Kids), By Distribution Channel (Online, Offline (Pharmacy, Super Markets, Other Outlets)), Forecasts From 2024 To 2029

The Vietnam probiotic supplements market is expected to grow at a CAGR of 10.93% from US$428.82 million in 2022 to US$886.558 million in 2029.

Probiotic supplements, which contain live microorganisms believed to promote gut health, are available in various forms, including capsules, gummies, powders, and pills. Despite the industry's growth, studies have shown that probiotic supplements can alter the gut microbiome's composition and reduce microbial diversity, potentially leading to health issues. However, probiotic supplements may benefit certain individuals, particularly those with gastrointestinal ailments. Research has demonstrated their ability to alleviate symptoms of irritable bowel syndrome and inflammatory bowel disease, prevent traveller's diarrhea, and mitigate some side effects of antibiotic medications. Probiotics are also found in fermented foods and beverages, and their efficacy and safety for various health conditions continue to be actively investigated. While evidence supports the benefits of probiotics for specific conditions, it is crucial to note that their effects can vary depending on the species and strain, and labeling regulations for these products are limited. Therefore, consulting healthcare providers before consuming probiotic supplements, especially for individuals with weakened immune systems, is essential.

Introduction:

The probiotic supplements market in Vietnam has witnessed remarkable growth, spurred by several key factors that collectively contribute to its burgeoning success. One pivotal aspect driving this expansion is the absence of dominant local players, paving the way for both domestic and international companies to establish a significant presence in the market. Moreover, the prevalence of a burgeoning online culture has played a pivotal role, in facilitating easy access to probiotic products for consumers across the country. In response to the health-conscious population's needs, a diverse array of probiotic products, ranging from cereal powders to capsules, has become readily available. These convenient forms have proven especially popular among the majority of Vietnamese individuals grappling with gastritis, further fueling the market's growth.

The market segmentation is multifaceted, encompassing applications in functional food and beverages, dietary supplements, and even extending to the realm of animal feed, addressing the needs of both human and animal end-users. The robust growth of the probiotic supplements market in Vietnam can be attributed to a confluence of factors. Economic development, coupled with a rise in disposable income, has empowered consumers to prioritize their health and well-being. Moreover, a report by the Vietnam Ministry of Industry and Trade's E-Commerce and Digital Economy Department indicates that Vietnam's e-commerce market reached an estimated value of US$13.7 billion in 2021, representing approximately 6.5% of total retail sales and a 16% increase from the previous year. This surge in e-commerce sales is likely contributing to the growth of the probiotic supplement market in Vietnam.

Drivers:

• Lack of Strong Local Players: The lack of strong local players in the probiotic supplements market has created opportunities for international companies to enter and expand their presence in Vietnam. This has led to a diverse range of products addressing numerous health concerns, catering to the growing demand for probiotic supplements in the country.
• Growing Online Culture: Vietnam has experienced significant growth in e-commerce, and this trend has extended to the sale of probiotic supplements. The increasing online culture has provided a platform for consumers to easily access and purchase probiotic products, contributing to the expansion of the market.
• Health and Wellness Awareness: There is an increasing awareness of health and wellness among the Vietnamese population, leading to a growing demand for nutritional supplements, including probiotics. This heightened awareness has been a major driver for the growth of the probiotic supplements market in Vietnam.
• Rising Disposable Incomes: The rising disposable incomes of the Vietnamese population have enabled more individuals to afford and invest in health and wellness products, including probiotic supplements. This increased purchasing power has contributed to the expansion of the market.
• Changing Lifestyle Preferences: Changes in lifestyle preferences, including a shift towards preventive healthcare, have led to an increased adoption of nutritional supplements, including probiotics. The emphasis on preventive healthcare has driven the demand for products that support overall well-being, thereby boosting the probiotic supplements market in Vietnam.

Products offered by key companies:

• BioGaia Protectis Baby Drops is a probiotic dietary supplement containing the patented lactic acid bacterium L. reuteri Protectis (DSM 17938). It is a safe and effective way to support gut health in babies, infants, and toddlers.
• Amway offers Nutrilite Botanical Beverage Mix - Chicory Root Extract with Probiotics is a dietary supplement that combines the benefits of chicory root extract and probiotics to support digestive health and overall well-being.

Prominent growth in the tablets/capsules segment within the Vietnam probiotic supplements market:

The tablets/capsules segment within the Vietnam probiotic supplements market has experienced remarkable growth. Tablets and capsules offer a convenient and accessible form of probiotic supplements, aligning with the fast-paced lifestyles of Vietnamese consumers. This convenience makes it a popular choice for incorporating probiotics into their daily routines. A significant portion of the Vietnamese population reportedly suffers from gastritis, leading to a high demand for probiotic supplements in tablet and capsule form. These formats are considered convenient and effective in addressing digestive health concerns, contributing to their prominent growth in the market. Tablets and capsules are preferred by many consumers due to their ease of consumption and precise dosage control. This preference has driven the growth of this segment within the probiotic supplements market, aligning with the preferences and habits of the target consumer base in Vietnam.

The targeted application of probiotic supplements in dietary supplements within the Vietnamese market has contributed to the growth of the tablets/capsules segment. This segmented approach effectively addresses the specific needs of consumers, further enhancing the prominence of this segment within the market. Vietnam's growing online culture has provided a platform for the sale of probiotic supplements, including tablets and capsules. This has enhanced the accessibility and visibility of these products, contributing to their prominent growth within the market.

Prominent growth in the online segment within the Vietnam probiotic supplements market:

The surge in the online segment of the Vietnam probiotic supplements market can be attributed to several key factors that collectively underscore the dynamic nature of consumer behavior and market trends in the country. Firstly, the flourishing online culture in Vietnam has played a pivotal role. The nation has witnessed a remarkable upswing in online engagement and e-commerce activities, creating a conducive environment for the expansion of the probiotic supplements market. The prevalence of online reviews and the diverse array of products catering to various health concerns have become instrumental in driving the momentum of the online segment.

Furthermore, the growing health consciousness among consumers in Vietnam has emerged as a significant catalyst for the rising demand for probiotic supplements. As individuals become more proactive in managing their well-being, the online platform serves as a convenient avenue for accessing a broad spectrum of health supplements, including probiotics. This shift in consumer behavior towards prioritizing health has become a driving force, fostering the growth of the online segment.

The convenience and accessibility offered by the online segment have also played a pivotal role in shaping consumer preferences. With the proliferation of e-commerce platforms, consumers can effortlessly navigate through a diverse range of probiotic products, compare options, and make informed decisions. This ease of access not only enhances the overall consumer experience but also contributes substantially to the escalating growth of the online segment within the probiotic supplements market.

Moreover, the increasing affordability of health supplements, facilitated by the rising middle-income groups in Vietnam, has further propelled the online segment's expansion. This economic development has made probiotic supplements more accessible to a larger consumer base, as individuals from diverse socio-economic backgrounds can now conveniently purchase these products online. The confluence of economic growth and health consciousness has thus created a favorable environment for the proliferation of the online segment.

Market development:

• In September 2022, Nutifood, a Vietnamese nutritional products company, has acquired a 51% stake in Cawells, a Swedish food company. The deal is expected to help Nutifood expand its reach into the European market and strengthen its position in the global food industry.             

Segments

• By Ingredient
  • Bacteria
    • Lactobacilli
    • Bifidobacterium
    • Streptococcus thermophilus
  • Yeast
    • Saccharomyces boulardii
• By Type
  • Tablets/Capsules
  • Sachet & Drops
• By End User
  • Adult
  • Kids
• By Distribution Channel
  • Online
  • Offline
    • Pharmacy
    • Super Markets
    • Other Outlets