Global Biscuits Market Size, Share, Opportunities, And Trends By Type (Crackers & Savory Biscuits, Sweet Biscuits), By Distribution Chanel (Online, Offline (Supermarket, Convenience Store, Others)), And By Geography - Forecasts From 2025 To 2030

Biscuits Market Size:

The global biscuits market, valued at US$219.041 billion in 2030 from US$167.971 billion in 2025, is projected to grow at a CAGR of 5.45% through 2030.

The rising trend of healthy snacking, increasing per capita food consumption, and the convenience imparted by the biscuit's innovative packaging are the primary drivers of the global biscuit market’s growth during the forecast period. Additionally, the rising health awareness and its acknowledgment by the market players are incentivizing them to invest more in product innovation and development, thereby facilitating the expansion of their product portfolio and aiding in the market’s growth. The aforementioned has also emerged as integral to competition among industry players, allowing them to focus on enhancing the efficacy of their entire value chain.

Biscuits Market Overview & Scope:

The global biscuits market is segmented by:

• Type: The global biscuits market is segmented by type into crackers & savory biscuits and sweet biscuits. Sweet biscuits are a popular choice for consumers worldwide. Moreover, they are a popular choice for enjoyment and indulgence because of their sweet flavour profile. In addition, sweet biscuits create numerous innovations in taste, texture, and shape with many flavours like wafer biscuits, chocolate chip cookies, cream-filled sandwich biscuits, and traditional butter cookies, thus giving consumers various choices. Another factor is that sweet biscuits are often considered desserts or snacks, providing a quick burst of energy or a tasty treat.
• Distribution Channel: The global biscuits market by distribution channel is segmented into online and offline. The offline category is further segmented into supermarkets, convenience stores, and others. Supermarkets and hypermarkets offer a wide variety of products. This includes various brands, flavours, and types of biscuits. They have sufficient shelf space to store a huge variety of biscuits, catering to the demands and tastes of different customers. Moreover, the offline distribution channel offers various products, offering customers a wide choice. Customers benefit from online platforms' convenience and time-saving features. They can quickly look for particular biscuit products, refine the results according to their tastes, and deliver the goods right to their door.
• Region: The global biscuits market is flourishing due to the increasing demand for quick snacks in many regions like Europe and North America. Moreover, a large consumer base in the Asia Pacific region is also increasing the market expansion.

Top Trends Shaping the Global Biscuits Market:

1. Rising Demand for Convenient Snacking

• With busy lives and limited time, convenient snack options that can be consumed on the go or in brief breaks are gaining popularity. Biscuits meet this need because they are pre-packaged, portable, and don't require preparation. The demand for biscuits is rising as they are a simple and convenient snack. Additionally, consumers are choosing to snack frequently throughout the day instead of eating full meals. Biscuits fit into these new consumption patterns as a quick and easy snack option.

2. Wide Availability of Innovative Products

• New and innovative products that offer a novel and distinctive experience frequently attract customers. Sales and brand loyalty are rising due to the introduction of novel flavors, ingredient combinations, or product formats that engage consumers. Additionally, producers are reaching unexplored and new market niches by launching creative biscuit products. Moreover, the introduction of organic, vegan, and gluten-free biscuit options satisfies the rising demand for specialized diets and lifestyles. For instance, Arnott offers gluten-free versions of their iconic and classic flavors, such as TeeVee Snacks Original, Shortbread Cream, and Mint Slice.

Biscuits Market Growth Drivers vs. Challenges:

Opportunities:

• Increasing Need for Special Dietary Needs: The biscuits market is expanding as consumer demand for foods catering to specific dietary needs and restrictions increases. Moreover, the manufacturers are diversifying their product lines to include more gluten-free options. Accordingly, this trend includes innovative formulations that preserve the general taste and texture of conventional products using substitute binding agents, such as rice flour, almond flour, and other gluten-free substitutes.
• Rising e-commerce: Online markets allow customers easy access to various biscuit products from different manufacturers and brands. On an online platform, consumers can peruse various options, evaluate prices, read reviews, and place orders. Because of their greater accessibility, biscuit products can now reach customers who might not otherwise have easy access to physical stores. In addition, smaller and niche biscuit brands can tap into the online platforms and thus reach a much larger market.

Challenges:

• Availability of Healthy Snack: Other snack food categories include both chips and healthy snack bars, which are increasingly gaining popularity and capturing a good chunk of the market. These factors would hinder the market’s growth. Besides, various ingredients like refined wheat flour, butter, and edible fats also impact the consumers' willingness to purchase these products. If refined flour biscuits are taken in large amounts, it might lead to obesity and cardiovascular disorders due to excess calories.

Biscuits Market Regional Analysis:

• Europe: The industry is fueled by consumers in Europe's growing need for quick snacks made with nutritious components. According to the type of biscuit and the size of the box, consumers in the UK and Germany are also motivated by indulgence. The consumption of healthy biscuits in the area is rising due to the constant introduction of a wide variety of new goods, including morning biscuits, "thins," free-from alternatives, and healthy biscuits. Additionally, Mondelez International launched a Cadbury-branded biscuit with the choice of eating the product warm straight out of the microwave as part of its strategy to target the luxury biscuit segment in the United Kingdom.

Biscuits Market Competitive Landscape:

The market is fragmented, with many notable players, including Mondelez International, Inc., Arnott’s Biscuits Limited, Bahlsen GmbH & Co. KG., and Britannia Industries, among others:

• Innovation: In January 2025, OREO launched flavour innovations. The new OREO products that aim to upend the cookie market include OREO Game Day, Loaded OREO, Golden OREO Cakesters, OREO Irish Creme THINS, Minis Peanut Butter, and frozen OREO treats.
• New Product: In January 2024, ITC Foods' line of healthy biscuits, Sunfeast Farmlite, debuted the Sunfeast Farmlite Digestive Biscuit Family Pack, which comes in 100% eco-friendly outer paper bag packaging.
  

Why Purchase This Report?

• 70+ pages of actionable data: Pricing trends, units, regional demands, analysis (2023-2030), and competitive benchmarking.
• Proprietary insights: Surveys from industry leaders.
• Excel deliverables: Pre-formatted tables for seamless integration into business strategies.

Biscuits Market Scope:

Report Metric	Details
Biscuits Market Size in 2025	US$167.971 billion
Biscuits Market Size in 2030	US$219.041 billion
Growth Rate	CAGR of 5.45%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Type Distribution Channel Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Biscuits Market	Mondelez International, Inc. Arnott’s Biscuits Limited Bahlsen GmbH & Co. KG. Britannia Industries Burton's Biscuits Co
Customization Scope	Free report customization with purchase

 

Biscuits Market is analyzed into the following segments:

• By Type
  • Crackers & Savory Biscuits
  • Sweet Biscuits
• By Distribution Channel
  • Online
  • Offline
    • Supermarket
    • Convenience Store
    • Others
• By Region
  • North America
  • Europe
  • Asia Pacific
  • South America
  • Middle East & Africa

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1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. GLOBAL BISCUITS MARKET BY TYPE

4.1. Introduction

4.2. Crackers & Savory Biscuits

4.3. Sweet Biscuits

5. GLOBAL BISCUITS MARKET BY DISTRIBUTION CHANNEL

5.1. Introduction

5.2. Online

5.3. Offline

5.3.1. Supermarket

5.3.2. Convenience Store

5.3.3. Others

6. GLOBAL BISCUITS MARKET BY GEOGRAPHY

6.1. Introduction

6.2. North America

6.2.1. By Type

6.2.2. By Distribution Channel

6.2.3. By Country

6.2.3.1. USA

6.2.3.2. Canada

6.2.3.3. Mexico

6.3. South America

6.3.1. By Type

6.3.2. By Distribution Channel

6.3.3. By Country

6.3.3.1. Brazil

6.3.3.2. Argentina

6.3.3.3. Others

6.4. Europe

6.4.1. By Type

6.4.2. By Distribution Channel

6.4.3. By Country

6.4.3.1. Germany

6.4.3.2. France

6.4.3.3. United Kingdom

6.4.3.4. Italy

6.4.3.5. Spain

6.4.3.6. Others

6.5. Middle East and Africa

6.5.1. By Type

6.5.2. By Distribution Channel

6.5.3. By Country

6.5.3.1. Israel

6.5.3.2. Saudi Arabia

6.5.3.3. SouAfricaica

6.5.3.4. Others

6.6. Asia Pacific

6.6.1. By Type

6.6.2. By Distribution Channel

6.6.3. By Country

6.6.3.1. China

6.6.3.2. Japan

6.6.3.3. South Korea

6.6.3.4. India

6.6.3.5. Australia

6.6.3.6. Indonesia

6.6.3.7. Others

7. COMPETITIVE ENVIRONMENT AND ANALYSIS

7.1. Major Players and Strategy Analysis

7.2. Market Share Analysis

7.3. Mergers, Acquisitions, Agreements, and Collaborations

7.4. Competitive Dashboard

8. COMPANY PROFILES

8.1. Mondelez International, Inc.

8.2. Arnott’s Biscuits Limited

8.3. Bahlsen GmbH & Co. KG.

8.4. Britannia Industries

8.5. Burton's Biscuits Co

8.6. CAMPBELL SOUP COMPANY

8.7. Edita Food Industries S.A.E

8.8. ITC Limited

8.9. Kellogg Co.

8.10. Lotus Bakeries Corporate

8.11. Nestlé

8.12. Parle Products Pvt. Ltd.

8.13. Yildiz Holding

9. APPENDIX

9.1. Currency 

9.2. Assumptions

9.3. Base and Forecast Years Timeline

9.4. Key benefits for the stakeholders

9.5. Research Methodology 

9.6. Abbreviations

Mondelez International, Inc.

Arnott’s Biscuits Limited

Bahlsen GmbH & Co. KG.

Britannia Industries

Burton's Biscuits Co

CAMPBELL SOUP COMPANY

Edita Food Industries S.A.E

ITC Limited

Kellogg Co.

Lotus Bakeries Corporate

Nestlé

Parle Products Pvt. Ltd.

Yildiz Holding