Vietnam Probiotics Market Size, Share, Opportunities, And Trends By Application (Functional Food And Beverages, Dietary Supplements, Animal Feed), By End-User (Human, Animal), By Function (Regular, Preventative Healthcare, Therapeutic), By Type (Lactobacillus, Streptococcus, Bifidobacterium, Spore Formers, Others), And By Form (Liquid, Dry) - Forecasts From 2025 To 2030

Vietnam Probiotics Market Size:

Vietnam's probiotics market is projected to grow at a CAGR of 13.45%, from US$130.191 million in 2025 to US$244.646 million in 2030. 

Vietnam Probiotics Market Highlights

• Rising health awareness drives demand for probiotic supplements and functional foods.
• E-commerce growth enhances accessibility to diverse probiotic products for consumers.
• Government health initiatives promote probiotic use for digestive and immune benefits.
• Innovative delivery forms like capsules and sprays cater to consumer preferences.
• Local and global brands invest in sustainable, high-quality probiotic solutions.

Vietnam Probiotics Market Overview

Probiotics are necessary for gut health balance. The probiotics pharmaceutical industry in Vietnam has been growing steadily. A broad variety of probiotic strains, including Bacillus clausii, Bacillus subtilis, and Bifidobacterium, are available in a variety of formats. Consumption of probiotics aids in the prevention of irritable bowel syndrome, gestational diabetes, allergies, and obesity. 

In addition, increased consumer knowledge of products has aided in the establishment of new and emerging brands in Vietnam. The nutritional supplement industry will benefit from the rise in the urban population in Vietnam since these individuals are more aware of health and wellness goods and have easier access to them. The rise in the number of gyms is expected to act as a significant catalyst for probiotics consumer spending. 

Furthermore, robust economic growth, increased foreign investment, the benefits of free trade agreements (FTAs), a growing middle class with more purchasing power, fast urbanization, and increasing concerns about cleanliness and food safety are all important drivers driving long-term growth. This has also cleared the door for the introduction of several probiotic-enhanced drinks to Vietnamese consumers. As a result, modern retail chains are also expanding to support the growing demand. Hence, the enhancement in the supply chain networks in the country is providing an opportunity for the development of the market.

The increasing investment in research and development in Vietnam in the probiotics market is further expected to augment the market growth. The Vietnamese government is actively participating in the development of health and wellness awareness in the region, with a focus on improving healthcare for children and students, reducing tobacco and alcohol dependence, ensuring environmental sanitation and food safety, and encouraging the early detection and management of a variety of non-communicable diseases, community-based healthcare provision, and promoting early detection and management of many non-communicable diseases. 

In addition, because most of Vietnam's raw materials are imported, the government has signed several free trade agreements to lower manufacturing costs. The Vietnam Probiotics market is segmented based on application, end-user, ingredients, function, and form.

Some of the major market players are Yakult Honsha Co., Ltd., PAN Group, BioGaia, Kirin Group, Morinaga Milk Industry, Vinamilk, and Nestlé Vietnam Co., Ltd. In May 2024, LiveSpo Pharma of Vietnam reported two clinical studies at the world's leading nutrition exhibition, Vitafoods Europe 2024. LiveSpo Pharma showcased its range of high-concentration, multi-strain liquid medical probiotics products.

Vietnam Probiotics Market Drivers

• The growing e-commerce industry and major gut-related diseases are anticipated to fuel Vietnam's probiotics market expansion. 

According to the International Trade Organization, in 2019, the Vietnamese e-commerce sector was valued at $5 million, rising by 81% from 2015, and is expected to reach $23 million by 2025. As per the same source, the middle-income class in Vietnam has been growing steadily over the past ten years, increasing the expenditure on health products. Further, the country's growing economy and middle class propelled the penetration of the Internet and smartphones. According to the data from the Asia Digital Transformation Summit in 2022, Vietnam’s internet economy reached USD 21 billion in 2021, accounting for 5% of the country’s GDP, and will reach USD 43 billion by 2025.

Moreover, growing health diseases are a serious concern for low- and middle-income families because the common risk factors are smoking, diabetes, cholesterol, eating an unhealthy diet, or living with high blood pressure.

Further, World Bank data shows that the population of the middle-income class in Vietnam was estimated at 13 million in 2021, which was approximately 13% of the total population, and will reach 26% in 2026. According to the International Trade Administration, the e-commerce market in Vietnam expanded at a 30% annual rate from 2021 to 2025. Progressive government policies, increasing middle income, a tech-savvy class, and a rapidly developing Internet economy are some of the major drivers of this robust growth. The Vietnamese government is aggressively promoting a cashless society, intending to become a non-cash payment society. The Vietnamese government has set a goal of increasing the cashless payment to over 50% by 2025. Furthermore, due to rapidly increasing internet and smartphone usage, the country’s online economy is expanding. 

Additionally, according to recent research by Google and Temasek, the internet economy in Vietnam reached $12 million in 2019, accounting for 5% of the country's GDP, and is expected to reach $43 million by 2025. The government adopted the national e-commerce development master plan for 2021-2025, aiming for a 25% annual sector growth rate by 2025, with more than half of the population buying online and an average yearly spending of over US$600 per person. 

According to the September 2021 article uploaded by the National Library of Medicine (NLM), Vietnam is a high helicobacter pylori burden country with the highest age-standardized incidence rate of gastric cancer, which is 16.3 per 100,000 for both sexes. In addition, according to the updated October 2022 release by UK Research and Innovation, over 70% of the population carries Helicobacter pylori (HP) infection. The source further added that overuse and abuse of antibiotics in countries like Vietnam is one of the core reasons for the prevalence of HP disease. 

Furthermore, according to the July 2022 Retail Foods Report by the USDA, the sales of retail foods in Vietnam totaled approximately US$ 172 billion in 2021, which was 0.2% up from the previous year. Additionally, e-commerce sales in the country were approximately US$13 billion in 2021, which is a major 16% increase from 2020, making Vietnam one of the top 3 South Asian countries with the highest growth in online retail sales.

• The increasing demand for functional food and beverage products is anticipated to fuel Vietnam's probiotics market expansion. 

The functional food and beverages segment consists of products with added physiological benefits over and above their naturally occurring benefits. Probiotics are actively being considered as potential functional foods, as they offer health benefits much more than traditional nutritional foods. These products assist in improved gut functionality, immunity-boosting, etc. The functional food and beverages include flavored drinks, juices, chocolates, snacks, etc. The popularity of probiotic functional foods is growing rapidly owing to the increasing awareness amongst consumers regarding their eating habits which will be the key driver for the market growth.

In addition, the functional food and beverages segment is also being driven by the increasing demand for health-based products among consumers, especially the younger generation. According to the World Bank, the number of young Vietnamese people aged 15-64 was estimated at 67.365 million in 2021, accounting for 69% of the country's total population. The rise in the country’s younger population is further fueling the demand for functional food and beverages during the forecast period, as they are the prominent users of these products.  

Also, many key players in the market have been venturing into the emerging probiotics market in Vietnam to capture a larger share of the untapped market potential. For instance, in November 2022, Morinaga Milk Industry launched two products in Vietnam, namely, Climeal nutritional drink and Morinaga low-fat yogurt. The Climeal nutritional drink contains 27 vitamins and minerals. The drink is appropriate for the middle-aged group for proper nutritional intake and to meet the deficiencies in this age bracket. The drink provides 10 billion LAC-Shield beneficial bacteria that contribute to improving health. In addition, the Morinaga low-fat yogurt box contains 10 billion LAC-Shield probiotics to help keep the digestive system healthy. The yogurt comes in two flavors: low-sugar and low-sugar aloe vera. The competitive strategies being adopted by the market leader will further contribute to market growth during the forecast period.

Vietnam Probiotics Market Segmentation Analysis

• The Lactobacillus segment is growing substantially

The rising consumer awareness will increase the lactobacillus segment growth. Consumers worldwide are seeking products containing probiotics and lactobacillus strains as they become conscious of their health and are aware of the importance of gut health. Moreover, increasing spending on health and wellness products due to shifting lifestyles and rising disposable incomes have fueled demand for Lactobacillus probiotics. Further, due to the growing awareness regarding the benefits of probiotics and the shift towards preventive health care, there has been an exponential rise in the consumption of probiotic-rich foods, drinks, and supplements in the region.

Furthermore, with a large population, the region has a significant market for probiotic products. The introduction of food technology and distribution channels has made probiotic products more available in semi-urban and rural areas. Moreover, manufacturers are launching several food, beverage, and supplement products fortified with Lactobacillus, which are varied according to different dietary needs and preferences.

Probi, the market leader for probiotic drinks in Vietnam, is the result of a collaboration between Chr. Hansen, a multinational bioscience company, and Vinamilk, the country's top nutrition company. By providing the gut with 20 billion unique Lactobacillus Paracasei L. casei 431 and 75IU of vitamin D3 per 100ml, Probi supports the immune and digestive systems. Furthermore, Probi is the most reputable and advantageous probiotic brand available because the Vietnam Medical Association advises it.

The Yakult Vietnam, a fermented milk beverage made with the L. casei Shirota strain, has been marketed in Vietnam for a long time. Yakult Vietnam launched Yakult Light, a calorie-conscious variant of Yakult, in April 2024.

• The application in preventative healthcare is rising significantly

The growing benefits of preventative healthcare technologies increasingly support immunity, digestion, and gut health, propelling the Vietnamese probiotic market expansion. Further, rapid urbanization has boosted the market development for wellness products and health information in Vietnam. Urban consumers are increasingly integrating dietary supplements into their daily routines for healthier living, driven by their access to modern retailers and exposure to global health trends.

Moreover, increasing incomes and health-consciousness yield a consumer base that values effectiveness and quality in their dietary choices. This trend is most noticeable in large cities, where people actively seek out preventive health solutions and balanced nutrition to address lifestyle-related health problems.

Furthermore, the International Scientific Association for Probiotics and Prebiotics indicates that many studies demonstrate efficacy for specific probiotic strains applicable to different medical conditions. This increase in research support has enhanced consumer confidence in probiotics as a cure for several health issues, leading to subsequent adoption in the marketplace. For instance, a Vietnamese startup uses super probiotics to make gut health accessible. The significance of beneficial gut flora as a component of overall health has been in the news lately. A young Vietnamese start-up called GenaTech is marketing a novel probiotic supplement that contains good bacteria unique to the digestive system to help people heal their guts and combat the negative side effects of frequent antibiotic use.

• Animals are expected to be the largest end-user

Animal probiotics are specific microbial strains provided to animals in certain amounts for particular benefits. These are used to lower sickness incidence and enhance health in several ways. Increased consumer awareness about the benefits of probiotic supplementation for livestock performance has generated more demand in Vietnam.

Probiotics have become the ideal choice in the animal feed industry, and profound sales growth has been seen due to the strict rules against synthetic feed additives, which cause health concerns in animals. Moreover, clean-label regulations have gained prominence due to the high consumption of animal-derived products and their anticipated future growth trajectory. Cattle producers and pet owners will pursue natural products whose applications increase the productivity of animals. This has led to a steady rise in the demand for probiotics in the Vietnamese animal feed industry.

Further, since poultry production is a huge part of animal agriculture, feed additives, such as probiotics, are highly required to support health and increase productivity within the poultry flock. Consumer demand for natural and antibiotic-free poultry products has risen rapidly. As a result, poultry producers have become very interested in finding alternative ways to uphold health and welfare through probiotic supplements. Additionally, Acare Vietnam offers biocare probiotics containing Bacillus subtilis and B. licheniformis, which promote healthy animal digestive function by improving nutrient absorption and lowering the risk of digestive disorders. To promote livestock health, Sakan's MAX ZYM provides a special combination of antibiotic-resistant probiotics. From immune system stimulation to digestive health, MAX ZYM offers all-encompassing care to animals.

Vietnam Probiotics Market Recent Developments:

• September 2024- The Vietnamese start-up GenaTech introduced probiotic supplements with good digestive-specific beneficial bacteria to restore gut health and help combat the side effects of antibiotics.
• April 2024 - Yakult Honsha Co., Ltd. launched Yakult Light in Vietnam starting on April 1, 2024. Low-calorie versions match the growing awareness of health consciousness and demand for low-sugar products. With less sugar and calories, Yakult Light meets consumer demands, boosting sales and supporting healthy lifestyles.

Vietnam Probiotics Market Scope:

Report Metric	Details
Vietnam Probiotics Market Size in 2025	US$130.191 million
Vietnam Probiotics Market Size in 2030	US$244.646 million
Growth Rate	CAGR of 13.45%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Million
Segmentation	Application End-users Function Type Form
List of Major Companies in Vietnam Probiotics Market	Yakult Honsha Co Ltd PAN Group BioGaia Kirin Group Morinaga Milk Industry
Customization Scope	Free report customization with purchase

 

Segmentation

• By Application
  • Functional Food and Beverages
  • Dietary Supplements
  • Animal Feed
• By End-users 
  • Humans 
  • Animals
• By Function 
  • Regular
  • Preventative Healthcare
  • Therapeutic
• By Type 
  • Lactobacillus
  • Streptococcus
  • Bifidobacterium
  • Spore Formers
  • Others
• By Form 
  • Liquid
  • Dry
• By Distribution Channel
  • Supermarket/ Hypermarket
  • Pharmacies and Health Stores
  • Convenience Stores
  • Online Retail

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits for the Stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

2.3. Data Validation

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Supplier

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. VIETNAM PROBIOTICS MARKET BY TYPE

5.1. Introduction

5.2. Lactobacillus

5.3. Streptococcus

5.4. Bifidobacterium

5.5. Spore Formers

5.6. Others

6. VIETNAM PROBIOTICS MARKET BY FORM

6.1. Introduction

6.2. Liquid

6.3. Dry

7. VIETNAM PROBIOTICS MARKET BY FUNCTION

7.1. Introduction

7.2. Regular

7.3. Preventative Healthcare

7.4. Therapeutic

8. VIETNAM PROBIOTICS MARKET BY APPLICATION

8.1. Introduction

8.2. Functional Food and Beverages

8.3. Dietary Supplements

8.4. Animal Feed

9. VIETNAM PROBIOTICS MARKET BY END-USER

9.1. Introduction

9.2. Human

9.3. Animal

10. VIETNAM PROBIOTICS MARKET BY DISTRIBUTION CHANNEL

10.1. Introduction

10.2. Supermarket/Hypermarket

10.3. Pharmacies and Health Stores 

10.4. Convenience Stores

10.5. Online Retail

11. COMPETITIVE ENVIRONMENT AND ANALYSIS

11.1. Major Players and Strategy Analysis

11.2. Emerging Players and Market Lucrativeness

11.3. Mergers, Acquisitions, Agreements, and Collaborations

11.4. Competitive Dashboard

12. COMPANY PROFILES

12.1. Yakult Honsha Co Ltd 

12.2. PAN Group 

12.3. BioGaia

12.4. Kirin Group

12.5. Morinaga Milk Industry

12.6. Vinamilk

12.7. Nestlé Vietnam Co., Ltd.

12.8. LiveSpo Pharma 

Yakult Honsha Co Ltd 

PAN Group 

BioGaia

Kirin Group

Morinaga Milk Industry

Vinamilk

Nestlé Vietnam Co., Ltd.

LiveSpo Pharma