The Asia Pacific probiotics market is expected to hold a significant market share during the forecast period.
The Asia Pacific probiotics market is growing rapidly due to several factors, including increasing awareness about the health benefits of probiotics, rising disposable income, and changing dietary habits. The market is also being driven by the rising incidence of long-term conditions like diabetes, obesity, and gastrointestinal disorders—disorders that have been connected to disruptions in the gut microbiome. Probiotics are seen as a natural and organic solution for supporting health and wellness, which is driving demand for these products in the Asia Pacific region.
Furthermore, a growing number of consumers in the area are choosing beverages that do more than just quench their thirst, which is driving up demand for functional beverages in addition to meals that are sourced naturally, balanced, and nutrient-dense. There is now a new chance for brands or start-ups to create products that nourish in addition to refreshing and hydrating, due to the growing trend of healthier, enhanced drinks. For instance, in October 2023, Nestlé revealed its most recent scientifically driven advancement in nutrition for young children. The company has created a proprietary blend called Sinergity, which unlocks specific health benefits and supports age-adapted infant development by combining a particular probiotic with six human milk oligosaccharides (HMOs ). Such innovations and diversity in the region's product offerings are expected to drive market growth over the forecast period.
Furthermore, as consumers' interest in health and wellness grows, they are learning more about the potential advantages of probiotics for immune system support, digestive health, and other wellness-related issues. Probiotics are, therefore, in more demand for a variety of uses, such as functional foods, nutritional supplements, and animal feed. More and more probiotics are being added to animal feed products to help livestock's immune systems and digestive systems. For instance, in 2022, Probi AB launched a new probiotic strain called LP299V®, which is designed to support digestive health and immunity. A variety of food and beverage products contain the strain.
Moreover, the prevalence of obesity in the region could potentially have a significant impact on the lactobacillus probiotics market as probiotic supplements are often marketed, as studies have shown that certain lactobacillus strains help in reducing body fat and improving overall digestive health. For instance, in terms of Chinese BMI, 14.1% of people were obese, and 34.8% of people were overweight. As the prevalence of obesity in the Asia Pacific increases, it leads to an increase in demand for lactobacillus probiotics as more consumers become concerned about the health risks associated with obesity and seek out natural ways to support their weight management efforts. Probiotic supplements are believed to have several potential health benefits, including supporting healthy digestion, reducing inflammation, and boosting immune function, which could make them an attractive option for consumers focusing on enhancing their diets and incorporating healthy elements into them, including probiotics.
The prime factor that is predicted to drive the growth of the Asia Pacific probiotics market is the growing adoption by food and beverage manufacturers. As consumers become more health-conscious and interested in natural and organic products, food and beverage manufacturers are incorporating probiotics into their products to meet this demand. Functional foods and beverages, which contain added nutrients or ingredients that provide a health benefit beyond basic nutrition, are a popular vehicle for probiotics. For example, probiotic yogurts, kefir, and other dairy products have become increasingly popular in the Asia Pacific region. In addition to dairy, probiotics are also being added to other functional foods and beverages, such as energy bars, fruit juices, and cereal. Additionally, the increased focus of companies in the Asia Pacific market is also expected to provide a boost to market growth. For instance, in April 2023, Probi AB's two products, HEAL9 and HEAL19, were approved by the Thai FDA. Both these probiotic strains are included in Probi's concepts, Probi® Osteo and Probi Defendum®. Such products launched are expected to fuel the market growth.
Moreover, government initiatives to promote healthy living are playing an important role in driving the demand for probiotics in the Asia Pacific region. As governments become more focused on promoting healthy living, they are encouraging the use of probiotics as part of a healthy lifestyle. This trend is expected to continue in the coming years as governments continue to focus on promoting healthy living and preventing chronic diseases. Governments are also providing incentives to food and beverage manufacturers to incorporate probiotics into their products. For instance, in 2021, the Chinese government included probiotics in its "Healthy China 2030 " initiative, which aims to promote healthy living and prevent chronic diseases. The initiative encourages the development of functional foods and supplements that contain probiotics.
Furthermore, the increasing focus on animal health to promote healthy living is another factor that is driving the demand for probiotics in the Asia Pacific region. The use of probiotics in animal feed has been shown to improve animal health and productivity, leading to increased demand from the livestock industry. This is particularly true in the poultry and swine industries, where the use of probiotics has been shown to reduce the incidence of diseases and improve growth rates. The Singapore government has launched a program called the "30 by 30" initiative, which aims to produce 30% of Singapore's food domestically by 2030. As part of this initiative, the government is promoting the use of probiotics in aquaculture to improve fish health and productivity.
The lactobacillus-based probiotics demand is a growing segment, driven by increasing consumer interest in natural and organic products, increasing demand for supplements that support digestive health and immune function, and growing health benefits awareness. Lactobacillus is a type of probiotic that helps to improve overall immunity and the digestive system. Intake of lactobacillus bacteria also helps in preventing digestive disorders and other medical conditions such as diarrhea, eczema, and yeast infection, and supports overall gut health.
Digestive disorders such as irritable bowel syndrome (IBS), inflammatory bowel disease (IBD), and acid reflux are becoming increasingly common in the Asia Pacific. This has led to a growing demand for lactobacillus-based probiotic supplements that can help alleviate symptoms and improve overall digestive health.
The prevalence of obesity in the region could potentially have a significant impact on the lactobacillus probiotics market, as probiotic supplements are often marketed, as studies have shown that certain lactobacillus strains help in reducing body fat and improving overall digestive health. As the prevalence of obesity in the Asia Pacific increases, it leads to an increase in demand for lactobacillus probiotics as more consumers become concerned about the health risks associated with obesity and seek out natural ways to support their weight management efforts. Probiotic supplements are believed to have several potential health benefits, including supporting healthy digestion, reducing inflammation, and boosting immune function, which could make them an attractive option for consumers focusing on enhancing their diets and incorporating healthy elements into them, including probiotics.
In Indonesia, the burden of non-communicable diseases has increased dramatically over the past few years. Obese children and adolescents are more prone to develop non-communicable diseases like diabetes and CVD, as well as depression. The probiotics market will be propelled by increased awareness of the need to eat healthy, as it can benefit those who have type 2 diabetes, obesity, insulin resistance, and eczema. A significant commercial incentive exists for businesses to invest in dietary supplements and probiotics as a result of the rise in consumer demand for healthier products. Additionally, the rising prevalence of the disease is expected to boost the market for probiotics in Indonesia. For instance, according to the International Diabetes Federation, 10.8% of adults were suffering from diabetes in 2021. This number is expected to grow further in the coming years, which is expected to boost the market for probiotics.
The probiotics market has grown significantly as a result of rising consumer demand for health-related products, particularly among younger generations. Additionally, as parents have grown more conscious of their children's health, particularly regarding the nutrition that children receive through food and supplements, their digestive systems, and their involvement in the developmental stage of their child, companies have been launching products with a particular emphasis on children's development. Hence, in the projected period, the rising product launches for specific problems are expected to boost the market for probiotics in Indonesia.
Asia Pacific Probiotics Market Segmentation: