Baby Bottle Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Material (Plastic, Glass, Stainless Steel, Others), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2023 To 2028

  • Published : Jun 2024
  • Report Code : KSI061614247
  • Pages : 148

The baby bottle market is projected to grow at a CAGR of 5.97% to reach US$3,381.848 million by 2028, from US$2,253.190 million in 2021.

In order to feed infants or toddlers water or even infant formula, baby bottles are extensively used for it. At present, there has been a rise in awareness about baby care products which is regarded as a complementing factor. There is an increase in the working women population resulting in their tight schedule. This is resulting in a growing preference for ready-to-drink baby food products such as instant milk formula, giving rise to the demand for this market.

Various companies are employing extensive distribution strategies to push baby care products in bulk quantities through multiple channels, including supermarkets, shopping malls, retail outlets, and online. Moreover, companies in the baby bottled category are getting involved in mergers and acquisitions so as to expand their business portfolio.  For instance, in February 2020, Ljubljana, which is regarded as Slovenia’s largest private equity fund, started the acquisition and merger with all leading baby and childcare shops in order to create a major position in the baby and childcare segment.

Baby Bottle Market Driver

  • Growing preference among the female population for bottled products.

The increased preference of women for baby bottle drinks has grown in recent times owing to the nutritional supplement given to the baby. With the increase in births worldwide, the market for baby bottles will experience high demand. Thus, with the growing infant population, many companies are innovating their technology and research to come up with various new designs and benefits of baby bottles for the baby care segment.

The new designs and availability of baby bottles in different shapes and sizes will further create a high demand for baby bottles. For instance, a start-up called Little-On in September 2019 came up with a new design of baby bottles that was aimed at bringing all sorts of joy by allowing technological advancements to take care of baby worries. Companies are also engaging in extensive branding and marketing activities, which could attract individuals to purchase baby bottles.

Baby Bottle Market – Geographical Outlook

  • North America is anticipated to witness significant growth in the forecast period.

The North American region is expected to witness unprecedented sales in the baby food category, which is said to drive the demand for baby bottles. As the baby food category is growing tremendously, this factor can affect the sales of baby bottles in Canada. According to a COSME Programme of the European Union, the baby food category out of the functional food product sales in Canada witnessed an increase of 214% in 2019 in comparison to the average taken from the years 2015 to 2017.

The United States has witnessed an increased consumption of breastfeeding milk for children, which requires big feeding bottles of different sizes, which is further expected to drive the market growth. In the United States, a multidisciplinary digital publishing institute issued a report that stated approximately 75% of infants start breastfeeding from birth, and after three months, they shift to bottles. This factor is further said to drive the baby bottle market growth in the North American region.

Baby Bottle Market Key Developments:

  • In January 2020, Edison Nation Incorporation led the expansion of its business of Korean baby care brands in the USA by exclusively partnering with Amazon. This brand of baby care products includes baby bottles, diapers, eco-storage bags, wipes, and a line of cleaning products.
  • In October 2019, Silicone Plastics Incorporation entered into an acquisition with Berkshire Innovation Center with USD 13.8 million, with the motive of providing customers help with the mold for the baby bottle through extensive research and development.

The Baby Bottle Market is segmented and analyzed as follows:

  • By Material
    • Plastic
    • Glass
    • Stainless Steel
    • Others
  • By Distribution Channel
    • Offline
    • Online
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • France
      • United Kingdom
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Taiwan
      • Thailand
      • Indonesia
      • Others

Frequently Asked Questions (FAQs)

The baby bottle market is projected to reach a total market size of US$3,381.848 million in 2028.
The global baby bottle market is projected to grow at a CAGR of 5.97% during the forecast period.
Baby Bottle Market was valued at US$2,253.190 million in 2021.
North America is expected to hold a significant share of the baby bottle market.
The increased preference of women for baby bottle drinks is growing in recent times owing to the nutritional supplement given to the baby.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline



2.1. Research Data

2.2. Sources

2.3. Research Design



3.1. Research Highlights



4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis



5.1. Introduction

5.2. Plastic

5.3. Glass

5.4. Stainless Steel

5.5. Others



6.1. Introduction

6.2. Offline

6.3. Online 



7.1. Introduction

7.2. North America

7.2.1. USA

7.2.2. Canada

7.2.3. Mexico

7.3. South America

7.3.1. Brazil

7.3.2. Argentina

7.3.3. Others

7.4. Europe

7.4.1. Germany

7.4.2. France

7.4.3. United Kingdom

7.4.4. Spain

7.4.5. Others

7.5. Middle East and Africa

7.5.1. Saudi Arabia

7.5.2. UAE

7.5.3. Others

7.6. Asia Pacific

7.6.1. China

7.6.2. Japan

7.6.3. South Korea

7.6.4. India

7.6.5. Taiwan

7.6.6. Thailand

7.6.7. Indonesia

7.6.8. Others



8.1. Major Players and Strategy Analysis

8.2. Emerging Players and Market Lucrativeness

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Vendor Competitiveness Matrix



9.1. Pigeon Corporation

9.2. Medela, AG

9.3. Koninklijke Phillips N.V.

9.4. Handi-Craft Company

9.5. Artsana S.p.A.

9.6. Comotomo, Inc.

9.7. Nanobébé US LTD

9.8. Mayborn Group Limited

9.9. Alpha Baby Care Co., Ltd.

9.10. Chemco Group

Pigeon Corporation

Medela, AG

Koninklijke Phillips N.V.

Handi-Craft Company

Artsana S.p.A.

Comotomo, Inc.

Nanobébé US LTD

Mayborn Group Limited

Alpha Baby Care Co., Ltd.

Chemco Group