Global Alcohol Packaging Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Beverage Type (Beer, Wine, Spirits, Others), By Product Type (Cans, Bottles, Others), And By Geography - Forecasts From 2022 To 2027

The alcohol packaging market is projected to grow at a CAGR of 6.61% to reach US$95.648 billion by 2027, from US$61.089 billion in 2020.

Rising disposable income among the individuals in the population is leading to an increase in the number of alcohol drinkers and thereby encouraging alcohol manufacturers to opt for better packaging solutions in order to maintain the beverage quality until they reach the consumers.

The rise in disposable income among individuals belonging to the middle-income and low-income populations over the past few years has led to an increase in the number of individuals in the working population spending more on alcoholic beverages for recreational and other purposes.

These factors are thereby, causing an increase in the demand for enhanced and advanced alcoholic beverage packaging solutions by the alcohol manufacturers in order to keep the quality of the beverages intact until they reach the consumers, thus, are bolstering the market growth over the forecast period.

Product Launches by Major Market Players in the alcohol packaging market space

The launch of better and more advanced varieties of alcohol packaging materials with enhanced features such as quality and durability, among other properties, by existing and new players in different markets is estimated to lead to increased adoption by alcohol manufacturers and propel the market growth further over the forecast period.

Some examples of Product launches are as follows:

• In October 2019, Smurfit Kappa, which is among the leading companies that are involved in the provision of corrugated packaging solutions announced that they had collaborated with a specialty brewer based in Belgium called “Kasteel Brouwerij Vanhonsebrouck” in order to eliminate the requirement for a shrink film by making use of sustainable film.  The major objective was to make use of recyclable cans instead of glass bottles and to eliminate the use of plastic. The packaging solution has been made with 100% sustainable material and has also been provided with a handle in order to provide easy transportation to the consumers.
• In April 2020, the Brazil-based craft beer brewing company called “Bierland” announced that they had entered into a collaboration agreement with “Crown Embalagens Metálicas da Amazônia S.A.”, which is a subsidiary of one of the leading packaging companies in the world, Crown Holdings, Inc. Under this agreement, the beverage cans that will be produced for packaging craft beer will include an airtight hermetic seal in order to facilitate proper temperature regulation and prevent premature spoilage that is caused by conditions such as heat spoilage, and oxygen levels for preserving the flavor profile of the craft beer.
• In August 2021, Prime Label Group completed its acquisition of one of the largest Estonian label printing houses, LabelPrint. LabelPrint produces specialized self-adhesive labels for food, alcohol, cosmetics, and beverage segments. This acquisition helped Prime Label Group strengthen its position in Central Europe.
• In April 2022, Diageo teamed up with ecoSpirits, a producer of circular packaging solutions for the wine and spirits industry. The objective of the partnership is to pilot a sustaining packaging solution for the former's beverages, starting with Captain Morgan and Smirnoff in the Southeast Asian region. The North American region is expected to hold a considerable share over the forecast period. The North American region is expected to hold a significant share over the forecast period owing to the fact that there is an increasing demand for beer and craft beer among the younger and middle-aged population.

The North American region is expected to hold a considerable share over the forecast period.

The North American region is expected to hold a significant share over the forecast period owing to the fact that there is an increasing demand for beer and craft beer among the younger and middle-aged population. In addition, there are increasing investments and expansion projects being undertaken by the market players in order to accelerate their operations to cater to the rising demand for alcoholic beverages. For example, recently, in February 2020, Crown Holdings, which is among one of the leading companies dealing in the provision of packing solutions, announced that they are planning to expand their beverage can manufacturing facility in Bowling Green, Kentucky, USA, in order to satisfy the rising demand for craft beer and beverage cans in North America. The facility is opening up in Kentucky Transpark and is spread over 327,000 square feet and is estimated to begin operations in the second quarter of 2021.

Moreover, the Asia Pacific region is estimated to witness a significant increase in its market share over the forecast period. This is attributable to the fact that there is an increasing number of market players involved in providing enhanced and advanced solutions in order to boost the beverage packaging industry in the countries like India and Australia, among others. This is due to the increasing demand for different alcoholic beverages, among the younger and middle-aged populations in these countries.

Alcoholic beverages could hold a noteworthy market share over the forecast period owing to the increasing demand and the enhanced offerings by the market players.

Alcoholic beverage cans are estimated to hold a noteworthy market share over the forecast period owing to the fact that many individuals prefer beverage cans, as they are portable and are easier to dispose of, than glass bottles. Moreover, there are many market players that are offering disposable alcoholic beverages and attractive cans that cause no harm to the environment as well as appeal to the customers as they are available in different designs. For example,  in November 2019, Smurfit Kappa announced that it had launched its new fully recyclable beverage packing solution specifically for canned and bottled beverages and that comes under the corrugated range. It is called the “GreenClip” and easily replaces the plastic rings that are reused to bundle a group of cans together in the secondary packaging process, thus, is adding to the already propelling market growth.

Wine is expected to grow at a considerable rate over the forecast period owing to the increasing popularity of wine globally.

Wine is an alcoholic beverage that is gaining popularity and traction in different parts of the world and is consumed by many women in the European region in countries such as Spain and Italy, among others. On the other hand, beer is an alcoholic beverage that is consumed by a majority of men in different regions, with the U.S. being among one of the highest consuming countries, Hence, these factors are aiding beer and wine to grow at a considerable pace over the forecast period.

COVID-19 Insights

COVID-19 had a significant impact on the global alcohol packaging market. The alcohol industry, in particular, was significantly impacted. The enforcement of lockdown and social distancing measures across the globe led to the closure of local wineries, bars, taprooms, and retail stores, decreasing revenue. According to the Brewers Association, in 2020, independent and small craft brewers in America witnessed a 9 percent decline.

Global Alcohol Packaging Market Scope:

Segmentation:

• By Beverage Type
  • Beer
  • Wine
  • Spirits
  • Others
• By Product Type
  • Cans
  • Bottles
  • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others