Recovery Drinks Market Size, Share, Opportunities, And Trends By Type (RTD, Powder), By Distribution Channel (Supermarkets/hypermarkets, Sports Nutrition Chain, Convenience Stores, Online Retail Stores, Others), And By Geography - Forecasts From 2023 To 2028

The recovery drinks market is expected to grow at a CAGR of 6.91% from a market size of US$11.661 billion in 2021 to reach US$18.61 billion in 2028.

Recovery drinks are a category of nutraceutical beverages that aid in recovering from a workout or sporting session and replenish the body with fluids and energy. Recovery drinks include protein smoothies, electrolyte sports drinks, and milkshakes consumed after exercise. Consumption of recovery drinks has several advantages such as boosting strength, aerobic capacity, and speed, assisting in avoiding injuries, helping in advancing faster towards fitness objectives and improving body composition. The market for recovery drinks is categorised into various segments which include -  type of recovery drink, distribution channels and geographical regions.

The demand for recovery drinks has grown exponentially, especially from millennial and women demographic groups.

Recovery drinks are becoming more and more popular as consumers look for solutions to recover and replenish their bodies post-workout or gaming sessions. Drinks with advantages like muscle healing and relaxation, reduced inflammation, and reduced performance anxiety—backed by science, have also witnessed a burgeoning demand from consumers. A growing number of people participate in physical activities and workout regimes, which is one of the factors contributing to the growth of recovery drinks. The rate of people participating in physical exercise has been rising steadily as a result of numerous government policies and development initiatives. According to the CDC data, 53.3 per cent of individuals in the United States fulfil the physical activity recommendations for aerobic physical activity.

Recovery drink companies have continued to introduce new beverages targeted at Millennials and women demographic groups. The fact that more women have been actively participating in sports and workout routines over the past few years is one of the driving factors for recovery drinks. Millennials are always seeking novel and intriguing flavours as well as sustainable ones since they are passionate about environmental concerns and enjoy diversity. According to the Latest Nestlet beverage report, in comparison to 2021, 37 per cent more American women consumed food and beverages that will have a positive impact on their health in 2022.

However, the high price and lack of concrete scientific evidence regarding the benefits of recovery drinks are obstructing the growth of the global market for recovery drinks during the projection period.

The global recovery drinks market will be supported by the growing demand for RTD recovery drinks during the projection period.

Increasing trend for ready-to-drink products is increasing in millennials and younger populations. The ease of consuming anything readily available is fueling this segment’s growth. Additionally, the consumption of these drinks has several health benefits such as improving fitness, increasing immunity in the body, and many more.  Awareness towards health and a more holistic approach towards health coupled with the ease of taking a ready-to-drink product is attracting people to take these drinks. Companies see the ready-to-drink recovery drink market as a huge business opportunity and are investing in the market. For instance, in January 2023, Pressure BioSciences and One World Products announced a strategic partnership to develop CBD-Nano emulsion sports performance and recovery drinks in the market. The company claims that the sports and recovery drinks market is huge and with the new product launch, they will be able to enter the market of recovery drinks.

Recovery drinks are increasingly in demand as general consumer interest in health and well-being grows. Consumers view recovery drinks as handy meals and nutritional supplement items rather than only as a source of refreshment. The continued emphasis on free-from, natural, health, and protein trends is driving the global market.

North America is anticipated to hold a significant share of the global recovery drinks market during the forecast period.

North American region is anticipated to hold a significant market share in recovery drinks. This region will experience rapid expansion throughout the projection period as a result of growing rising participation in workout regimes and physical activities. Recovery drinks are in high demand in markets such as the United States and Canada. This region's market is also expanding as a result of the growing millennial population. This region's market is expanding due to reasons such as changing eating habits and rising demand for healthy beverages. In addition, the prevalence of key market players such as Pepsico, Nestle, Danone and others also spurs the growth of recovery drinks in this region. The region is also experiencing various launched from niche brands with speciality products and giving tough competition to bigger well-established brands. American sports company BodyArmor is one of the fastest-growing brands that provides functional substances. Prime markets in the North American region are the United States, Canada and Mexico.

Market Key Developments

• In January 2023, One World Products, Inc., the largest fully-licensed hemp and cannabis producer in Colombia, and Pressure BioSciences, Inc., a global leader in the development and sale of broadly enabling, high-pressure-based products and services to the life sciences industry, announced they have entered into an active collaboration agreement under which the two companies will combine their resources to develop an innovative line of next-generation sports performance and recovery drinks.
• In January 2022, Lactalis joined the post-workout recovery drink market with the release of the UP2U RECOVER protein drinks and UP2U RECOVER unflavored protein powder in the United States. The company's patented PRONATIV whey protein ingredient is used to make this drink. Flavoured protein beverages from UP2U RECOVER include protein, carbs, and electrolytes. They are reported to be simple to digest and lactose-free.
• In August 2021, American sports drinks company Revive Sports Inc. launched their new recovery drinks Revitalise Sports Hemp Recovery Drinks. here are presently two flavours available for these 12 oz recovery drinks: lightning lemon and blue bolt. Both beverages include 20mg of hemp extract, are THC-free, low in calories, and don't have any additional sugar. The hemp extract in Revitalise Sports drinks helps the body recover from everyday activity and is packed with all the vitamins and electrolytes needed to keep customers hydrated.

Recovery Drinks Market Scope:

Segmentation:

• By Type
  • RTD
  • Powder
• By Distribution Channel
  • Supermarkets/hypermarkets
  • Sports Nutrition Chain
  • Convenience Stores
  • Online Retail Stores
  • Others
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • The Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others