Kids Food And Beverage Market Size, Share, Opportunities, And Trends By Product Type (Bakery Products, Dairy Products, Cereals And Grains, Snacks, Fruits And Vegetables, Beverages, Others), By Age Group (2-3 Years, 4-8 Years, 9-13 Years, 14-18 Years), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2025 To 2030

Kids' Food and Beverage Market Size:

The kids' food and beverages market is estimated to attain a market size of US$185.391 billion by 2030, growing at a 5.68% CAGR from a valuation of US$140.646 billion in 2025.

Kids' Food and Beverage Market Highlights:

• Organic, plant-based kids’ food options grow to meet health-conscious parental demand.
• Sugar reduction drives innovation in kids’ beverages, focusing on functional wellness.
• Allergen-free products gain traction, catering to dietary needs in the kids’ market.
• E-commerce boosts kids’ food sales, with the demand for customizable, healthy treats increasing.

Kids' Food and Beverage Market Introduction:

The kids' food and beverage market is growing quickly, mainly because parents are more aware of child nutrition and health. They are paying closer attention to the nutritional value of the products they give their children. This shift has increased demand for organic, low-sugar, fortified, and clean-label food and drink options. With rising rates of childhood obesity, diabetes, and food allergies, consumers want products that do not contain artificial additives, allergens, or excessive sugars. Therefore, manufacturers are recalibrating their offerings and launching new products that meet this health-conscious demand.

Factors such as accessibility of products, innovative company advertising, significant marketing expenditures, and branding are anticipated to drive the kids' food and beverage market growth over the forecast period. Furthermore, increased internet penetration has fueled the market's expansion. Online retailers make it simple for shoppers to choose from a variety of domestic and international products. Since the pandemic, online distribution has grown considerably. For instance, Lindt & Sprüngli, the world's top producer of premium chocolate, was able to dramatically raise sales across all markets and distribution channels in 2021. The continued high demand for goods for domestic use and a rebound in goods for gift-giving occasions were significant growth drivers. Additionally, it was revealed that the online business is continuing its trend of double-digit growth. Sales for the group rose to CHF 4.59 billion, representing a tremendous increase in Swiss francs of 14.2 percent (13.3 percent organic).

Another key factor in this growth is rapid innovation in product formulation and packaging designed for kids. For instance, in October 2024, Silk launched the brand's first-ever plant-based beverage, Silk Kids, an oat milk-based blend specifically designed for children over five years of age. According to the company, Silk Kids was developed with pediatricians to deliver enhanced nutritional benefits to support growing kids' flavors that kids love.  In addition to this, in October 2024, Brainiac Foods, a top company in brain health and wellness, announced the launch of its new Neuro+ line. It was made available at Target stores across the country. Neuro+ provides the best brain nutrition in the baby food category with the addition of Milk Fat Globule Membrane (MFGM). This nutrient is found in breast milk and has been shown to support a baby's brain development and immune system.

Companies are further using fun shapes, cartoon branding, interactive packaging, and convenient formats like ready-to-drink pouches and single-serve snacks to appeal to children. These strategies not only match kids' tastes but also fit busy parental lifestyles by providing convenience and portability. Also, using popular characters from media franchises builds brand loyalty among younger consumers, leading to repeat purchases and further market growth.

Moreover, as per the data by the World Bank Group, India had 16 births per 1,000 people in 2023, China had 6 births per 1,000 people in 2023, and Australia had 11 births per 1,000 people. The higher birth rate in India indicates a rapidly expanding child population, creating a large and growing consumer base for kids-focused food and beverage products, particularly in affordable and mass-market segments.

Moreover, the rise of e-commerce and digital marketing is increasing the reach and accessibility of kids' food and beverage products. India’s e-commerce industry, for instance, valued at Rs. 10,82,875 crore (US$125 billion) in FY24, is projected to grow to Rs. 29,88,735 crore (US$345 billion) by FY30, reflecting a compound annual growth rate (CAGR) of 15%.

In this regard, brands are increasingly using social media and influencer marketing to connect with both parents and children. Online grocery sites and direct-to-consumer sales make it easier for parents to find a variety of specialized products, including gluten-free and plant-based options. Moreover, the expansion of kids’ food ranges in emerging economies, supported by rising disposable incomes and urbanization, is fueling the global market's growth.

Kids' Food and Beverage Market Drivers:

• Increasing smartphone penetration among kids.

The kids’ food and beverage market is expected to surge in the coming years due to the rising penetration of smartphones among kids, which is anticipated to increase spending on e-commerce for foods and beverages. Also, the market is projected to grow owing to the nutritional aspect considerations by various players and start-ups.

The increasing smartphone penetration among kids is projected to see a surge in online purchases of kids' foods and beverages through various distributors/manufacturers with an online presence. Also, new and innovative product launches for the kids' food and beverages segment are anticipated to push the market growth further. For instance, Veeba Foods, in September 2021, launched Provee, a jaggery and plant-based drink for kids. The drink is available in variants like malt-based choco and Ragi Badam. Additionally, Gerber, in April 2022, launched a carbon-neutral plant-based food range for toddlers. Starryside Co. launched its first product, Star Water for Kids in February 2022. The product is available in flavors like Rockin Root Beer, Beachy Peachy Strawberry, and Magical Mango Pineapple.

• Bakery products are gaining popularity.

Bakery products are prepared with grain-based flour, water, and leavening agents, and they are considered fast-moving consumer goods (FMCG) and are consumed by kids daily. These products are easy to digest and hence highly preferred by parents for their kids. Moreover, a significant rise in the number of online baking websites and a growing number of manufacturing companies have accelerated the innovations in the bakery product category and are expected to drive the segment’s growth during the forecast period. Biscuits are one of the most popular bakery products that are consumed by kids every day. They are a rich source of essential nutrients, including fibers, carbohydrates, and fats, due to which their demand has been rising globally. Manufacturers across the globe are launching innovative biscuit products such as low-calorie, oat-based, sugar-free, and high-fiber biscuits in attractive packaging to attract kids and other consumers as well.

Additionally, rising demand for frozen bakery products such as cakes, ready-to-eat muffins, pastries, and croissants amongst the young population is anticipated to propel the overall market growth during the forecast period. Furthermore, recent launches, mergers, and acquisitions by key players will further drive the segment’s growth. For instance, in Apr 2022, Kraft Heinz Company announced the complete acquisition of Companhia Hemmer Indústria e Comércio, also known as ‘Hemmer’, a food company which is located in Santa Catarina, Brazil. With this acquisition, both companies plan to work on their business development model.

Moreover, Ferrero, the Italian confectionery giant has launched the new Kinder-branded plumcakes made with Greek yogurt. The company is trying to experiment with a new format in the sweet bakery sector. Also, Organix launched a lower-sugar baby-weaning biscuit, called Little Ruskits. These biscuits are designed to introduce a baby to solid foods in their mashable form. They are made without adding any artificial colors or flavors and are organic and vegetarian. King's Pastry, on the other hand, has announced the launch of Château Bakery, which will feature premium, internationally inspired layered bar cakes. The new launch is a part of the company’s growth strategy to expand its distribution throughout the U.S.

• Increasing demand for healthier options

One of the key factors shaping the kids’ food and beverage market is the increasing demand for healthier foods. As parents are becoming more concerned about rising childhood obesity and the health risks associated with processed and sugary foods. This trend is marking a notable change in market demand, favoring nutritious, chemical-free options with kid-friendly packaging. As a result, food and beverage producers are increasingly focusing on plant-based ingredients, additive-free formulations, and eco-friendly packaging to align with consumer expectations, giving a boost to the market demand. This transition is not only shaping new product development but also transforming the overall market landscape toward health-conscious and eco-friendly offerings.

In addition, this shift in demand for healthier foods is driven by health campaigns, pediatric recommendations, and media influence highlighting the long-term impact of early nutrition. Organizations like Healthy Eating Research (HER) provide evidence-based guidance and fund research aimed at promoting policies and environments that support nutritious diets for children.

Consumer understanding of what constitutes healthy eating is becoming more sophisticated across generations, especially among younger adults and parents. According to the International Food Information Council (IFIC), awareness of the term “ultraprocessed foods” is highest among Millennials (42%), followed by Gen X (30%) and Baby Boomers (21%)—and together, as primary parents and caregivers, these generations are driving demand for healthier, clean-label kids' food and beverage products. As the demand for healthier foods and beverages is growing, it is leading parents to seek products with low sugar, no artificial additives, and added nutritional benefits like vitamins, probiotics, or plant-based ingredients.

Kids Food and Beverage Market Challenges:

Food and beverages manufactured by the companies contain high proportions of sugar, salt, saturated fat, and calories. Its high consumption is directly linked to harmful side effects and diseases in kids. Kids who consume fast foods have a higher intake of fat, saturated fat, energy, sodium, and carbonated soft drinks, and a lower intake of milk, fruits, vegetables, and vitamins A and C than those who do not eat fast food. This is directly linked to the high prevalence of obesity, impaired glucose tolerance, hypertension, dyslipidemia, and a high risk of heart disease. Childhood obesity is associated with premature death and disability in adulthood, along with the increased risk of fractures, insulin resistance, and psychological effects.

Kids' Food and Beverage Market Geographical Outlook:

• North America, particularly the US, is expected to gain a large market share

In North America, the kids' food and beverage industry is growing rapidly due to several factors. Parents' growing interest in health and wellness trends is one of the main factors fueling this need for healthy, well-balanced solutions for kids. Customers are searching for products with reduced sugar content, natural ingredients, and additional nutritional benefits to support the overall wellness of their children. There is a clear market trend in consumer preferences for healthier products, which points to a broader societal movement to promote healthy living from an early age. Additionally, developing innovative products with kid-friendly flavors and packaging alternatives is crucial to capturing the interest and taste preferences of younger consumers.

The increasing demand for healthier foods and beverages for children, which is driven by parents’ prioritization of nutrition and stronger regulatory support, is a key factor propelling the growth of the kids' food and beverage market. In addition, rapid product innovation, including clean-label offerings, functional ingredients, and allergen-friendly options, is reshaping consumer expectations.

Furthermore, the rise of e-commerce and the growing influence of social media are significantly boosting market expansion. Consumers’ willingness to pay premium prices for high-quality, health-forward products is not only accelerating sales but also making a fundamental shift in the market dynamics as it is driving the market towards more personalized, transparent, and value-driven offerings.

In recent years, U.S. sales of certified organic products accelerated in 2024 with an annual growth rate of 5.2%. It reached a new high of $71.6 billion in 2024 from $70 billion in 2023 and $69.7 billion in 2022, as per the 2025 Organic Market Report by the Organic Trade Association (OTA). This strong momentum is also driving increased demand for organic options within the kids’ food and beverage segment. This also gets highlighted in the report, which states that Baby food and formula is the second-largest organic grocery segment at $1.6 billion in sales and experienced a 3.8% sales increase in 2024.

The expansion of e-commerce in the USA is also significantly driving growth in the U.S. kids' food and beverage market as it enhances accessibility, convenience, and product variety for parents. It also enables parents to easily compare nutritional information and select products aligned with health goals, such as low-sugar or organic options. For instance, according to the Census Bureau of the Department of Commerce, in Q1 2025, the adjusted e-commerce sales reached US$300.2 billion and accounted for nearly 16.2% of the total retail sales of $283.038.

Kids Food and Beverage Market Key Developments:

• Acquisition: PepsiCo announced the completion of the acquisition of Poppi for USD 1.65 billion.
• Poppi Prebiotic Soda: A sparkling low-sugar soda infused with prebiotics, apple cider vinegar, and juice, Poppi is reported to have under 5g of sugar. Poppi also supports gut health, and PepsiCo's recent acquisition of Poppi represents a clear focus on healthier drink options for children.
• In October 2024, Silk launched the brand's first-ever plant-based beverage, Silk Kids, an oat milk-based blend specifically designed for children over five years of age. According to the company, Silk Kids was developed with pediatricians to deliver enhanced nutritional benefits to support growing kids' flavors that kids love.

Kids Food And Beverage Market Scope:

Report Metric	Details
Kids Food And Beverage Market Size in 2022	US$113.799 billion
Kids Food And Beverage Market Size in 2030	US$185.391 billion
Growth Rate	CAGR of 5.68%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Product Type Age Group Distribution Channel Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in Kids Food And Beverage Market	Nestle S.A. Pepsico. Inc. The Kellogg Company General Mills Inc. The Kraft Heinz Company
Customization Scope	Free report customization with purchase

 

The Kid's food and beverage market is segmented and analyzed as follows:

• By Product Type
  • Bakery Products
  • Dairy Products
  • Cereals and Grains
  • Snacks
  • Fruits and vegetables
  • Beverages
  • Others
• By Age Group
  • 2-3 years
  • 4-8 years
  • 9-13 years
  • 14-18 years
• By Distribution Channel
  • Online
  • Offline
• By Geography
  • North America
    • USA
    • Canada
    • México
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • U.K.
    • Germany
    • France
    • Others
  • Middle East and Africa
    •  UAE
    • South Africa
    • Israel
    • Saudi Arabia
    • Others
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • Taiwan
    • South Korea
    • Others

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations

3.7. Strategic Recommendations

4. Kids’ Food and Beverage Market By Product Type

4.1. Introduction

4.2. Bakery Products

4.3. Dairy Products

4.4. Cereals and Grains

4.5. Snacks

4.6. Fruits and vegetables

4.7. Beverages

4.8. Others

5. Kids’ Food and Beverage Market By Age Group

5.1. Introduction

5.2. 2-3 years

5.3. 4-8 years

5.4. 9-13 years

5.5. 14-18 years

6. Kids’ Food and Beverage Market By Distribution Channel

6.1. Introduction

6.2. Online

6.3. Offline

7. Kids’ Food and Beverage Market By Geography

7.1. Introduction

7.2. North America

7.2.1. USA

7.2.2. Canada

7.2.3. Mexico

7.3. South America

7.3.1. Brazil

7.3.2. Argentina

7.3.3. Others

7.4. Europe

7.4.1. Germany

7.4.2. United Kingdom

7.4.3. France

7.4.4. Spain

7.4.5. Italy

7.4.6. Others

7.5. Middle East and Africa

7.5.1. Saudi Arabia

7.5.2. UAE

7.5.3. Others

7.6. Asia Pacific

7.6.1. China

7.6.2. Japan

7.6.3. India

7.6.4. South Korea

7.6.5. Taiwan

7.6.6. Thailand

7.6.7. Indonesia

7.6.8. Others

8. Competitive Environment and Analysis

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. Company Profiles

9.1. Nestle S.A.

9.2. Pepsico. Inc.

9.3. The Kellogg Company

9.4. General Mills Inc.

9.5. The Kraft Heinz Company

9.6. Britvic Plc

9.7. Lifeway Foods, Inc.

9.8. Britannia Industries Limited

9.9. The Coca-Cola Company

9.10. Unilever Plc

 

9.11. The Hershey Company

Nestle S.A.

Pepsico. Inc.

The Kellogg Company

General Mills Inc.

The Kraft Heinz Company

Britvic Plc

Lifeway Foods, Inc.

Britanni A Industries Limited

The Coca-Cola Company

Unilever Plc

The Hershey Company