Global Frozen Pizza Market Size, Share, Opportunities And Trends By Crust Type (Regular Crust, Extra Thin Crust, Deep Dish), By Toppings (Vegetable Topping, Meat Topping), By Distribution Channel (Food Chain Service, Retail), And By Geography - Forecasts From 2023 To 2028

  • Published : Mar 2023
  • Report Code : KSI061614527
  • Pages : 140

During the past few decades, pizza has become a wildly popular classic meal all over the world. Due to its taste, flavour, and affordability, pizza is a favourite dish for people of all age groups. Pizza was introduced to the countries like the United States, and Canada by Italian immigrants in the 1900s, and it became more popular following World War II. Once the majority of the population began purchasing home freezers in the 1940s, frozen meals gained popularity.

The prospect of having a quick and easy-to-prepare, sufficiently filling supper hidden away in their freezer like a frozen pizza—has also brought comfort to buyers. According to IRI statistics, Americans spent US$275 million on frozen pizzas in March 2020, a 92 per cent rise from the same month last year. For the modern consumer, it also makes sense since stocking your freezer with frozen pizzas like that can provide you with a much-needed break from cooking and is frequently less expensive than takeout. As a result, the high popularity of pizza as a dish and rising demand for convenient, easy-to-prepare and filling meals are some of the factors driving the growth of the frozen pizza market globally during the forecast period.

Value and quality are recurring factors in the continuous consumption of frozen pizza by people. Pizza fans have previously shown they are willing to spend extra for higher-quality frozen pizza. Operators of grocery stores and convenience stores have a fantastic potential to be dominant and lucrative in the market as long as they focus on quality.

However, the lack of nutritional value in frozen pizza and the growing demand for fresh organic, clean-label food is restricting the growth of the global market for frozen pizza during the projection period.

Increasing demand for quick and easy prepare food products is anticipated to promote growth for the global frozen pizza market during the projection period.

Frozen pizza dishes need minimal preparation time and can be cooked in a standard microwave oven found in everyone’s kitchen. As a result, people are looking for fast and quick meal options that can be eaten for both lunch and dinner as more individuals work from home and more youngsters participate in remote learning. Single-serve pizza has grown in popularity for lunch, but multi-serve pizza has long been a practical and well-liked evening choice.

The rising demand for ready-to-eat quick foods is one of the main drivers of the frozen pizza market's expansion. People are being forced to look for food products that are simple to prepare because of their changing lifestyles and busy schedule. This aspect is causing more people to adopt easy and quick-to-make food products that are filling as well as delicious such as frozen pizza. The market for frozen is also growing as a result of increased living standards, an increase in the number of women working, and a rapid rise in the number of large retail chains.

Frozen pizzas come in a wide variety that may satisfy different family demands which are also propelling demand. For instance, in February 2023, food giant Nestle announced that they were launching a new line of frozen pizza. As part of its California Pizza Kitchen range of frozen pies, Nestle will also debut a brand-new BBQ Chicken Frozen Pizza with Cauliflower Pizza Crust for more health-conscious consumers.

North America is expected to hold a significant industry share of the global market for frozen pizza during the projection period.

North American region is anticipated to hold a significant amount of market share in the global frozen pizza market. The high popularity and consumption of frozen pizza in countries like the United States are one of the key factors supporting the growth of the market in this region. American consumers spent US$275 million on frozen pizzas in March 2020, up 92 per cent over the same month the previous year, according to IRI figures. Continuous product launches and innovation by key market players such as General Mills, Nestle, and DiGiorno are also spurring growth in the North American region. The market is expanding in this area because of elements such as changing eating patterns, traditional snacking behaviours, easier and quicker preparation methods, and rising consumption of processed RTE food items. Rising nuclear families, an increase in the number of working women, and a sharp rise in the number of supermarkets and hypermarkets are all contributing to the market's expansion.

Yet the West is no longer the only region where frozen pizza is popular. Consumers are more knowledgeable about the newest culinary trends, like frozen pizza, thanks to globalisation. As a result, frozen goods are slowly making their way into Asian markets. Impressive possibilities are already predicted by experts for China, India, South Korea, and other nations.

Market Developments

  • In February 2023, Palermo Villa Inc., a maker of frozen pizza, is moving manufacturing to a new facility in Jefferson, Wisconsin. More than 200 new jobs across the firm, including managerial roles with salaries, production assistants, and positions in quality assurance, maintenance, warehouse operations, and sanitation, according to the corporation, would be generated by the growth.
  • In January 2023, Talia di Napoli, a frozen pizza company that exports real, hand-made pizzas straight from Naples, announces the release of The Vegan Margherita, its first-ever certified vegan pizza. The Vegan Margherita is a gourmet pizza experience that is made by skilled master pizza makers in Naples and is said to taste just like traditional Neopolitan pies.
  • In January 2023, Nintendo is at it once more with a new partnership. This time, frozen pizzas with a Mario motif are being produced in partnership with Freiberger Lebensmittel GmbH, a German frozen food company. Two boxes of Mario pizzas with various toppings will be available. The first one will feature Mario and Luigi on the packaging and include spicy calabrese salami cubes, chorizo, and salami. The other will have a pizza with gorgonzola, mozzarella, and red cheddar with a cover with their villainous equivalents, Waluigi and Wario.


  • By  Crust Type
    • Regular Crust
    • Extra Thin Crust
    • Deep Dish
  • By  Toppings
    • Vegetable Topping
    • Meat Topping
  • By  Distribution Channel
    • Food Chain Service
    • Retail
  • By Geography
    • North America
      • USA
      • Canada
      • Others
    • South America
      • Brazil
      • Others
    • Europe
      • Germany
      • UK
      • France
      • Others
    • Middle East and Africa
      • Israel
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Taiwan
      • Thailand
      • Indonesia
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Assumptions


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Regular Thin Crust

5.3.  Extra Thin Crust

5.4. Deep-dish


6.1. Introduction

6.2. Vegetable Topping

6.3. Meat Topping


7.1. Introduction

7.2. Food Chain Service

7.3. Retail


8.1. Introduction

8.2. North America

8.2.1. United States

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. United Kingdom

8.4.2. Germany

8.4.3. France

8.4.4. Spain

8.4.5. Others

8.5. The Middle East and Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Israel

8.5.4. Others

8.6. Asia Pacific

8.6.1. Japan

8.6.2. China

8.6.3. India

8.6.4. South Korea

8.6.5. Indonesia

8.6.6. Thailand

8.6.7. Others


9.1. Major Players and Strategy Analysis

9.2. Emerging Players and Market Lucrativeness

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Vendor Competitiveness Matrix


10.1. Hansen Foods, Inc.

10.2. Oetker GmbH.

10.3. Atkins Nutritionals, Inc.

10.4. Nestle SA

10.5. Convenio Foods Pvt. Ltd

10.6. McCain Foods Ltd

10.7. Monte Pizza Crust B.V

10.8. Bellisio Foods Inc.

10.9. One Planet Pizza

10.10. Frozen Specialties Inc

Hansen Foods, Inc.

Oetker GmbH.,

Atkins Nutritionals, Inc.

Nestle SA

Convenio Foods Pvt. Ltd

McCain Foods Ltd

Monte Pizza Crust B.V

Bellisio Foods Inc.

One Planet Pizza

Frozen Specialties Inc