India Health Food Drink Market Size, Share, Opportunities, And Trends By Type (Regular, Premium), By End-user (Kids, Adult), By Distribution Channel (Online, Offline (Supermarket, Pharmacies, Others)), And By State - Forecasts From 2023 To 2028

The Indian health food drink market is anticipated to show steady growth during the forecast period.

Health food drinks are specially crafted beverages designed to offer a diverse range of health benefits. These health-focused beverages provide a convenient and nutritious way to meet dietary needs. It's crucial, however, to opt for options that are not only rich in nutrients but also low in sugar and calories.

In India, the surge in packaged health food is attributed to evolving lifestyles and the expanding middle class. Traditional beverages like "yogurt-based drinks" are transitioning into mainstream packaged options. The advent of e-commerce platforms has significantly contributed to the accessibility of these health-centric products, allowing consumers to conveniently purchase them online. Moreover, the impact of social media in raising awareness about the significance of healthy food drinks has played a pivotal role in driving their popularity. As a result, individuals are increasingly recognizing the importance of making informed choices when it comes to their dietary preferences, promoting a broader adoption of healthier beverage options.

Market Drivers

• Changing lifestyle due to rapid urbanization

India is in the accelerated urbanization phase, and this shift is expected to bring about significant lifestyle changes and an increased demand for consumer goods in the upcoming decades. According to data from the Ministry of Health and Family Welfare in 2019, urban growth is projected to account for 73% of the overall population increase between 2011 and 2036. As of 2018, the urban population in India stood at 460.78 million, representing 31.1% of the total population. Urbanization plays a central role in India's development, influencing lifestyles and creating a demand for a variety of consumer goods. The rapid urbanization process, coupled with busy urban lifestyles, has contributed to a growing need for convenient and portable food and beverage options. In response to this trend, there is an increasing demand for ready-to-drink health food and beverages. These beverages provide a practical and accessible way for individuals to obtain essential nutrients even when they are on the move. This shift in the population as urban centers continue to grow and shape the socio-economic landscape of the country.

• Rising health consciousness among the people

A surge in health awareness among the population, coupled with the prevalence of non-communicable diseases and injuries, has surpassed infectious and childhood diseases in terms of the overall disease burden across every state in the country. Factors such as air pollution and a cluster of risks associated with cardiovascular disease and diabetes have emerged as major contributors to health-related issues in the nation.

These circumstances have led to a heightened consciousness among people regarding their health. In response, individuals are making conscious choices regarding their food and lifestyles, aiming for improved well-being. This shift towards health-conscious decision-making has resulted in a growing demand for rejuvenating and health-focused foods.

Market Challenges

• Supply chain and rural accessibility

The advancement of the consumer market is a pivotal aspect of India's overall development trajectory. However, there has been a noticeable imbalance in the attention given to urban logistics as opposed to rural logistics. This discrepancy can be attributed to factors such as population density, wealth inequality, and the availability and quality of essential services like communication, healthcare, and education.

Many regions in the country continue to face challenges of inaccessibility due to an underdeveloped road network. This lack of connectivity, compounded by insufficient infrastructure linking factories, storage facilities, and delivery points, poses significant obstacles in planning efficient transportation routes. Consequently, distribution times are prolonged, costs escalate, and there is an increased risk of produce wastage.

The Indian health food drink market, by end-user, is segmented into adults and kids.

The Indian health food drink market segmentation is based on end-users, categorizing consumers into two primary groups: adults and kids. Health food drink products tailored for adults often emphasize aspects such as energy boost, immunity support, and overall well-being. These beverages may incorporate ingredients and formulations geared towards addressing the specific health concerns and lifestyle requirements of the adult population. On the other hand, healthy food drinks designed for kids typically prioritize factors like growth and development, cognitive function, and taste preferences that appeal to the younger. These products often incorporate child-friendly flavors and packaging while ensuring the inclusion of essential nutrients crucial for the healthy development of children.

Market Developments

• December 2021-  Dabur India Ltd., the leading Ayurvedic and Natural Health Care Company in India, ventured into the Health Food Drink category with the introduction of 'Dabur Vita.' This innovative product is crafted with a distinctive blend of over 30 herbs, including Ashwagandha, Giloy, and Brahmi. Scientifically proven, these herbs are not only designed to enhance immunity but also contribute to the physical and mental growth of children. The launch of 'Dabur Vita' marks the company's expansion into a new category, offering a holistic approach to health and wellness through a synergistic combination of traditional herbal ingredients.
• October 2021- Danone India expanded its health and nutrition portfolio by venturing into the health drink category for children with the introduction of AptaGrow. Aligned with its mission to bring health through food to as many people as possible, Danone's AptaGrow caters to the nutritional needs of children in the age group of 3-6 years. The product is available in two delightful flavors, Tasty Chocolate and Vanilla. AptaGrow is a scientifically crafted health drink containing 37 essential nutrients, featuring a unique blend of prebiotics and DHA for the physical and cognitive development of children.
• July 2020- Epigamia, a brand supported by Danone and others, initiated a significant transformation in India's dairy sector by introducing the nation's inaugural branded plant-based yogurt crafted from coconut milk. This innovative move marks a pivotal moment in the Indian dairy industry, as Epigamia endeavours to diversify and cater to the growing demand for plant-based alternatives. With the launch of this coconut-based yogurt, Epigamia aims to offer consumers a unique and sustainable dairy alternative, contributing to the evolving landscape of dairy products in India.

Company Products

• PEDIASURE®-  PEDIASURE® is designed as a sole-source nutrition solution catering to children aged 1 to 13 years. It proves beneficial for children requiring both short- or long-term tube feeding, those with heightened nutrient needs, individuals at risk of or experiencing malnutrition, and those facing failure to thrive. Suitable for both oral consumption and tube feeding, PEDIASURE® can serve as a supplement or be utilized as the sole source of nutrition. Boasting 27 essential vitamins and minerals, it offers comprehensive nutritional support. With three enticing flavors, including Vanilla, Strawberry, and Chocolate, PEDIASURE® aims to prevent flavor fatigue, ensuring improved compliance for a well-rounded nutritional experience. The product is available in convenient 235-mL cans, with each case containing 12 units.
• Cadbury Bournvita - Cadbury Bournvita Chocolate Nutrition Drink, is a nutritional powerhouse designed to support various aspects of health. Enriched with essential elements such as Calcium, Vitamin D, and Magnesium, it contributes to the maintenance of bone and muscle health. The inclusion of Iron, Iodine, and Zinc in this chocolate drink promotes normal cognitive functions, fostering mental strength. Additionally, the presence of Vitamin C, Vitamin D, Zinc, and Iron aids in supporting immune functions, enhancing overall immune strength. Consuming 2 servings daily, as part of a balanced diet and healthy lifestyle, provides substantial energy and strength.
• HORLICKS CLASSIC MALT- HORLICKS CLASSIC MALT, offers a delightful and nourishing beverage experience. Can be taken 200 ml of hot or cold milk or water and add approximately 27 g, equivalent to three heaped spoonfuls of Horlicks. Stir briskly to ensure a well-mixed blend and serve promptly. The recommended daily intake is 27g twice a day. Horlicks stands out for its inclusion of nine essential nutrients, namely Vitamins B6, B12, C, and D, along with Copper, Folic Acid, Iron, Selenium, and Zinc. Scientifically proven to support immunity, Horlicks provides a convenient and flavorful way to incorporate these vital nutrients into your daily routine, promoting overall well-being.

Market Segmentation

• By Type
  • Regular
  • Premium
• By End-user
  • Kids
  • Adult
• By Distribution Channel
  • Online
  • Offline
    • Supermarket
    • Pharmacies
    • Others
• By State
  • Punjab
  • Maharashtra
  • Gujarat
  • West Bengal
  • Others