The Thailand Probiotic Market is estimated to reach US$355.199 million by 2030, growing at a CAGR of 8.19%, from US$239.634 million in 2025.
The rising number of elderly people in the population is one of the prominent factors anticipated to drive the demand for probiotics during the forecast period. As per the data from the World Bank, the population above 65 years in the country was 8.90% of the total population in 2010, which increased to 12.96% in 2020. The trend is projected to continue in the coming years. The increase in the elderly population is giving way to higher cases of gastrointestinal issues and a growing population with diabetes, which is projected to have a positive impact on market growth.
Furthermore, the rising use of probiotics for treatment among the rural population is expected to accelerate the probiotics demand in the coming years. Additionally, the growing tourism industry is leading to rising cases of traveler’s diarrhea, which is another key factor propelling the market growth.
Some of the major players in Thailand providing probiotics are Yakult (Thailand) Co., Ltd., CP-Meiji Co., Ltd., and Foremost Group Thailand, among others. Yakult (Thailand) provides a variety of probiotic products in Thailand, such as Yakult fermented milk, Yakult light-drinking yogurt, etc. After the intense waves of coronavirus, in June 2021, Yakult (Thailand) opened up online ordering to improve consumer access to its products. Along with the existing modern trade, the e-commerce channel supports the consumer (Yakult Lady) model, where there are 3,000 to 4,000 Yakult Ladies on the ground.
Additionally, in April 2023, the bacterial strain Lactiplantibacillus plantarum HEAL9TM was approved by the Thai FDA for Probi. This gives Probi the chance to introduce the Probi Defendum® and Probi Osteo® ideas to the sizable Thai market.
In February 2022, to treat patients with health problems that are unclear and those who have microbial imbalances or dysbiosis, MED-CU developed a Personalised Probiotics (Dispensing) Machine that can produce living microorganisms that offer health advantages.
As per the World Bank data for Thailand, diabetes prevalence rose from 7.50% of the total population in 2011 to 9.70% of the total population in 2021. This growth has significantly impacted the growth in the use of probiotics among the people of Thailand.
The Thai probiotics market is expected to surge in the coming years due to the prevalence of gastrointestinal disorders in the country. The Journal of Ethnobiology and Ethnomedicine states that the majority of the rural areas in the country have a lack of proper sanitation and awareness about disease prevention, which has led to the widespread prevalence of digestive problems. It also states that the Thai population living in remote areas, especially hill tribe people in northern Thailand, generally drink water from forest streams without any antiseptics and use the same water for bathing, raising livestock, and sewage disposal.
Furthermore, the traditionally used treatment of digestive disorders through medicinal plants is increasingly being replaced by probiotics, which is further expected to supplement the market growth. Moreover, Thailand's Ministry of Public Health states that digestive system disorders are the third highest cause of morbidity among Thai people.
Additionally, the growing tourism sector in the country is leading to a large number of tourists visiting the country. This is leading to rising cases of traveler's diarrhea, which is a common health problem among visitors from developed to developing countries. As per the data from the Ministry of Tourism and Sports in Thailand, the number of foreign tourists traveling to Thailand was 7,68,970 in 2022. This number is projected to further increase in 2023, which is anticipated to have a positive impact on the Thailand probiotics market during the forecast period.
Microbial fermentation of food is an indigenous process blended with modern industrial production to produce probiotic foods and beverages. In Thailand, probiotic foods and beverages are increasing their market hold as the population continues to grow, the purchasing power of the people rises, growing lactose intolerance, and the shift towards a healthier lifestyle with better gut health.
The population of Thailand is growing rapidly and is bound to affect the economic growth of the country. By 2040, it is projected that 17 million Thais will be 65 years or older, more than a quarter of the population. (Source: World Bank). This aging demographic demands probiotic products due to their health benefits. Healthy aging, nutritional supplements, and personalized nutrition are three key trends benefiting the market growth.
Consumers in Thailand are increasingly focused on traditional probiotic foods and beverage sources for their nutrients. It includes tempeh, kombucha, microalgae, etc., leaving room for industrial products to enter the market. Yakult, solid probiotic yogurt, lacto-fermented fruits and vegetables, kefir, and pickles are some of the foods and beverages available in the Thai market. International products from Dutch Mill, Epigamia, Stonyfield, and Nestle are imported. New-aged vegan products from Only, Meiji, and Lifeway’s Kefir Cup are also seen in stores. But the market has untapped potential as the demand for such products is high.
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Thailand Probiotics Market Size in 2025 | US$239.634 million |
| Thailand Probiotics Market Size in 2030 | US$355.199 million |
| Growth Rate | CAGR of 8.19% |
| Study Period | 2020 to 2030 |
| Historical Data | 2020 to 2023 |
| Base Year | 2024 |
| Forecast Period | 2025 – 2030 |
| Forecast Unit (Value) | USD Million |
| Segmentation |
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| List of Major Companies in Thailand Probiotics Market |
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| Customization Scope | Free report customization with purchase |