Global A2 Milk Market Size, Share, Opportunities, And Trends By Packaging (Glass Bottles, Plastic Bottles And Pouches, Carton Packaging, Cans ), By Application (Infant Formula, Dairy Products, Bakery & Confectionery, Milk & Milk Based Beverages), And By Geography - Forecasts From 2023 To 2028

A2 milk is a kind of cow's milk that mostly contains the A2 form of beta-casein proteins rather than the A1 form. Milk from conventional dairy cows includes both A1 and A2 casein. Yet recently, A2 casein-only cows that have been specifically bred have become popular. A2 beta-casein protein, which is found in A2 Milk, quickly digests into amino acids, enhancing the general health of the consumer and raising the nutritional value of cow's milk. It is also a wonderful source of minerals including calcium, phosphorus and potassium which are important for healthy bones and teeth, stronger muscles, controlling blood pressure, and maintaining overall nutrition and health of the body.

Factors influencing the growth of this market include the rise in the number of health-conscious people and the gastrointestinal problems customers experience while drinking regular milk. Customers who struggle with milk digestion and bloating choose A2 milk since it is easy to digest. Various studies have also shown that drinking A2 milk causes lower lactose intolerance symptoms. As a result, rising cases of lactose intolerance are also anticipated to spur the growth of the global market during the forecast period.

However, the lack of knowledge about A2 milk especially in developing economies, potential risks along with the high cost as compared to regular is restricting the growth of the global market for A2 milk during the projection period.

Health benefits associated with the consumption of A2 milk are anticipated to promote growth for the global A2 milk market during the projection period.

The popularity of A2 milk is rising rapidly as it comes with a long list of health benefits. A2 milk is loaded with protein, which is needed for everything from skin to blood to muscle tissue. Moreover, it has a sizable amount of omega-3 fatty acids as the intake of these polyunsaturated fats has been associated with decreased triglyceride levels, which lowers the risk of heart disease or stroke. A2 milk has an abundance of calcium and Vitamin D as compared to regular A1 milk. A2 milk can also keep your blood pressure as well as your immunity system healthy. Therefore rising awareness of health benefits is pushing consumers to opt for a glass of A2 milk which is supporting the growth of the market.

Due to the rising prevalence of chronic and autoimmune disorders such as hypertension, and cardiovascular diseases, consumers are becoming more aware and shifting their preferences towards healthier food choices. Since A2 milk is a fantastic source of minerals and vitamins like calcium, phosphorus, vitamin D, vitamin A and potassium, which are essential for strong muscles, good bones and teeth, healthy eyesight, blood pressure regulation, and sustaining general nutrition and bodily health, therefore, the demand for A2 is anticipated to grow even further.

Asia Pacific is expected to hold a significant industry share of the global market for A2 milk during the projection period.

Asia Pacific region is anticipated to hold a significant amount of market share in the global A2 milk market. Countries like India, Australia & New Zealand, and China are making a favourable impact on market revenue. Among people of all ages, milk is regarded as the finest health commodity, which helps to drive this industry. Also, a lot of milk was produced because of the variety of types of cows and buffalo that were easily accessible. The market will develop as health concerns emerge as a result of changing lifestyles and as people become more aware of the negative effects of A1 proteins in this area. The majority of the A-2 milk-producing businesses in this area focus on research & development projects based on A2 milk, which is anticipated to drive the market's expansion. The presence of key market players such as Fonterra, A2 Milk Company, Gujarat Cooperative Milk Marketing Federation Ltd and Provilac Dairy Farms are also contributing to the growth of the market in this region. Prime markets in the Asia Pacific region include India, China, Japan, Taiwan, Indonesia, Australia and Thailand.

Market Developments

• In August 2022, For its consumers in Hyderabad, Sid's Farm, a high-end D2C dairy company situated in Telangana, introduced A2 Desi Cow Milk. The firm opened pre-booking since there was such a strong demand from customers for A2 milk. During the first six hours of opening pre-booking, it had an overwhelming reaction, with over 400 clients pre-booking for more than 350 litres. With their newest product addition, Sid's Farm has maintained a competitive pricing of Rs 75 per package of 500 ml.
• In July 2021, a premium half-and-half prepared with all-natural a2 Milk® and cream has just been released by The a2 Milk CompanyTM. This product outperforms its competitors in terms of flavour, protein content, and digestibility. This is due to the fact that the new a2 Milk Half and Half, like all of the company's products, is manufactured from cows that exclusively generate the A2 protein naturally, as opposed to the mix of A1 and A2 proteins found in other dairy products.
• In August 2022, the top A2 Cow Milk brand in India, SwadeshiVIP, introduces A2 Shishu Milk for young children. A2 Shishu milk based on the "Shishu Good Health Formula" has been introduced by SwadeshiVIP.

Global A2 Milk Market Scope:

Segmentation:

• By  Packaging
  • Glass Bottles
  • Plastic Bottles and Pouches
  • Carton Packaging
  • Cans
• By  Application
  • Infant Formula
  • Dairy Products
  • Bakery & Confectionery
  • Milk & Milk Based Beverages
• By Geography
  • North America
    • USA
    • Canada
    • Others
  • South America
    • Brazil
    • Others
  • Europe
    • Germany
    • UK
    • France
    • Others
  • Middle East and Africa
    • Israel
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Taiwan
    • Thailand
    • Indonesia
    • Others