The anti-counterfeiting packaging market is estimated to grow at a CAGR of 10.49% to reach a market size of US$173.490 billion in 2027 from US$86.290 billion in 2020.
The rising incidents of counterfeiting of products are causing concern among the end-user industries and brands to make use of efficient and effective anti-counterfeiting technologies to minimize losses and enhance their market position. In addition, the trade-in of fake or counterfeit goods, which infringe the trademarks and copyrights, creates profits for the organized crime sector, whereas bringing problems and leading to losses for the big brands in the end-user industries such as pharmaceutical and healthcare industries, automotive industry, and consumer electronics industries among others. The sale of fake and counterfeit products, mainly pharmaceuticals and consumer electronics, poses a serious threat to the health of consumers. Some examples are prescription drugs, which are ineffective in treatment, poorly wired electronic goods, and other cheap chemicals in various cosmetics. Interestingly this is happening due to poor guidelines and governance regarding improper methods for protecting intellectual property and addressing corruption. Therefore, this is leading to increasing concerns among the end-users, making them opt for much safer product packaging solutions that can effectively tackle the problem of counterfeiting and leads to a surge in market growth over the forecast period.
The increasing popularity of RFID technology and the presence of the strict guidelines associated with the usage and promotion of RFID technologies are expected to increase its adoption among different end-users due to the advancement of track and trace packaging solutions
RFID technology is estimated to hold a significant share over the forecast period, which is attributable to the fact that RFID technology can provide many benefits. These include facilitating the visibility of assets effectively and being able to provide the location of products that have been lost or misplaced to increase the productivity of employees and also mitigate the risk of theft and loss, which is being given utmost priority and importance across different industry verticals. In addition, there is a presence of guidelines called the GS1 guidelines for using EPC/RFID in light of the GDPR (General Data Protection Regulations) by the European Union (EU).
The electronic product code-enabled RFID technology uses radio frequency identification (RFID) to assist in automatically detecting products for consumers. RFID is used in every sector, such as automobiles, including the EZ Pass in the US and the Liber-t pass in France, which can allow the faster passage of automobiles through the toll booths present on highways. The GS1 provides guidelines on different issues, such as Consumer Notice, which is going to provide clear notice of the presence of the EPC/RFID tags on the products on the packaging materials, and Consumer Choice, which provides the consumers with an option to be able to discard and remove the EPC/RFID tags on the purchased products. Consumer Education provides an opportunity to obtain information related to the genuineness of the product easily. Lastly, Record Use, Retention, and Security say that the tags do not contain, collect or store any information that is quickly and personally identifiable.
The supply chain of packaging businesses was affected by COVID-19, which resulted in a shortage of basic materials like plastic and labelling paper. Additionally, a slight slowdown in FMCG goods demand was noted as a result of people's concern about catching the virus via packing materials. However, to combat the effects of COVID-19 and ensure the safety and quality of their packaging materials while keeping an eye on the health and well-being of their employees, packaging companies and providers of authentication technology concentrated on the development of new and unique solutions to effectively convey the benefits of anti-counterfeit packaging. For instance, a comprehensive product security label with cutting-edge, counterfeit-resistant, and traceable codes was introduced by SICPA Holdings in May 2020 to safeguard customers and the reputation of the brand. Brand owners can assist their customer interaction, distribution network management, and enforcement operations with the help of this service.
|Market Size Value in 2020||US$86.290 billion|
|Market Size Value in 2027||US$173.490 billion|
|Growth Rate||CAGR of 10.49% from 2020 to 2027|
|Forecast Unit (Value)||USD Billion|
|Segments Covered||Technology, End-User Industry, And Geography|
|Regions Covered||North America, South America, Europe, Middle East and Africa, Asia Pacific|
|Companies Covered||Systesch International, Authentix, CCL Industries, 3M, AlpVision, AVERY DENNISON CORPORATION, Flint Group, Zebra Technologies Corporation, Avient Corporation, Sipca Holding SA|
|Customization Scope||Free report customization with purchase|
Frequently Asked Questions (FAQs)
Q1. What will be the anti-counterfeiting packaging market size by 2027?
A1. The anti-counterfeiting packaging market is estimated to reach a market size of US$173.490 billion in 2027.
Q2. What is the size of the global anti-counterfeiting packaging market?
A2. Anti-Counterfeiting Packaging Market was valued at US$86.290 billion in 2020.
Q3. What are the growth prospects for the anti-counterfeiting packaging market?
A3. The global anti-counterfeiting packaging market is estimated to grow at a CAGR of 10.49% over the forecast period.
Q4. What factors are anticipated to drive the anti-counterfeiting packaging market growth?
A4. Increasing concerns among the end-users which is making the opt for much safer product packaging solutions that are able to effectively tackle the problem of counterfeiting and lead to a surge in anti-counterfeiting packaging market growth.
Q5. How is the global anti-counterfeiting packaging market segmented?
A5. The anti-counterfeiting packaging market has been segmented by technology, end-user industry, and geography.
AVERY DENNISON CORPORATION
Zebra Technologies Corporation
Sipca Holding SA
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