Digital Asset Management Market Size, Share, Opportunities, And Trends By Type (Brand Asset Management, Library Asset Management, Production Asset Management), By Deployment (Cloud, On-Premise), By End-User Industry (Media And Entertainment, Government, Healthcare, BFSI, Retail, Education, Others), And By Geography - Forecasts From 2025 To 2030

Digital Asset Management Market Size:

The Digital Asset Management Market is expected to grow from USD 6.714 billion in 2025 to USD 13.516 billion in 2030, at a CAGR of 15.02%.

Digital Asset Management Market Trends:

Digital asset management is a process of organizing, storing, and retrieving rich media and managing digital rights and permissions. The growing era of digital content across all industries, from healthcare and finance to publishing and education, is contributing to the growth of the digital asset management market.

Moreover, it can lead to a significant cost saving for the business as it enables faster creation, storage, search, and distribution of marketing networks and content, which is further supplements the adoption of digital asset management solutions. North America is expected to play a major role in the market growth, due to the rise in the number of firms offering digital asset management solutions. The Asia Pacific is also expected to play a major role in the market growth, due to digital assets management's ability to tackle common problems that arise when dealing with novel expansion regions, global teams, and an influx of content. 

Digital Asset Management Market Growth Drivers:

• Rise in Cloud Deployment.

The market is expected to surge in the coming years, due to the rise in cloud deployment across various enterprises worldwide. Cloud digital asset management is a solution that enables companies to organize, store, manage, and use their assets in a cloud-hosted environment. The type of digital assets manager is hosted in a safer and secure cloud infrastructure and is offered and delivered in the form of software-as-a-service.

The major benefits of cloud digital asset management are that it has faster upgrades, faster deployment, IT time savings, is easier for users, and has increased agility. According to the data given by Eurostat, 36% of the European Union enterprises had been using cloud computing in the year 2020. Moreover, a significant number of enterprises had been reported to have adopted cloud computing in the United States in the year 2020. Major companies have been making significant developments in the market. For instance, MediaBeacon, one of the key players in the market, provides cloud digital asset management solutions for various end-users. The company also holds and has ISO 27001 certification for data management, software environment, backups, and storage.

• Rising use in the food and beverage industry.

The market is expected to surge in the coming years, due to the rising use of digital asset management solutions and services in the food and beverage industry. The market is expected to surge at a significant rate in the coming years. With the rise of visual and viral media, the demand for high-quality and premium food products is expected to surge. According to Nestle, 72% of Instagram users have purchased a product that they had seen on Instagram. Every key player in the food & beverage market has to use smart solutions to power experiential marketing.

Digital Assets Management in this sector allows the creation of a more centralized environment for all users across different platforms and departments. The DAM allows an enterprise to help make smarter and creative content decisions. In the food & beverage sector, catching the attention of customers is highly imperative. Major companies have been making significant developments in the market. For instance, Brandfolder provides solutions that simplify the way a food & beverage enterprise manages and provides digital assets. The company's solutions add product-specific auto tags, create polished templates, advance editing & formatting, and provide other imperative solutions.

Digital Asset Management Market Segmentation:

• By Type
  • Brand Asset Management
  • Library Asset Management
  • Production Asset Management
• By Deployment
  • Cloud
  • On-Premises
• By End-User Industry
  • Media & Entertainment
  • Government
  • Healthcare
  • BFSI
  • Retail
  • Education
  • Others
• By Geography
  • North America
    • USA
    • Canadá
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Thailand
    • Taiwan
    • Indonesia
    • Australia
    • Others