Online Grocery Shopping Market Size:
The global online grocery shopping market, valued at US$852.195 billion in 2030 from US$273.704 billion in 2025, is projected to grow at a CAGR of 25.5% through 2030.
The global online grocery shopping market is growing due to increasing internet penetration and connected devices such as smartphones and tablets. The market is rising due to technological advancements and the convenience of online shopping, which offers various products while saving on cost and time. The major reasons for the start of online grocery shopping are the increasing internet penetration worldwide and the growth in smartphone devices that are directly connected to the internet. According to World Bank data, the number of people using the internet has grown two-fold in a decade. This increase in Internet usage has increased the number of people using Internet applications worldwide.
Online Grocery Shopping Market Overview & Scope:
The global online grocery shopping market is segmented by:
- Product: The product segment is categorized into fresh produce, dairy, meat & poultry products, and others. The fresh produce category is expected to witness major growth, as the online shopping platforms offer certified and organic fruits and vegetables
- Mode of Payment: By mode of payment, the online grocery market is segmented into cash on delivery and prepaid. The increasing utilization of online modes of payment is among the key factors propelling the growth of the prepaid mode of payment in the online grocery shopping market during the estimated timeline.
- Region: North America is expected to have a significant share in the global online grocery shopping market due to large retailers owning big wholesale shops and providing online grocery shopping services. The early adoption of advanced technology and services, along with high awareness among consumers on how to use online grocery shopping apps, is spurring the market growth of online grocery shopping in North America.
Top Trends Shaping the Global Online Grocery Shopping Market
1. Increasing demand for the Dairy sector
- The dairy product segment of the market includes fresh milk, curd, cheese, and butter, among others. The online grocery shopping platforms offer a wide range of dairy products.
Online Grocery Shopping Market Growth Drivers vs. Challenges:
Opportunities:
- Convenient shopping experience: The market for online grocery shopping is growing due to the rising demand for food and the accessibility of grocery products on various online platforms. The internet has made it easy for everyone to buy online, with numerous options and at a discounted rate. The growing population of vegans worldwide is an opportunity for online grocery shopping.
- Ease of payment methods: There are not only many options available for choosing food, but also several options for paying the total bill. Online grocery shopping allows options like paying at the time of delivery and prepaid payment. Cash on delivery has a significant market share as people have more faith in paying in physical form than in online transactions.
Challenges:
- Higher price difference from local offline stores: The higher price difference of the products from offline is among the key factors challenging market growth.
Online Grocery Shopping Market Regional Analysis:
- Asia Pacific: The Asia-Pacific region is expected to be the fastest-growing regional online grocery shopping market. The market tends to increase in developing countries like India and China due to urbanization. The changing lifestyle, growing disposable income, and increasing number of people working in multinational companies have increased the demand for online grocery shopping.
Online Grocery Shopping Market Competitive Landscape:
The market is fragmented, with many notable players including Amazon.com, Inc., Instamart (Swiggy), Walmart, Ahold Delhaize, Albertsons Companies, Inc., Target Brands, Inc., The Kroger Co., and Boxed, LLC, among others:
- Platform Launch: In November 2024, Instacart, a leading online grocery platform, launched the SNAP eligibility screener, making it the first platform to introduce such a solution. The Supplemental Nutrition Access Program or SNAP eligibility screener aims to educate consumers and streamline access to the benefits.
Why Purchase This Report?
- 70+ pages of actionable data: Pricing trends, units, regional demands, analysis (2023-2030), and competitive benchmarking.
- Proprietary insights: Surveys from industry leaders.
- Excel deliverables: Pre-formatted tables for seamless integration into business strategies.
Online Grocery Shopping Market Scope:
| Report Metric |
Details |
| Study Period |
2021 to 2031 |
| Historical Data |
2021 to 2024 |
| Base Year |
2025 |
| Forecast Period |
2026 – 2031 |
| Report Metric |
Details |
| Online Grocery Shopping Market Size in 2025 |
US$273.704 billion |
| Online Grocery Shopping Market Size in 2030 |
US$852.195 billion |
| Growth Rate |
CAGR of 25.5% |
| Study Period |
2020 to 2030 |
| Historical Data |
2020 to 2023 |
| Base Year |
2024 |
| Forecast Period |
2025 – 2030 |
| Forecast Unit (Value) |
USD Billion |
| Segmentation |
- Product
- Mode of Payment
- Geography
|
| Geographical Segmentation |
North America, South America, Europe, Middle East and Africa, Asia Pacific |
| List of Major Companies in the Online Grocery Shopping Market |
|
| Customization Scope |
Free report customization with purchase |
Global Online Grocery Shopping Market is analyzed into the following segments:
By Product
- Fresh Produce
- Dairy Products
- Meat & Poultry Products
- Others
By Mode of Payment
By Region
- North America
- Europe
- Asia Pacific
- South America
- Middle East & Africa
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