Global Anti-Counterfeiting Packaging Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Technology (Holograms, RFID, Barcode, Tamper Evidence, Forensic Markers, Others), By End-User Industry (Food And Beverage, Healthcare And Pharmaceuticals, Automotive, Consumer Electronics, Others), And By Geography - Forecasts From 2022 To 2027

The anti-counterfeiting packaging market is estimated to grow at a CAGR of 10.49% to reach a market size of US$173.490 billion in 2027 from US$86.290 billion in 2020.

The rising incidents of counterfeiting of products are causing concern among the end-user industries and brands to make use of efficient and effective anti-counterfeiting technologies to minimize losses and enhance their market position. In addition, the trade-in of fake or counterfeit goods, which infringe the trademarks and copyrights, creates profits for the organized crime sector, whereas bringing problems and leading to losses for the big brands in the end-user industries such as pharmaceutical and healthcare industries, automotive industry, and consumer electronics industries among others. The sale of fake and counterfeit products, mainly pharmaceuticals and consumer electronics, poses a serious threat to the health of consumers.  Some examples are prescription drugs, which are ineffective in treatment, poorly wired electronic goods, and other cheap chemicals in various cosmetics. Interestingly this is happening due to poor guidelines and governance regarding improper methods for protecting intellectual property and addressing corruption. Therefore, this is leading to increasing concerns among the end-users, making them opt for much safer product packaging solutions that can effectively tackle the problem of counterfeiting and leads to a surge in the market growth over the forecast period.

The increasing popularity of RFID technology and the presence of the strict guidelines associated with the usage and promotion of RFID technologies are expected to increase its adoption among different end-users due to the advancement of track and trace packaging solutions

RFID technology is estimated to hold a significant share over the forecast period, which is attributable to the fact that RFID technology can provide many benefits. These include facilitating the visibility of assets effectively and being able to provide the location of products that have been lost or misplaced to increase the productivity of employees and also mitigate the risk of theft and loss, which is being given utmost priority and importance across different industry verticals. In addition, there is a presence of guidelines called the GS1 guidelines for using EPC/RFID in light of the GDPR (General Data Protection Regulations) by the European Union (EU).

The electronic product code-enabled RFID technology uses radio frequency identification (RFID) to assist in automatically detecting products for consumers. RFID is used in every sector, such as automobiles, including the EZ Pass in the US and the Liber-t pass in France, which can allow the faster passage of automobiles through the toll booths present on highways. The GS1 provides guidelines on different issues, such as Consumer Notice, which is going to provide clear notice of the presence of the EPC/RFID tags on the products on the packaging materials, and Consumer Choice, which provides the consumers with an option to be able to discard and remove the EPC/RFID tags on the purchased products. Consumer Education provides an opportunity to obtain information related to the genuineness of the product easily. Lastly, Record Use, Retention, and Security say that the tags do not contain, collect or store any information that is quickly and personally identifiable. 

Recent Developments

• For its CCL design unit, CCL Industries announced in January 2022 that it purchased McGavigan Holdings Ltd. Privately held McGavigan Holdings Ltd. produces in-mould components for the automotive sector.
• Avery Dennison Corporation reported in August 2021 that it acquired Vestcom for US$1.45 billion. The company's brand labeling services for the retail and consumer packaged goods industries are anticipated to increase as a result of the purchase.
• Strategic IP Information Pte Ltd, Asia's top online brand and content rights protection service, was bought by Authentix in July 2021.   With this strategic purchase, Authentix's digital security technology portfolio encompasses online anti-counterfeiting and content rights solutions, broadening the range of services it can provide to clients seeking brand protection.
• The most potent product authentication solution on the market, OPTEL IdentifAl, was released in June 2021. With this launch, the business could verify its items with no impact on its production and packaging processes, and customers may use mobile devices to scan products to make sure they are receiving what they paid for.
• CCL Industries Inc. bought Flexpol sp. z.o.o. (Flexpol), which is already doing business as Innovia Poland, in March 2020. The firm's existing capacity to support the label sector in the European region is anticipated to increase as a result of this purchase.

COVID-19 Impact on Anti-Counterfeiting Packaging Market

The supply chain of packaging businesses was affected by COVID-19, which resulted in a shortage of basic materials like plastic and labeling paper. Additionally, a slight slowdown in FMCG goods demand was noted as a result of people's concern about catching the virus via packing materials. However, to combat the effects of COVID-19 and ensure the safety and quality of their packaging materials while keeping an eye on the health and well-being of their employees, packaging companies and providers of authentication technology concentrated on the development of new and unique solutions to effectively convey the benefits of anti-counterfeit packaging. For instance, a comprehensive product security label with cutting-edge, counterfeit-resistant, and traceable codes was introduced by SICPA Holdings in May 2020 to safeguard customers and the reputation of the brand. Brand owners can assist their customer interaction, distribution network management, and enforcement operations with the help of this service.

Global Anti-Counterfeiting Packaging Market Scope:

Segmentation:

• By Technology
  • Holograms
  • RFID
  • Barcode
  • Tamper Evidence
  • Forensic Markers
  • Others
• By End-User Industry
  • Food and Beverage
  • Healthcare and Pharmaceuticals
  •  Automotive
  • Consumer Electronics
  • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Taiwan
    • Others