Asia-Pacific Shampoo Market Size, Share, Opportunities, And Trends By Product (Medicated/Special-Purpose, Non-Medicated/Regular), By Application (Household, Commercial), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Stores, Others), By Manufacturers (Private Label, Toll Manufacturing, Multinational), And By Region - Forecasts From 2025 To 2030
- Published : Jun 2025
- Report Code : KSI061617448
- Pages : 100
Asia-Pacific Shampoo Market Size:
The Asia-Pacific shampoo market is projected to grow at a CAGR of 3.06% during the projected period (2025-2030), reaching a market size of USD 8.817 billion by 2030 from USD 7.584 billion by 2025.
Countries like China, India, and Japan are anticipated to hold the largest share in the Asia-Pacific region. These nations are at the top because of their sizable populations, rising rates of urbanization, and growing middle classes. For example, the strong presence of both local and international brands in China, along with the growing emphasis on beauty and self-care, is propelling growth. Market growth in India has been greatly aided by the move towards organic and herbal shampoos, which is being bolstered by expanding e-commerce. Governments throughout the Asia-Pacific area have set strict safety regulations for shampoos and other cosmetics. Cosmetics must pass stringent testing in nations like South Korea, Australia, and Japan before they can be marketed.
Asia-Pacific Shampoo Market Overview & Scope:
The Asia-Pacific shampoo market is segmented by:
- Product: The Asia-Pacific shampoo market is divided into two segments based on product, non-medicated/regular and medicated/special purpose. The non-medicated/regular segment is anticipated to lead the Asia-Pacific shampoo market share due to widespread availability and rising mass-production product acceptance. Since non-medicated shampoos are easier to find and less expensive than their counterparts, non-medicated products are widely used. Additionally, the non-medicated shampoo segment's revenue is driven by the growing availability of over-the-counter versions at pharmacies and drug shops.
- Application: The market is separated into two segments based on application, domestic and commercial. The household segment is anticipated to lead the market because of the wide range of products available. Significant product use for personal hygiene purposes in the home and the growing number of toddlers and babies using baby shampoos are further factors propelling the household segment's growth. The growing number of businesses promoting their hair grooming products through celebrity endorsements and social media is expected to raise demand among home customers in the region.
- Distribution Channel: The market is divided into convenience stores, online stores, hypermarkets and supermarkets, and others based on the distribution. The availability of a wide range of products on supermarket shelves allowed hypermarkets and supermarkets to dominate the market. This enables customers to know their alternatives and purchase a specific product or combination of products based on their hair care requirements. The segment's rise was aided by the new trend of buying personal care goods in bulk at department stores and supermarkets.
- Manufacturers: The market is divided into private label, toll manufacturing, and multinational segments based on manufacturers. The multinational segment's growth in the market is propelled by the consistent supply of branded goods, the distribution networks of major multinational corporations, and a strong clientele. Across the Asia-Pacific, these elements made a substantial contribution to the revenue generated by multinational corporations. The segment's growth is driven by expanding projects and capacity-building initiatives carried out by international corporations.
Top Trends Shaping the Asia-Pacific Shampoo Market:
- Growth in Rural Marketplaces
The Shampoo companies have growth possibilities in Asia-Pacific's rural markets, especially in nations like Vietnam and India. Rural marketplaces are changing quickly as disposable incomes rise, even though most sales occur in urban regions. More than 65% of Indians live in rural areas, where personal care items are not as widely available. The rising rural incomes and better infrastructure will fuel demand for mid-range and reasonably priced shampoos in these areas. Businesses are concentrating on providing reasonably priced product packaging to serve these new markets.
- Growth in Unisex Hair Care and Male Grooming
The market for hair care products is being greatly impacted by the growth of male grooming in the Asia Pacific area. In the past, ladies were the target market for hair care products. However, the consumer base has grown because of changing gender norms, men's growing awareness of self-care, and the influence of male grooming influencers. Male-specific shampoos, conditioners, hair oils, and styling gels have emerged because of men's increased demand for remedies to issues such as hair loss, dandruff, styling, and greying. Companies can establish specialized male grooming lines, diversify their product offers, and run focused marketing efforts due to the growing demand from men.
Asia-Pacific Shampoo Market Growth Drivers vs. Challenges:
Opportunities:
- The rise in disposable income: One of the main factors propelling the growth of the shampoo market in Asia-Pacific is the increase of the middle class, particularly in countries like China and India. Consumers are more inclined to spend money on upscale personal care items as average incomes rise. The IMF predicts that real disposable income in emerging Asia will continue to rise steadily because of the region's robust economy. The trend toward high-end shampoos and personal care products is being fuelled by this expansion.
- Growing Awareness of Consumers: In the Asia-Pacific shampoo market, consumer awareness is rising because of a greater emphasis on personal grooming and healthier lifestyles. The rise in disposable income and demand for environmentally sensitive items indicates that eco-friendly and sustainable products are becoming more and more popular, especially among urban consumers. In many of the region's nations, including South Korea and Japan, there has been a trend toward companies that advocate for vegan and cruelty-free products. An increasing awareness that values eco-friendly options and brand repute is driving this change.
Challenges:
- High Cost of Products: Certain customer categories may find it difficult to afford the higher price points of premium shampoos in the Asia-Pacific area. High-priced shampoo brands are not as widely available in emerging nations like Vietnam and Indonesia since the average monthly income there is still lower than in established countries. Premium shampoos, on the other hand, are growing in popularity in wealthier nations like Japan. Although premium brands are becoming more popular in wealthier countries, the regional income gap hinders market expansion in other economies.
Asia-Pacific Shampoo Market Competitive Landscape:
The market is moderately fragmented, with many key players including L'Oréal SA, Unilever PLC, Procter & Gamble Co., and The Estée Lauder Companies.
- Regional Product Launch: In March 2025, Godrej Selfie, a shampoo-based hair color that costs ?15, was released by Godrej Consumer Products with a focus on the South Indian market. This product offers a convenient and reasonably priced hair coloring solution, to capture a ?450 crore market opportunity.
Asia-Pacific Shampoo Market Scope:
Report Metric | Details |
Asia-Pacific Shampoo Market Size in 2025 | US$7.584 billion |
Asia-Pacific Shampoo Market Size in 2030 | US$8.817 billion |
Growth Rate | CAGR of 3.06% |
Study Period | 2020 to 2030 |
Historical Data | 2020 to 2023 |
Base Year | 2024 |
Forecast Period | 2025 – 2030 |
Forecast Unit (Value) | USD Billion |
Segmentation |
|
Geographical Segmentation | China, Japan, India, South Korea, Taiwan, Others |
List of Major Companies in the Asia-Pacific Shampoo Market |
|
Customization Scope | Free report customization with purchase |
Asia-Pacific Shampoo Market Segmentation:
- By Product
- By Application
- By Distribution Channel
- Hypermarkets/Supermarkets
- Convenience Stores
- Online Stores
- Others
- By Manufacturers
- By Region
- China
- Japan
- India
- South Korea
- Taiwan
- Others
1. EXECUTIVE SUMMARY
2. MARKET SNAPSHOT
2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study
2.4. Market Segmentation
3. BUSINESS LANDSCAPE
3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter’s Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations
4. TECHNOLOGICAL OUTLOOK
5. Asia-Pacific Shampoo Market BY PRODUCT
5.1. Introduction
5.2. Medicated/Special-Purpose
5.3. Non-Medicated/Regular
6. Asia-Pacific Shampoo Market BY APPLICATION
6.1. Introduction
6.2. Household
6.3. Commercial
7. Asia-Pacific Shampoo Market BY Distribution Channel
7.1. Introduction
7.2. Hypermarkets/Supermarkets
7.3. Convenience Stores
7.4. Online Stores
7.5. Others
8. Asia-Pacific Shampoo Market BY Manufacturers
8.1. Introduction
8.2. Private Label
8.3. Toll Manufacturing
8.4. Multinational
9. Asia-Pacific Shampoo Market BY GEOGRAPHY
9.1. Introduction
9.2. China
9.3. Japan
9.4. India
9.5. South Korea
9.6. Taiwan
9.7. Others
10. COMPETITIVE ENVIRONMENT AND ANALYSIS
10.1. Major Players and Strategy Analysis
10.2. Market Share Analysis
10.3. Mergers, Acquisitions, Agreements, and Collaborations
10.4. Competitive Dashboard
11. COMPANY PROFILES
11.1. Kao Corporation
11.2. Shiseido Company
11.3. Lion Corporation
11.4. Mandom Corporation
11.5. Milbon Co., Ltd.
11.6. Dabur India Ltd
11.7. Godrej Consumer Products Limited
11.8. Marico Limited
11.9. CavinKare Pvt. Ltd
11.10. Mamaearth
12. APPENDIX
12.1. Currency
12.2. Assumptions
12.3. Base and Forecast Years Timeline
12.4. Key benefits for the stakeholders
12.5. Research Methodology
12.6. Abbreviations
Kao Corporation
Shiseido Company
Lion Corporation
Mandom Corporation
Milbon Co., Ltd.
Dabur India Ltd
Godrej Consumer Products Limited
Marico Limited
CavinKare Pvt. Ltd
Mamaearth
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