Knowledge Sourcing Intelligence announces the publication of a new report on Athleisure Market Size from 2020 to 2025 to their offering.
The Athleisure industry has noticed the upsurge in the demand for athleisure products. The main factors for the rise in the demand is the increase in consciousness of health and also fitness awareness among others. There is an increase in the number of people joining the fitness centres especially the younger generation. They have started accepting the exercise as their daily part of routine to be healthy. To maintain the comfort and movement, the consumers are preferring the athleisure wear that is not only of high quality but is also of innovative designs. The manufactures are trying to keep up with the trend and also to achieve the expectation of the consumers.
The manufactures of the athleisure products are introducing the products that is of variety designs that not only matches the expectations of the customers but also be the value of money. The athleisure products are expected to be of top quality, durable and of the quality that matches customer’s function. The manufactures are also introducing the products that matches the needs of the consumer that ranges from casual wear to activewear for different types of sports like cycling, running among others.
More investors are getting involved and are investing in the sports industry. Even, government are motivating the sports industry by setting a budget for sports. This is uplifting the sports industry and increasing the participation of the players. More players are being recognized and are being taken in the team. The budget and investments are mainly seen in the developing countries like China and India, to also motivate the participation of the players. In India, the government has set the budget to encourage the sports industry with the Play India Program.Many women are also been recognised in the sports industry. Due to this escalation in the sports industry participation and the activities around the globe, the players are looking for more comfortable and durable. This has increased the market growth of the athleisure. The manufactures of the athleisure wear are investing in the research and development of the products. They aim to manufacture the products of standards that matches customers’ perform.
Now consumers of the athleisure market are also using the athleisure wear as their daily wear. The consumers have also started wearing athleisure wear to college, school, workplace and other social occasions. Even the workplace and schools have accepted it as the casual wear. The manufactures of the athleisure wear are also innovating and introducing the products that matches the casual wear that is not only stylish but also comfortable. This adoption of the athleisure wear as the casual wear is driving wear. It is expected to increase the market growth of the athleisure market in the forecasted period.
By geographical region, The Asia Pacific and North America are expected to exhibit the significant growth in the market of athleisure, with North America leading the market. North America is addressing obesity and this has motivated the people to join the fitness centres to maintain a healthy lifestyle. The increase in the fitness activities such as Zumba, Yoga and gym and more people including women and younger generation are taking the membership for the activities as a step towards the healthy lifestyle. This escalation in the fitness activities has led to increase in market growth of the athleisure market.
The sellers of the athleisure wear are using two channels: offline and online. With social media and celebrities starting their own brand of the athleisure, people have started accepting the online channel to purchase the products. Social media users also start the trend on the social media that increases the awareness of not only the fitness advantages but also regarding the products. However, there still exists a portion of the consumers that are speculative of the products seen online and are not agreeing to purchase it online till they absolute sure of the quality of the products. As the consumers of athleisure are still uncertain regarding the online purchase, they prefer offline channel of distribution.
As a part of the report, the major players operating in the athleisure market, which have been covered are Puma SE, Nike Inc., Adidas AG, ASICS, lululemon athletica, The North Face, Columbia Sportwear Company and Hennes & Mauritz AB
View a sample of the report or purchase the complete study at https://www.knowledge-sourcing.com/report/athleisure-market
This report segmented the athleisure market on the basis following terms: