Global Jam Market Size, Share, Opportunities, And Trends By Type (Jams And Jellies, Marmalades, Others), By Application (Bread Spreads, Baking And Pastries, Others), By Distribution Channel (Hypermarkets And Supermarkets, Convenience Stores, Online Retail Specialty Stores, Others), And By Geography - Forecasts From 2024 To 2029

  • Published : Feb 2024
  • Report Code : KSI061616612
  • Pages : 142

Jams are commonly produced by crushing or chopping fruits and combining them with sugar, forming a semi-liquid product. Jam is less firm than jelly. Jams that are made from a mixture of fruits are commonly known as conserves, especially when citrus fruit, nuts, coconut, or raisins are involved in the production of conserves. Jams are prepared in two different methods, which include the standard methods, which doesn’t involve the usage of pectin and only makes use of fruits that already contain naturally high pectin content, and commercial liquid or powdered pectin, which involves the use of pectin and fruits. Jam products are commonly stored in mason jars with a tight seal lid on top to prevent any kind of mould formation or loss of good flavour or colour. Fruit Jams are known to contain a wide range of health benefits, which include:

  • Boosts vitamin C intake, which acts as an antioxidant and helps protect the cells from damage from free radicals in the environment such as cigarette smoke, air pollution, and many others,
  • Boosts the immune system, due to the rich content of immune-improving substances such as natural fibre, minerals, probiotics, and vitamin A,
  • Improves digestion, due to great amounts of dietary fibre, potassium, and folate (folic acid),
  • Reduces the risk of cardiovascular diseases due to the wide range of vitamins, minerals, antioxidants, and fibre in jam products.


The global jam market is expected to witness an increase in growth during the forecasted period of 2024-2029, due to factors such as an increase in consumption of bread and bread products, which also boosts the increase of breakfast cereal.

Market Drivers:

  • Increasing consumption of bread products: Jams are popular for being used as spreads on several different baked goods, which include bread, cakes, and many others. Jam is also known to be used as filling for products such as biscuits, cakes, and many others. The increase in consumption of bread products is expected to increase the consumption of jam products as well due to the global usage of jams as spreads and fillings. The Institute of Food Technologies states that the global market for bread, which includes packaged and artisan products, is expected to display an increase of US$118 billion, with a CAGR of 7.3% from 2022-2027. It was also found that there was an increase in the growth of new bread and bread products from 2018 to 2022, with a CAGR of 1.5%. Since fruit jams are known for being used as a spread to enhance taste and also for the nutrients in the jam products, Bread products also provide a wide range of benefits, which include high fibre content, gluten-free, reduced sugar, organic, lactose-free, and digestive or immunity support. When combined with the several nutrients and benefits of fruit jams, the increase in consumption of jam sandwiches will provide the necessary boosts for the growth in demand for jam products. Therefore, the increase in consumption of bread and bread products will be expected to increase in growth, providing a necessary boost in the global jam market growth as well.

Key Players:

  • The J.M. Smucker Company: Also known as Smuckers, a well-known food and beverage manufacturer who is known for the marketing of products such as consumer foods, pet foods, and coffee.  They are also one of the leading producers and marketers of jams, jellies, and preservatives in the United States.
  • Kissan: A well-known private label brand from India that is known for the production and marketing of jams, ketchup, and squash products. They are known for the production of jam in India, with various flavours such as apple, banana, mango, papaya, grape, pear, pineapple, and orange.

Regional Analysis:

The North American region is expected to witness a significant increase in growth in the global jam market during the forecasted period of 2024-2029. The factors that affect the market growth in this region are the increasing consumption of breakfast cereals and processed foods like biscuits, cakes, and many others since fruit jams are known to be used as fillings. The growth of consumption of breakfast cereals, which include bread products, cereals, oats, and many others, will help assist the jam market growth due to the increasing usage of jam with several breakfast cereal products in the market. The Institute of Food Technology states that the United States dominated the global bread and bread products market between 2018 and 2022, with a CAGR of 16% when compared with the rest of the world. Also, as per the Agricultural and Processed Food Products Export Development Authority, the North American region had the largest share in sales for breakfast cereals in the world, expecting an increase of US$40 billion worldwide. The increase in consumption of breakfast cereals will, therefore, provide the necessary boost for the jam market growth during the forecasted period, with the wide use of jam as spreads and also the various health benefits that come with fruit jam products.

Market Developments:

  • July 2022: Tata Consumer Products announced the release of their premium honey and preserves products under the Himalayan Brand. The products include handmade preserves that were made in small batches using Himalayan-originated fruits and were sourced from partners with a commitment to helping local communities. The various flavours of the preserves include strawberry, black cherry, apple cinnamon, and three fruit marmalade and contain no added preservatives or flavouring to the jam products. Himalayan is a brand that is under the consumer products company Tata Consumers Products, providing various types of consumer products such as bottled mineral water, honey, and preserves. All their products are genuinely sourced from the Himalayas, creating value and loyalty to the brand name. The product portfolio was set to be available all over India in select premium outlets.


  • By Type:
    • Jams and Jellies
    • Marmalades
    • Others
  • By Application:
    • Bread Spreads
    • Baking and Pastries
    • Others
  • By Distribution Channel:
    • Hypermarkets and Supermarkets
    • Convenience Stores
    • Online Retail
    • Specialty Stores
    • Others
  • By Geography:
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Italy
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Taiwan
      • Thailand
      • Indonesia
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

1.8. Key Benefits to the Stakeholder


2.1. Research Design

2.2. Research Processes


3.1. Key Findings

3.2. Analyst View


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Jams and Jellies

5.2.1. Market Trends and Opportunities

5.2.2. Growth Prospects

5.2.3. Geographic Lucrativeness

5.3. Marmalades

5.3.1. Market Trends and Opportunities

5.3.2. Growth Prospects

5.3.3. Geographic Lucrativeness

5.4. Others

5.4.1. Market Trends and Opportunities

5.4.2. Growth Prospects

5.4.3. Geographic Lucrativeness


6.1. Introduction

6.2. Bread Spreads

6.2.1. Market Trends and Opportunities

6.2.2. Growth Prospects

6.2.3. Geographic Lucrativeness

6.3. Baking and Pastries

6.3.1. Market Trends and Opportunities

6.3.2. Growth Prospects

6.3.3. Geographic Lucrativeness

6.4. Others

6.4.1. Market Trends and Opportunities

6.4.2. Growth Prospects

6.4.3. Geographic Lucrativeness


7.1. Introduction

7.2. Hypermarkets and Supermarkets

7.2.1. Market Trends and Opportunities

7.2.2. Growth Prospects

7.2.3. Geographic Lucrativeness

7.3. Convenience Stores

7.3.1. Market Trends and Opportunities

7.3.2. Growth Prospects

7.3.3. Geographic Lucrativeness

7.4. Online Retail

7.4.1. Market Trends and Opportunities

7.4.2. Growth Prospects

7.4.3. Geographic Lucrativeness

7.5. Specialty Stores

7.5.1. Market Trends and Opportunities

7.5.2. Growth Prospects

7.5.3. Geographic Lucrativeness

7.6. Others

7.6.1. Market Trends and Opportunities

7.6.2. Growth Prospects

7.6.3. Geographic Lucrativeness


8.1. Introduction

8.2. North America

8.2.1. By Material

8.2.2. By Application

8.2.3. By Product Type

8.2.4. By Country United States Market Trends and Opportunities Growth Prospects Canada Market Trends and Opportunities Growth Prospects Mexico Market Trends and Opportunities Growth Prospects

8.3. South America

8.3.1. By Material

8.3.2. By Application

8.3.3. By Product Type

8.3.4. By Country Brazil Market Trends and Opportunities Growth Prospects Argentina Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

8.4. Europe

8.4.1. By Material

8.4.2. By Application

8.4.3. By Product Type

8.4.4. By Country United Kingdom Market Trends and Opportunities Growth Prospects Germany Market Trends and Opportunities Growth Prospects France Market Trends and Opportunities Growth Prospects Italy Market Trends and Opportunities Growth Prospects Spain Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

8.5. Middle East and Africa

8.5.1. By Material

8.5.2. By Application

8.5.3. By Product Type

8.5.4. By Country Saudi Arabia Market Trends and Opportunities Growth Prospects UAE Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

8.6. Asia Pacific

8.6.1. By Material

8.6.2. By Application

8.6.3. By Product Type

8.6.4. By Country Japan Market Trends and Opportunities Growth Prospects China Market Trends and Opportunities Growth Prospects India Market Trends and Opportunities Growth Prospects South Korea Market Trends and Opportunities Growth Prospects Taiwan Market Trends and Opportunities Growth Prospects Thailand Market Trends and Opportunities Growth Prospects Indonesia Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects


9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard


10.1. F. Duerr & Sons Ltd  

10.2. The J.M. Smucker Company  

10.3. Andros Group  

10.4. St. Dalfour  

10.5. B&G Foods, Inc. 

10.6. Kissan (Unilever)

10.7. Natureland Organics

10.8. Andros Asia

F. Duerr & Sons Ltd 

The J.M. Smucker Company 

Andros Group 

St. Dalfour 

B&G Foods, Inc.

Kissan (Unilever)

Natureland Organics

Andros Asia