Global Jam Market - Strategic Insights and Forecasts (2026-2031)

The Global Jam market is set to reach USD 10.7 billion in 2031, growing at a CAGR of 4.7% between 2026 and 2031, from USD 8.5 billion in 2026.

Market Overview

The Global Jam Market includes fruit-based spreads, jams, jellies, marmalades, and preserves prepared by cooking fruit with sugar and pectin for retail and foodservice applications worldwide . The category is being driven by regulatory changes in the EU, changes to labeling policy in the U.S. and Asia-Pacific, and significant investment from major manufacturers.

• The EU has completed an extensive rewrite of standards on jam composition. Directive (EU) 2024/1438 increases the minimum fruit content required for jams. The new standards require 450g of fruit per kilogram for regular jams, up from 350g per kg, 500g of fruit per kg for extra jams, up from 450g per kg. This change aims to promote the reformulation of products that have high sugar content.

• National transposition is already underway. The EU has revised the minimum percentages of fruit in products, with Italy implementing a decree following suit starting 14 June 2026. The 2025 requirements are due to be implemented by businesses in Ireland by this same time.

• The U.S. is progressing its own labeling reform. The FDA is working on a proposed "low added sugar" nutrient content claim as well as a final front-of-packaging nutrition rule, both of which will be available in winter 2026. Senators Booker and Blumenthal separately also introduced the Food Labeling Modernization Act of 2026, which mandates warning labels for foods that are high in added sugar. There are already FDA regulations that limit the amount of sugar in jelly to 55 parts of sugar for every 45 parts of fruit by weight.

• The Asia-Pacific regulators are on a similar journey. In April 2026, Indonesia approved its "Nutri-Level" front-of-pack labeling policy, which will come into effect in July 2027. The new front-of-pack labelling system for Canada was implemented on January 1, 2026.

• The EU is a key trading partner, with Turkey being a strong partner of the EU on trade. The EU’s exports of goods to Türkiye totalled €114.3 billion in 2025. The EU’s imports of goods from Türkiye amounted to €103.3 billion.

• Despite pressure from activists, J.M. Smucker keeps investing in U.S. capacity. It's investing more than $120 million in its Columbus, Georgia, Hostess plant, which will be finished in early 2027.

• The capacity of smaller manufacturers is also increasing. The Humble Group of Sweden has invested approximately $14.4 million in doubling its jelly production at its subsidiary, Grahns Konfektyr, by 2028.

• Growing emphasis on clean-label, natural, and healthier formulations is encouraging jam manufacturers to reformulate products with lower sugar content, higher fruit content, and fewer artificial ingredients to align with evolving consumer preferences and regulatory requirements.

Market Drivers

Rising Disposable Incomes, Expansion of Modern Retail and E-Commerce Channels

Growing household consumption and disposable incomes are increasing expenditure on packaged, convenience foods, and premium food products, bolstering demand for jams worldwide. The report from Household Income and Consumption Expenditure published by the National Bureau of Statistics of China concluded that in 2025, the country's per-capita disposable income was 43,377 yuan, increasing 5.0% as compared to the previous year. Consumer consumption expenditures rose 4.4% to 29,476 yuan per capita, indicating increased spending on packaged foods and breakfast products like jams in the coming years.

• Similarly, U.S. personal consumption expenditures followed a seasonally adjusted 0.7% rise in May 2026 with a consistent advance of 0.3% during June 2026, according to estimates provided in July 2026 by the U.S. Bureau of Economic Analysis.

• Global retail is transitioning towards digital channels, with the OECD reporting that the market distribution of businesses selling through e-commerce has expanded significantly over the past decades, accelerating grocery product availability and empowering food manufacturers to reach consumers beyond physical retailers.

• According to the U.S. Census Bureau, retail e-commerce sales during the second quarter of 2026 were US$340.2 billion, an increase of 12.2% year-on-year, representing 17.1% of total retail sales. This emphasizes that online channels are becoming a key part of the purchasing process for consumers, propelling growth in digital distribution options for packaged food items.

• Retail sales of physical goods in online retail grew by 6.5% year-on-year to 9.15 trillion yuan during the first three quarters of 2025 in China, as per the National Bureau of Statistics of China. This contributed nearly a quarter of total retail sales of consumer goods, allowing wider consumers access to packaged food and specialty and imported jam products.

Major Segment Analysis

Bakery and Pastries

By application, the global jam market is segmented into bread spreads, baking and pastries, and others. The others are applications such as dessert, confectionery, yogurt, ice cream, and foodservice preparations that extend the usage base for jam products.

The demand for fruit-based, reduced-sugar, organic, and application-specific jam formulations is driven by product innovations across applications. The baking and pastries segment in the application is growing significantly, with a shift toward healthier and more natural ingredients.

• Increasing global bakery and pastry consumption is increasing demand for jams that are used as fillings, toppings, or flavoring ingredients in cakes, croissants, Danish pastries, doughnuts, and other baked products.

• U.S. inflation-adjusted food-away-from-home expenditure reached $1.41 trillion in 2025, representing 56.3% of overall food expenditure, whereas food at home was $1.10 trillion in 2025, highlighting the ongoing importance of these food services channels where bakery and pastry products are primarily found.

• The increasing adoption of fruit-based fillings in pastries and confectionery-style baked goods is driven by the growing preference for more fruit-based and natural bakery products.

• More concretely, the bakery products sustained a consistent demand for jam as an element of cakes, cookies, pastries, rolls, and other baked goods. The USDA ERS’s 2025 U.S. food-demand research has identified several distinct food categories, including biscuits, rolls, muffins, cakes, cookies, and other bakery products. This highlights the diverse range of bakery products that can be paired with jams and fruit fillings.

• Clean-label texturing technologies continue to expand applications for bakery fillings based on jams. Ingredion claims that citrus fiber can either partially or completely replace pectin in jams and fruit fillings. Additionally, it offers the advantage of providing extra fibre and creating textures from soft gels to firm, sliceable products. This helps create simpler-label bakery fillings.

• The diverse product and application developments exhibited by jam brands are facilitating the use of jams across toast, bakery items, pastries, cakes, cookies, and other baked products.

Online Retail

By distribution channel, the global jam market is segmented into hypermarkets and supermarkets, convenience stores, online retail, specialty stores, and others. The online retail channel is expected to show considerable growth fueled by the booming e-commerce activities. The online retail segment is projected to grow at a considerable rate owing to the growing adoption of digital platforms for shopping for food items.

• Ongoing technological advancements and digitization globally have increased the transition towards digital platforms for buying food products, including jams & jellies. This is expected to amplify their preference for such distribution channels.

• Research studies like DHL’s “2026 E-Commerce Trend Report” show the significantly growing e-commerce landscape, and from the 29,000 online shoppers surveyed globally, nearly 38% brought food & beverage products from the international market. This growing trend supports the online retail transition for purchasing jams

• Continued growth in global internet penetration followed by investment to expand high-speed network bandwidth has stimulated the segment expansion. According to the International Telecommunication Union (ITU), in 2025, nearly 74% of the global population were internet users, representing a 3% growth from the preceding year.

• Higher convenience coupled with time & cost utility offered by online channels has increased their preference over offline retail stores, especially in global economies like the USA, which witnessed 10.1% growth in its e-commerce sales in Q1 2026 (according to the US Census Bureau).

• Continued growth in mobile phone ownership has further expanded online surfing, which is shaping the market outlook for digital retail platforms for buying jams. Data from the International Telecommunication Union shows global mobile phone ownership reached 82% in 2025, with penetration rate reaching more than 90% in high-income economies.

Regional Analysis

North America: the US

• High per-capita food spending owing to improved disposable income in the United States has positively impacted the market for processed food products, including jams. According to the USDA, in 2025, per capita food expenditure reached USD 7,345.52, representing nearly 3.3% growth over 2024.

• As around 80% of the population resides in urban areas in the United States (According to the World Bank), this further propels the market scope, as such demographics indicate a high reliance on convenience and ready-to-eat food products.

  Report Metric	Details
  Total Market Size in 2026	USD 8.5 billion
  Total Market Size in 2031	USD 10.7 billion
  Forecast Unit	Billion
  Growth Rate	4.7%
  Study Period	2021 to 2031
  Historical Data	2021 to 2024
  Base Year	2025
  Forecast Period	2026 – 2031
  Segmentation	Type, Application, Distribution Channel, Category, Geography
  Companies	F. Duerr & Sons Ltd The J.M. Smucker Company Andros Group Incorporated Winland Foods Inc. Morton Foods Limited

• With youth and middle-aged accounts for nearly 30% of the total US population (According to the US Census), there is a constant increase in their purchasing power. As a result, the demand for premium food products, particularly jams and jellies, is high. This trend is expected to contribute significantly to market expansion.

• As a major player in the global economy, the United States holds high market potential. This has led global brands such as Kraft & Heinz, J.M. Smucker Company, and Andors Group, among others, to establish their presence in the US market, which is estimated to amplify the market opportunities.

• The growing transition towards a healthy lifestyle has escalated the requirement for organic jams & jellies in the United States, which is expected to drive new product developments in the market. Companies like Crofter Organic have capitalized on this trend by providing an extensive portfolio of organic jams and fruit spreads in the USA.

Company Profiles

The J.M. Smucker Company’s strategy in the fruit spreads and jam market centers on leveraging core brand equity while evolving to meet changing consumer preferences for convenience, lower sugar, and natural ingredients. To maintain market leadership, Smucker balances premiumization and product innovation in its legacy jam lines with aggressive expansion into convenient, bite-sized handheld options like PB&J sandwiches. Smucker leverages its robust scale and retail distribution to protect its margins while positioning fruit spreads as a versatile, everyday staple.

Recent Developments

• February 2026: The Smucker’s® fruit spreads that have been trusted by families for generations are getting a new look. For the first time in nearly 30 years, Smucker’s is unveiling a bold, modern redesign that builds on the brand’s iconic ‘90s-era packaging, bringing its familiar charm and heritage together with a sense of fun and flavor, made for today’s real-life modern snacking moments.

• November 2025: Oishii launched a limited-edition artisanal jam collection using premium Koyo strawberries, including strawberry-yuzu preserves, positioning the products within the high-end gourmet fruit spread segment.

• November 2025: Bonne Maman introduced a Concord Grape fruit spread, expanding its flavor portfolio with a less-sweet, concentrated grape offering targeting traditional sandwich and baking applications.

• April 2025: As Ever launched a limited-edition raspberry jam as its first commercial product, which sold out within an hour, signaling strong premium demand for artisanal fruit preserves.

Jam Market Scope: