Carob Market Size, Share, Opportunities, And Trends By Application (Food and Beverages, Animal feeds, Supplements and Pharmaceuticals, Cosmetics), By Procedure (Organic, Conventional), By End-User (Individuals, Industry), And By Geography - Forecasts From 2024 To 2029

The Carob Market is projected to show steady growth during the forecast period.

Carob Market Highlights:

• Increasing health awareness is driving demand for carob as a chocolate alternative.
• Europe is leading the carob market with high bakery and dairy consumption.
• Expanding versatile applications are boosting carob use in food and cosmetics.
• Innovating clean-label products is enhancing carob’s appeal in health-conscious markets.

Carob Market Trends:

The carob market is experiencing steady growth, driven by the rising popularity of carob, derived from the Ceratonia siliqua tree, a member of the Fabaceae family. This evergreen tree, native to the Mediterranean and Middle East, is valued for its edible pods and ornamental appeal, making it a staple in gardens, landscapes, and health food industries. Carob products, such as carob bars, are increasingly sought after as healthy alternatives to chocolate, appealing to health-conscious consumers.

The market is segmented by production methods into organic carob and conventional carob, reflecting consumer demand for sustainable and natural products. Organic carob is gaining traction due to health trends and environmental awareness. By end-user, the market divides into individual consumers and industrial applications, including food and beverage, pharmaceuticals, and cosmetics, where carob powder and carob syrup are used for their nutritional benefits and natural sweetness.

The health food sector drives growth, with carob valued for its low-fat, caffeine-free, and gluten-free properties. Asia-Pacific and Europe are key markets, fueled by urbanization, rising disposable incomes, and demand for plant-based foods. Technological advancements in carob processing enhance product quality, while sustainability initiatives promote eco-friendly cultivation. The carob market is poised for expansion, supported by healthy eating trends, natural ingredients, and versatile food applications.

Carob Market Drivers:

• Rising awareness about health benefits

The increasing awareness of health benefits has become a driving force. Carob stands out naturally for its sweetness, eliminating the need for additional sweeteners, unlike cacao, which is naturally bitter and requires sweeteners. Furthermore, carob lacks caffeine and theobromine, stimulants present in chocolate, adding to its appeal.

Health-conscious individuals find carob powder enticing due to its high fiber content, zero fat, and low cholesterol levels. A noteworthy mention is its sodium-free nature, making it an ideal choice for those adhering to a low-sodium diet. Marketed as a caffeine-free substitute, carob is also recognized as a pet-friendly alternative to chocolate. Sattvic Foods offers Carob Powder in various sizes, with the added convenience of a free sample for a single serving (3-10 g) trial. These factors are poised to drive market growth significantly, given the myriad health benefits associated with carob consumption.

• Versatile uses of Carob

Carob finds versatile applications as a cocoa alternative, extending its influence into various domains. For instance, in cosmetics like Navita's organic touch shampoo, carob 250ml priced at 24.90 EUR, carob independently imparts its distinctive flavor. Originating from the Arabic term "Kharoub" and native to the Mediterranean, carob extends its utility to beverages like the Nuba carob drink, which is a naturally sweet and refreshing drink.

Moreover, Chirositol®, specifically d-chiro inositol derived from carob, is extracted without solvents from carob pods. The recommended daily dosage ranges from 200-500 mg per day, showcasing the versatility of carob in nutritional supplements.

These diverse applications underscore carob's appeal as a sought-after ingredient, valued for its multipurpose utility and ability to cater to different market segments.

Carob Market Restraints:

• Price fluctuations of Carob

The global supply shortage of carob powder is limiting its integration into various food products. Furthermore, the availability of alternatives like cocoa beans and powder adds to the strain on the carob market, leading to a decline in demand.

The availability of substitutes amplifies the impact on the carob market, affecting its overall market dynamics and positioning.

Carob Market Geographical Outlook:

• Europe is anticipated to hold a significant share of the Carob market

Europe is expected to hold a notable position in the Carob market, driven by various factors. The consumption of bakery and confectionery products, coupled with a noteworthy demand for dairy items, significantly influences the European market for carob products.

Additionally, the incorporation of carob in pet food and other animal feed applications, as well as its use as a chocolate substitute, the average per capita consumption in Europe is approximated at 5.0 kilograms, has become a contributing factor to the overall carob market growth in Europe.

Carob Market Developments:

• June 2023- The food tech start-up CarobWay introduced its clean-label sweetener with a low glycemic index. The company demonstrated the innovative sweetener through prototypes of gummies and energy bars, both derived from whole carob fruit. It could be seamlessly incorporated into a wide range of food and beverage applications. Notably, the products were plant-based and non-GMO.
• October 2023- WNWN, a recently launched startup, aims to provide a chocolate alternative. The company introduced three new bars devoid of dairy, palm oil, and caffeine, utilizing barley and carob to recreate the flavor typically associated with chocolate. This innovative approach not only offers consumers an alternative treat but also presents a sustainable food supply option as a replacement for traditional chocolate made from cocoa.

Carob Market Company Products

• Kessler Carob Pet Food- This 100% natural pet food is a product suitable for a variety of animals, including horses, birds, dogs, and rodents. Additionally, carob has demonstrated the ability to inhibit tumor formation in various types of cancer. The product is available in brown, with each piece measuring approximately 10mm, and comes in a convenient 20kg packaging bag.
• Vehgro Locust Bean Gum Organic- Carob Bean Gum is a powder ranging from white to yellowish-white, with minimal to no odor, derived from grinding the germinating seeds of the carob tree (Ceratonia siliqua). Primarily utilized as a thickening agent in the food industry, organic certification ensures product authenticity.
• Honest to Goodness Organic Carob Powder - Honest to Goodness offers an Organic Carob Powder that is naturally caffeine-free, featuring a distinctive sweet yet earthy malt taste. Sourced and crafted in Australia, the powder is derived from selectively chosen carob trees, focusing on their thick, luscious pods rather than the seeds. It can be seamlessly substituted for cocoa or cacao in a 1:1 ratio, making it a versatile option to impart a carob-inspired twist to cakes, biscuits, and desserts.

Carob Market Segmentation:

• By Application
  • Food and Beverages
  • Animal feeds
  • Supplements and Pharmaceuticals
  • Cosmetics
• By Procedure
  • Organic
  • Conventional
• By End-User
  • Individuals
  • Industry
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others

1.  INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY  

2.1. Research Data

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Research Highlights

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. CAROB MARKET BY APPLICATION

5.1. Introduction

5.2. Food and Beverages

5.3. Animal feeds

5.4. Supplements and Pharmaceuticals

5.5. Cosmetics

6. CAROB MARKET BY PROCEDURE

6.1. Introduction

6.2. Organic

6.3. Conventional

7. CAROB MARKET BY END-USER

7.1. Introduction

7.2. Individuals

7.3. Industry

8. CAROB MARKET BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. United States

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. United Kingdom

8.4.2. Germany

8.4.3. France

8.4.4. Spain

8.4.5. Others

8.5. The Middle East and Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Israel

8.5.4. Others

8.6. Asia Pacific

8.6.1. Japan

8.6.2. China

8.6.3. India

8.6.4. South Korea

8.6.5. Indonesia

8.6.6. Thailand

8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

10. COMPANY PROFILES 

10.1. Kessler

10.2. The Full Pantry

10.3. Nature's soul private limited

10.4. Vehgro.

10.5. Bulk Naturals

10.6. Bulk-Priced Food Shoppe.

10.7. Olive Nation

10.8. allbulkfoods p.o

10.9. Honest to Goodness

10.10. Ashery Country Store

Kessler

The Full Pantry

Nature's soul private limited

Vehgro.

Bulk Naturals

Bulk-Priced Food Shoppe.

Olive Nation

allbulkfoods p.o

Honest to Goodness

Ashery Country Store