Men’s Health Supplements Market Size, Share, Opportunities, And Trends By Type (Sports Supplements, Bone & Joint Health Supplements, Cardiovascular Health Supplements, Probiotic Supplements, Anti-Aging Supplements, Hair Growth Supplements, Nocturia Supplements, Fertility Supplements, Others), By Formulation (Tablets, Capsules, Liquids, Powders, Gummies, Others), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2024 To 2029

  • Published : Apr 2024
  • Report Code : KSI061615896
  • Pages : 145

The men’s health supplements market is projected to rise at a compound annual growth rate (CAGR) of 4.47% to reach a market valuation of US$54.341 billion by 2029, from US$40.008 billion in 2022.

The men's health supplements category is composed of nutritional products that can contribute to the improvement of men's health in different aspects. Some of the supplements focus on the challenges of the whole vitality, power, muscle strength, prostate health, and sexual health that bother a lot of people. A range of commonly used dietary supplements vitamins, minerals, amino acids, herbal extracts, and other naturally occurring compounds that support men's health are typically found. The most popular products for men are omega-3 fatty acids for cardiovascular health, saw palmetto for prostate health, testosterone boosters, and men’s multivitamins specific for them.

The men's health supplements market dynamics are influenced by fitness trends and the more active need for preventative care. It is fueled by demographic factors like the increase in the number of people who have reached their retirement age or issues that are related to health as people grow old. Research-based and innovative items that follow scientific principles are more likely to earn the trust of consumers. The market expansion is even further boosted by the purchasing tendency which is convenience-led, mainly through e-commerce platforms.

In the United States, heart disease is the leading cause of death in men. In 2021, the disease accounted for 384,886 male deaths which was close to 1 in 4 male death rates. Regarding the lives of male white, African American, and American Indian or Alaska Native individuals in the United States, cardiovascular diseases are responsible for many deaths. Furthermore, almost 8% of black men and about 8% of white men are afflicted with heart infection. 5.17% of the Mexican males die because of the disease, which is the same as 1 in 17.

Furthermore, of the thirty percent of infertility cases between couples, it is the male who is responsible. Semen abnormalities, for men, range from decreased sperm counts or low-grade sperm to blocked reproductive ducts. A sample of the partner's previous eggs would be obtained. An intracytoplasmic sperm injection (ICSI) could also be performed on the man's frozen semen.

In June 2023, GNC and CTRL found a new way to produce and bring a unique collection of elemental food supplements for gamers and those wishing to spend more time performing better eating and applying good nutrition practices. Furthermore, on September 2023 with over 30 years of continuing the policy of supplying customers with the optimum quality of health and well-being standards, Vibrant Health, the family-owned and certified minority business, presented a new product called Trilogy, the 3-in-1 multi-nutrient supplement that has changed the game. Trilogy is an innovative product developed to fulfill the daily health requirement of men and women aged 25 to 55 and can be taken conveniently as a single capsule that has several nutrients in its ingredients including a probiotic, omega-3 fatty acids, and a plant-based multivitamin.

Another factor that is a manifestation of the desire to remain healthy entirely is seen in the ever-growing multivitamin product market targeting the male gender. These waves spur market growth, rise in income, and growth in corporations. Men's multivitamins are designed not only to address nutrition gaps but also to develop a customer's behavior which leads to expanding brand awareness and making men's health supplements merchandise in high demand. 

Comprehensively, the men's health supplements market is expanding rapidly due to several factors, such as changing consumer behavior, scientific discoveries, demographic changes, and growing knowledge of preventative healthcare. The need for specialized supplements that address different facets of men's health is anticipated to endure and grow as long as men continue to place a high priority on their health and well-being. During the forecast period, the market for men's health supplements is expected to increase steadily due to constant innovation and changing customer demands.

Market developments:

  • In September 2023, Olly, the artful health food brand debuted a new choice of supplement for men, ‘Mighty Mojo’. This is because it can maintain the balance of testosterone hormone levels which is helpful for sexual health. In this launch, Olly came up with its peptide-rich formula that delivers a unique mode of sexual wellness.
  • In June 2022, To support the introduction of Voost's eight different effervescent flavors, a global marketing campaign was implemented in in-store retail outlets. Voost is a niche-enhancing brand coming with the concept of taking vitamins to improve overall wellness and appeal to people in their daily routines. It has an individualized vitamin effervescence which, along with meeting all the basic daily requirements, satisfies and caters to vitamin customers of all ages and gender groups.
  • In February 2021, Lupin launched an ayurvedic vitality supplement for men, named BE ONE. The supplement is a health and wellness product targeting men to provide the optimum protein intake, thus allowing them to stay energized and maintain good health. Immune-building ingredients, like Ashwagandha, Shatavari, and Shilajit, are utilized. More than that, they are what is alleged by the science to have the ability to help the consumer feel energized.

Key Players:

Nature’s Lab is one of the leading companies offering a wide range of the best nutraceutical products with a line that is specifically for men’s health. Ensuring scientifically proven formulations, their products can be used as a variety of tools for men’s wellness, for example, prostate health, testosterone support, and overall robustness and vitality. The company Natures Lab focuses on all-natural ingredients as well as a quality standard to support men's health and total well-being through supplements that explore new ways.

The Omega-3 upper-level supplements from Nordic Naturals are produced from fish oil, and they are known to be of the highest quality. Sustainability, purity, and potency are very high on the list of Nordic Naturals’ priorities, thus, making these men’s products very effective.

NOW is a time-tested category leader in the supplement industry, that supports a whole spectrum of health issues. Their supplements often target areas such as energy, libido, and prostate health, addressing common concerns among men. NOW Foods is known for its commitment to affordability without compromising on quality, making its supplements accessible to a wide range of consumers seeking to support their health and wellness goals.

Men’s Health Supplements Market Scope:


Report Metric Details
Market Size Value in 2022 US$40.008 billion
Market Size Value in 2029 US$54.341 billion
Growth Rate CAGR of 4.47% from 2022 to 2029
Study Period 2019 to 2029
Historical Data 2019 to 2022
Base Year 2023
Forecast Period 2024 – 2029
Forecast Unit (Value) USD Billion
Segments Covered
  • Distribution Channel
  • Formulation
  • Type
  • Geography
Companies Covered
Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
Customization Scope Free report customization with purchase



  • By Distribution Channel
    • Online
    • Offline
  • By Formulation
    • Tablets
    • Capsules
    • Liquids
    • Powders
    • Gummies
    • Others
  • By Type
    • Sports Supplements
    • Bone & Joint Health Supplements
    • Cardiovascular Health Supplements
    • Probiotic Supplements
    • Anti-Aging Supplements
    • Hair Growth Supplements
    • Nocturia Supplements
    • Fertility Supplements
    • Others
  • By Geography
    • North America
      • USA
      • Canada              
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • UK
      • Germany
      • France
      • Italy
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Taiwan
      • Thailand
      • Indonesia
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

1.8. Key Benefits for the stakeholder


2.1. Research Design

2.2. Research Processes


3.1. Key Findings

3.2. Analyst View


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst’s View


5.1. Introduction

5.2. Online

5.2.1. Market Trends and Opportunities

5.2.2. Growth Prospects

5.2.3. Geographic Lucrativeness

5.3. Offline

5.3.1. Market Trends and Opportunities

5.3.2. Growth Prospects

5.3.3. Geographic Lucrativeness


6.1. Introduction

6.2. Tablets

6.2.1. Market Trends and Opportunities

6.2.2. Growth Prospects

6.2.3. Geographic Lucrativeness

6.3. Capsules

6.3.1. Market Trends and Opportunities

6.3.2. Growth Prospects

6.3.3. Geographic Lucrativeness

6.4. Liquids

6.4.1. Market Trends and Opportunities

6.4.2. Growth Prospects

6.4.3. Geographic Lucrativeness

6.5. Powders

6.5.1. Market Trends and Opportunities

6.5.2. Growth Prospects

6.5.3. Geographic Lucrativeness

6.6. Gummies

6.6.1. Market Trends and Opportunities

6.6.2. Growth Prospects

6.6.3. Geographic Lucrativeness

6.7. Others

6.7.1. Market Trends and Opportunities

6.7.2. Growth Prospects

6.7.3. Geographic Lucrativeness


7.1. Introduction

7.2. Sports Supplements

7.2.1. Market Trends and Opportunities

7.2.2. Growth Prospects

7.2.3. Geographic Lucrativeness

7.3. Bone and joint supplements

7.3.1. Market Trends and Opportunities

7.3.2. Growth Prospects

7.3.3. Geographic Lucrativeness

7.4. Cardiovascular Health Supplements

7.4.1. Market Trends and Opportunities

7.4.2. Growth Prospects

7.4.3. Geographic Lucrativeness

7.5. Probiotic Supplements

7.5.1. Market Trends and Opportunities

7.5.2. Growth Prospects

7.5.3. Geographic Lucrativeness

7.6. Anti-Aging Supplements

7.6.1. Market Trends and Opportunities

7.6.2. Growth Prospects

7.6.3. Geographic Lucrativeness

7.7. Hair Growth Supplements

7.7.1. Market Trends and Opportunities

7.7.2. Growth Prospects

7.7.3. Geographic Lucrativeness

7.8. Nocturia Supplements

7.8.1. Market Trends and Opportunities

7.8.2. Growth Prospects

7.8.3. Geographic Lucrativeness

7.9. Fertility Supplements

7.9.1. Market Trends and Opportunities

7.9.2. Growth Prospects

7.9.3. Geographic Lucrativeness

7.10. Others

7.10.1. Market Trends and Opportunities

7.10.2. Growth Prospects

7.10.3. Geographic Lucrativeness


8.1. Introduction

8.2. North America

8.2.1. By Distribution Channel

8.2.2. By Formulation

8.2.3. By Type

8.2.4. By Country United States Market Trends and Opportunities Growth Prospects Canada Market Trends and Opportunities Growth Prospects Mexico Market Trends and Opportunities Growth Prospects

8.3. South America

8.3.1. By Distribution Channel

8.3.2. By Formulation

8.3.3. By Type

8.3.4. By Country Brazil Market Trends and Opportunities Growth Prospects Argentina Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

8.4. Europe

8.4.1. By Distribution Channel

8.4.2. By Formulation

8.4.3. By Type

8.4.4. By Country UK Market Trends and Opportunities Growth Prospects Germany Market Trends and Opportunities Growth Prospects France Market Trends and Opportunities Growth Prospects Italy Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

8.5. Middle East and Africa

8.5.1. By Distribution Channel

8.5.2. By Formulation

8.5.3. By Type

8.5.4. By Country Saudi Arabia Market Trends and Opportunities Growth Prospects UAE Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

8.6. Asia Pacific

8.6.1. By Distribution Channel

8.6.2. By Formulation

8.6.3. By Type

8.6.4. By Country China Market Trends and Opportunities Growth Prospects Japan Market Trends and Opportunities Growth Prospects India Market Trends and Opportunities Growth Prospects South Korea Market Trends and Opportunities Growth Prospects Taiwan Market Trends and Opportunities Growth Prospects Thailand Market Trends and Opportunities Growth Prospects Indonesia Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects


9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard


10.1. Nature's Lab

10.2. Nordic Naturals

10.3. NOW Foods

10.4. Irwin Naturals

10.5. The Vitamin Shopee

10.6. Amway

10.7. Life Extension

10.8. New Chapter, Inc.

10.9. Metagenics LLC

Nature's Lab

Nordic Naturals

NOW Foods

Irwin Naturals

The Vitamin Shopee


Life Extension

New Chapter, Inc.

Metagenics LLC

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