Asia-Pacific Shampoo Market Size, Share, Opportunities, And Trends By Product (Medicated/Special-Purpose, Non-Medicated/Regular), By Application (Household, Commercial), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Stores, Others), By Manufacturers (Private Label, Toll Manufacturing, Multinational), And By Region - Forecasts From 2025 To 2030

Asia-Pacific Shampoo Market Size:

The Asia-Pacific shampoo market is projected to grow at a CAGR of 3.06% during the projected period (2025-2030), reaching a market size of USD 8.817 billion by 2030 from USD 7.584 billion by 2025.

Countries like China, India, and Japan are anticipated to hold the largest share in the Asia-Pacific region.  These nations are at the top because of their sizable populations, rising rates of urbanization, and growing middle classes.  For example, the strong presence of both local and international brands in China, along with the growing emphasis on beauty and self-care, is propelling growth.  Market growth in India has been greatly aided by the move towards organic and herbal shampoos, which is being bolstered by expanding e-commerce. Governments throughout the Asia-Pacific area have set strict safety regulations for shampoos and other cosmetics.  Cosmetics must pass stringent testing in nations like South Korea, Australia, and Japan before they can be marketed.

Asia-Pacific Shampoo Market Overview & Scope:

The Asia-Pacific shampoo market is segmented by:

• Product: The Asia-Pacific shampoo market is divided into two segments based on product, non-medicated/regular and medicated/special purpose. The non-medicated/regular segment is anticipated to lead the Asia-Pacific shampoo market share due to widespread availability and rising mass-production product acceptance.  Since non-medicated shampoos are easier to find and less expensive than their counterparts, non-medicated products are widely used.  Additionally, the non-medicated shampoo segment's revenue is driven by the growing availability of over-the-counter versions at pharmacies and drug shops.  
• Application: The market is separated into two segments based on application, domestic and commercial. The household segment is anticipated to lead the market because of the wide range of products available. Significant product use for personal hygiene purposes in the home and the growing number of toddlers and babies using baby shampoos are further factors propelling the household segment's growth. The growing number of businesses promoting their hair grooming products through celebrity endorsements and social media is expected to raise demand among home customers in the region.
• Distribution Channel: The market is divided into convenience stores, online stores, hypermarkets and supermarkets, and others based on the distribution. The availability of a wide range of products on supermarket shelves allowed hypermarkets and supermarkets to dominate the market. This enables customers to know their alternatives and purchase a specific product or combination of products based on their hair care requirements. The segment's rise was aided by the new trend of buying personal care goods in bulk at department stores and supermarkets.
• Manufacturers: The market is divided into private label, toll manufacturing, and multinational segments based on manufacturers. The multinational segment's growth in the market is propelled by the consistent supply of branded goods, the distribution networks of major multinational corporations, and a strong clientele. Across the Asia-Pacific, these elements made a substantial contribution to the revenue generated by multinational corporations. The segment's growth is driven by expanding projects and capacity-building initiatives carried out by international corporations.

Top Trends Shaping the Asia-Pacific Shampoo Market: 

• Growth in Rural Marketplaces

The Shampoo companies have growth possibilities in Asia-Pacific's rural markets, especially in nations like Vietnam and India. Rural marketplaces are changing quickly as disposable incomes rise, even though most sales occur in urban regions. More than 65% of Indians live in rural areas, where personal care items are not as widely available. The rising rural incomes and better infrastructure will fuel demand for mid-range and reasonably priced shampoos in these areas. Businesses are concentrating on providing reasonably priced product packaging to serve these new markets.

• Growth in Unisex Hair Care and Male Grooming

The market for hair care products is being greatly impacted by the growth of male grooming in the Asia Pacific area.  In the past, ladies were the target market for hair care products.  However, the consumer base has grown because of changing gender norms, men's growing awareness of self-care, and the influence of male grooming influencers. Male-specific shampoos, conditioners, hair oils, and styling gels have emerged because of men's increased demand for remedies to issues such as hair loss, dandruff, styling, and greying. Companies can establish specialized male grooming lines, diversify their product offers, and run focused marketing efforts due to the growing demand from men.

Asia-Pacific Shampoo Market Growth Drivers vs. Challenges:

Opportunities:

• The rise in disposable income: One of the main factors propelling the growth of the shampoo market in Asia-Pacific is the increase of the middle class, particularly in countries like China and India. Consumers are more inclined to spend money on upscale personal care items as average incomes rise. The IMF predicts that real disposable income in emerging Asia will continue to rise steadily because of the region's robust economy. The trend toward high-end shampoos and personal care products is being fuelled by this expansion.
• Growing Awareness of Consumers: In the Asia-Pacific shampoo market, consumer awareness is rising because of a greater emphasis on personal grooming and healthier lifestyles. The rise in disposable income and demand for environmentally sensitive items indicates that eco-friendly and sustainable products are becoming more and more popular, especially among urban consumers. In many of the region's nations, including South Korea and Japan, there has been a trend toward companies that advocate for vegan and cruelty-free products. An increasing awareness that values eco-friendly options and brand repute is driving this change.

Challenges:

• High Cost of Products: Certain customer categories may find it difficult to afford the higher price points of premium shampoos in the Asia-Pacific area. High-priced shampoo brands are not as widely available in emerging nations like Vietnam and Indonesia since the average monthly income there is still lower than in established countries. Premium shampoos, on the other hand, are growing in popularity in wealthier nations like Japan. Although premium brands are becoming more popular in wealthier countries, the regional income gap hinders market expansion in other economies.

Asia-Pacific Shampoo Market Competitive Landscape: 

The market is moderately fragmented, with many key players including L'Oréal SA, Unilever PLC, Procter & Gamble Co., and The Estée Lauder Companies.

• Regional Product Launch: In March 2025, Godrej Selfie, a shampoo-based hair color that costs ?15, was released by Godrej Consumer Products with a focus on the South Indian market. This product offers a convenient and reasonably priced hair coloring solution, to capture a ?450 crore market opportunity.

Asia-Pacific Shampoo Market Scope:

Report Metric	Details
Asia-Pacific Shampoo Market Size in 2025	US$7.584 billion
Asia-Pacific Shampoo Market Size in 2030	US$8.817 billion
Growth Rate	CAGR of 3.06%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Product Application Distribution Channel Manufacturers Region
Geographical Segmentation	China, Japan, India, South Korea, Taiwan, Others
List of Major Companies in the Asia-Pacific Shampoo Market	Kao Corporation Shiseido Company Lion Corporation Mandom Corporation Milbon Co., Ltd.
Customization Scope	Free report customization with purchase

 

Asia-Pacific Shampoo Market Segmentation:  

• By Product
  • Medicated/Special-Purpose
  • Non-Medicated/Regular
• By Application
  • Household
  • Commercial
• By Distribution Channel
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Online Stores
  • Others
• By Manufacturers
  • Private Label
  • Toll Manufacturing
  • Multinational
• By Region
  • China
  • Japan
  • India
  • South Korea
  • Taiwan
  • Others

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1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations

3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. Asia-Pacific Shampoo Market BY PRODUCT

5.1. Introduction

5.2. Medicated/Special-Purpose

5.3. Non-Medicated/Regular

6. Asia-Pacific Shampoo Market BY APPLICATION

6.1. Introduction

6.2. Household

6.3. Commercial

7. Asia-Pacific Shampoo Market BY Distribution Channel

7.1. Introduction

7.2. Hypermarkets/Supermarkets

7.3. Convenience Stores

7.4. Online Stores

7.5. Others

8. Asia-Pacific Shampoo Market BY Manufacturers

8.1. Introduction

8.2. Private Label

8.3. Toll Manufacturing

8.4. Multinational

9. Asia-Pacific Shampoo Market BY GEOGRAPHY

9.1. Introduction

9.2. China

9.3. Japan

9.4. India

9.5. South Korea

9.6. Taiwan

9.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. Kao Corporation

11.2. Shiseido Company

11.3. Lion Corporation

11.4. Mandom Corporation

11.5. Milbon Co., Ltd.

11.6. Dabur India Ltd

11.7. Godrej Consumer Products Limited

11.8. Marico Limited

11.9. CavinKare Pvt. Ltd

11.10. Mamaearth

12. APPENDIX

12.1. Currency

12.2. Assumptions

12.3. Base and Forecast Years Timeline

12.4. Key benefits for the stakeholders

12.5. Research Methodology

12.6. Abbreviations

Kao Corporation

Shiseido Company

Lion Corporation

Mandom Corporation

Milbon Co., Ltd.

Dabur India Ltd

Godrej Consumer Products Limited

Marico Limited

CavinKare Pvt. Ltd

Mamaearth