The baby bottle market is expected to grow from USD 2.913 billion in 2025 to USD 3.856 billion in 2030, at a CAGR of 5.77%.
In order to feed infants or toddlers water or even infant formula, baby bottles are extensively used for it. At present, there has been a rise in awareness about baby care products, which is regarded as a complementary factor. There is an increase in the working women population, resulting in their tight schedules. This is resulting in a growing preference for ready-to-drink baby food products such as instant milk formula, giving rise to the demand for this market.
Various companies are employing extensive distribution strategies to push baby care products in bulk quantities through multiple channels, including supermarkets, shopping malls, retail outlets, and online. Moreover, companies in the baby bottle category are getting involved in mergers and acquisitions so as to expand their business portfolio. For instance, in February 2020, Ljubljana, which is regarded as Slovenia’s largest private equity fund, started the acquisition and merger with all leading baby and childcare shops in order to create a major position in the baby and childcare segment.
The increased preference of women for baby bottle drinks has grown in recent times owing to the nutritional supplement given to the baby. With the increase in births worldwide, the market for baby bottles will experience high demand. Thus, with the growing infant population, many companies are innovating their technology and research to come up with various new designs and benefits of baby bottles for the baby care segment.
The new designs and availability of baby bottles in different shapes and sizes will further create a high demand for baby bottles. For instance, a start-up called Little-On in September 2019 came up with a new design of baby bottles that was aimed at bringing all sorts of joy by allowing technological advancements to take care of baby worries. Companies are also engaging in extensive branding and marketing activities, which could attract individuals to purchase baby bottles.
The North American region is expected to witness unprecedented sales in the baby food category, which is said to drive the demand for baby bottles. As the baby food category is growing tremendously, this factor can affect the sales of baby bottles in Canada. According to a COSME Programme of the European Union, the baby food category out of the functional food product sales in Canada witnessed an increase of 214% in 2019 in comparison to the average taken from the years 2015 to 2017.
The United States has witnessed an increased consumption of breastfeeding milk for children, which requires big feeding bottles of different sizes, which is further expected to drive the market growth. In the United States, a multidisciplinary digital publishing institute issued a report that stated approximately 75% of infants start breastfeeding from birth, and after three months, they shift to bottles. This factor is further said to drive the baby bottle market growth in the North American region.
Baby Bottle Market Segmentation: