Global Alcohol Packaging Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Beverage Type (Beer, Wine, Spirits, Others), By Product Type (Cans, Bottles, Others), And By Geography - Forecasts From 2020 To 2025

Published: May 2020 | Report Code:  KSI061613614 | Pages:  112

The alcohol packaging market is projected to grow at a CAGR of 5.87% to reach US$85.774 billion by 2025, from US$60.914 billion in 2019.

Rising disposable income among the individuals in the population is leading to an increase in the number of alcohol drinkers and thereby encouraging alcohol manufactures to opt for better packaging solutions in order to maintain the beverage quality until they reach the consumers.

The rise in the disposable income among the individuals belonging to the middle-income and low-income population over the past few years has led to an increase in the number of the individuals in working population to spend more on alcoholic beverages for recreational and other purposes.

These factors are thereby, causing an increase in the demand for enhanced and advanced alcoholic beverage packaging solutions by the alcohol manufacturers in order to keep the quality of the beverages intact until they reach the consumers and thus, is bolstering the market growth over the forecast period.

Product Launches by Major Market Players in the alcohol packaging market space

The launch of better and advanced varieties of alcohol packaging materials with enhanced features such as quality and durability among other properties by existing and new players in different markets is estimated to lead to increased adoption by the alcohol manufacturers and to propel the market growth further over the forecast period.

Some of the examples of Product launches are as follows:

  • In October 2019, Smurfit Kappa, which is among one the leading companies that are involved in the provision of corrugated packaging solutions announced that they have collaborated with specialty brewers based in Belgium called the “Kasteel Brouwerij Vanhonsebrouck” in order to eliminate the requirement for a shrink film by making use of sustainable film.  The major objective was to make use of recyclable cans instead of glass bottles and removing the use of plastic. The packaging solution has been made with 100% sustainable material and has also been provided with a handle in order to provide easy transportation to the consumers.
  • Recently, in April 2020, the Brazil-based craft beer brewing company called “Bierland” announced that they have entered into a collaboration agreement with “Crown Embalagens Metálicas da Amazônia S.A.”, which is a subsidiary of one of the leading packaging companies Crown Holdings, Inc. Under this agreement, the beverage cans that will be produced for packaging craft beer will include an airtight hermetic seal in order to facilitate proper temperature regulation and prevents the premature spoilage that’s is caused by conditions such as heat spoilage, and oxygen level for preserving the flavor profile of the craft beer.

The North American region to hold a considerable share over the forecast period.

The North American region is expected to hold a significant share over the forecast period owing to the fact that there is an increasing demand for beer and craft beer among the younger and the middle-aged population. In addition, there are increasing investments and expansion projects being undertaken by the market players in order to accelerate their operations to cater to the rising demand for alcoholic beverages. For example, recently in February 2020, Crown Holdings, which is among one of the leading companies dealing in the provision of packing solutions announced that they are planning to expand their beverage can manufacturing facility in Bowling Green, Kentucky, USA, in order to satisfy the rising demand for craft beer and beverage cans in North America. The facility is opening up in Kentucky Transpark and is spread over 327,000 square feet and is estimated to begin operations in the second quarter of 2021.

Moreover, the Asia Pacific region is estimated to witness a significant increase in its market share over the forecast period. This is attributable to the fact that there is an increasing number of market players involved in providing enhanced and advanced solutions in order to boost the beverage packaging industry in the countries like India and Australia among others. This is due to the increasing demand for different alcoholic beverages, among the younger and middle-aged population in these countries.

Alcoholic beverage cans hold a noteworthy market share over the forecast period owing to the increasing demand and the enhanced offerings by the market players.

Alcoholic beverage cans are estimated to hold a noteworthy market share over the forecast period owing to the fact that many individuals prefer beverage cans, as they are portable and are easier to dispose of, than glass bottles. Moreover, there are many market players that are offering disposable alcoholic beverages and attractive cans which are causing no harm to the environment as well as are appealing to the customers as they are available in different designs. For example, In November 2019, Smurfit Kappa announced that it has launched its new fully recyclable beverage packing solution specifically for canned and bottled beverages and comes under the corrugated range. It is called the “GreenClip” and easily replaces the plastic rings that are reused to bundle a group of cans together in the secondary packaging process, and thus, is adding to the already propelling market growth.

Wine to grow at a considerable rate over the forecast period owing to the increasing popularity of wine globally.

Wine is an alcoholic beverage that is gaining popularity and traction in the different parts of the world and is consumed by many women in the European region in countries such as Spain, and Italy among others. On the other hand, beer is an alcoholic beverage, which is consumed by a majority of men in different regions with the U.S being among one of the highest consuming countries, Hence, these factors are aiding beer and wine to grow at a considerable pace over the forecast period.

Global Alcohol Packaging Market Scope:

Report Metric Details
 Market size value in 2019  US$60.914 billion
 Market size value in 2025  US$85.774 billion
 Growth Rate  CAGR of 5.87% from 2019 to 2025
 Base year  2019
 Forecast period  2020–2025
 Forecast Unit (Value)  USD Billion
 Segments covered  Beverage Type, Product Type, And Geography
 Regions covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies covered  Saxco International, Crown, IntraPac International LLC, Beatson Clark, Ardagh Group   S.A, Gerresheimer AG, BALL CORPORATION, Berry Global Inc., DS Smith, Smurfit   Kappa
 Customization scope  Free report customization with purchase



  • By Beverage Type
    • Beer
    • Wine
    • Spirits
    • Others
  • By Product Type
    • Cans
    • Bottles
    • Others
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • UK
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • Others

Frequently Asked Questions (FAQs)

Q1. What will be the alcohol packaging market size by 2025?
A1. The alcohol packaging market is projected to reach a market size of US$85.774 billion by 2025.
Q2. What is the size of global alcohol packaging market?
A2. Alcohol Packaging market was valued at US$60.914 billion in 2019.
Q3. What are the growth prospects for alcohol packaging market?
A3. The global alcohol packaging market is projected to grow at a CAGR of 5.87% during the forecast period.
Q4. Which segment is driving the alcohol packaging market growth?
A4. Alcoholic beverage cans to hold a noteworthy market share over the forecast period owing to the increasing demand and the enhanced offerings by the market players.
Q5. Which region holds the largest market share in the alcohol packaging market?
A5. The North American region to hold a considerable share over the forecast period.

Explore custom options available with this study:

  • Request customization

  • Buy sections of the study

  • Buy country specific report

  • Request excel, Historical data

  • Subscription inquiry

  • Request special pricing

Our Value Proposition

Analyst Support

All our studies come with 2 months of analyst support.


We are in compliance with the global privacy laws.