The Canada baby food market is anticipated to expand at a high CAGR between 2025 to 2030.
The popularity of organic baby food has been increasing over the years, as parents are now more aware and concerned about the chemical consumption along with foods, and hence the organic baby food is seeing a surge which is anticipated to propel the growth of the baby food market in Canada during the forecast period. Also, the growing number of mothers in the labor force is leaving them with less time for their babies, due to which there is a surge in milk-based baby foods, which is projected to accelerate the Canadian baby food market during the assessment period.
Furthermore, the government of Canada is providing support by spreading awareness among the parents regarding infant nutrition which is expected to augment the market growth of baby food in the country during the forecast period. This coupled with the rising preference towards processed baby food like dried and packed baby food is further expected to augment the market growth during the forecast period.
The recent outbreak of the novel coronavirus disease had a positive impact on the Canada baby food market. The pandemic prompted the parents to stockpile the baby foods and the bulk purchases led to a surge in the baby food market in Canada. However, the normal buying trend continued after the lockdown period and the market is anticipated to continue at its normal pace from 2021 onwards.
Government recommendations lead to rising awareness among consumers.
Health Canada recommends certain vitamins and minerals to be given to infants for fulfill their nutritional needs. 400 IU of liquid vitamin D is recommended for all breastfed, healthy-term babies by Health Canada, and the requirement is generally fulfilled through infant formula. The government of Manitoba province in Canada recommends starting giving iron-rich foods to babies once the baby gets six months old. It recommends feeding the child with iron-fortified baby cereals to fulfill the baby's iron needs, along with other foods. These recommendations from the government and various other campaigns are leading to increased awareness among the parents regarding appropriate nutrition for their babies and hence is anticipated to propel the growth of baby food market growth in Canada during the forecast period.
A growing number of females in the labor force.
According to Catalyst, the proportion of females aged 15 years and older in the labor force in Canada was 37.6% in 1976 which has increased by 25% since then, and consequently, females made up 47.4% of the working population in the country in 2019. This rising trend is leaving the mothers in the workforce with less time for their children, which is prompting the demand for baby food for convenience, which is anticipated to propel the growth of the baby food market in Canada during the forecast period. Also, as of December 2019, nearly 17.9% of the executive officers in S&P/TSX Composite Index companies in Canada were women. 27.6% of S&P/TSX board seats were held by women in the country as of December 2019. The increasing proportion of women in leadership positions with high responsibilities is further expected to augment the growth.
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