The global pollination market is projected to grow at a CAGR of 3.50% over the forecast period, increasing from US$1.795 billion in 2025 to US$2.132 billion by 2030.

The demand for pollination services is estimated to grow in the coming years due to an increasing need to accelerate the development of the agriculture sector, thereby providing a boost to the economy. Moreover, there are rising concerns among the market players to boost pollination activities.
Furthermore, the adoption of AI-integrated models in analyzing different pollinator activities and improving pollination techniques is going to provide an opportunity for the end-user industries to increase their market share and bolster market growth further. However, the seasonal production of California Almonds, which is a highly popular product in the North American region and globally, is hindering the market growth. In addition, the use of pesticides is also depleting the pollinator colonies, which is adding to the restraints being imposed on market growth.
Geographically, North America is estimated to hold a considerable share over the forecast period, owing to the fact that there is a surging demand and increased production of California almonds by pollinators. The Asia Pacific region is expected to witness significant growth over the forecast period, owing to the fact that there are increasing initiatives being taken by the government in order to boost the agriculture sector in countries such as India.
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Pollination is the process through which pollens are transferred from a male species of a plant to a female species. It helps in increasing the efficiency and yield of crops and boosts the quality of the seed. Pollination services also help in developing a genetically diverse population of plants.
The rising demand for floriculture globally is propelling the pollination market’s growth. Pollination plays a critical role in the production of flowers. The total production of floriculture in the global market witnessed massive growth. The US Department of Agriculture stated that in 2023, the total number of floriculture producers in the USA was recorded at 10,216, a drastic increase from 8,949 flower producers in 2022. The agency further stated that the total value of floriculture sales increased to US$6.69 billion in 2023.
In the USA, Florida accounted for about US$1,208 million in floriculture sales, followed by California and Michigan with US$983 million and US$695 million, respectively.
Some of the major companies include Biobest Group NV, Bee Farms Products, and Koppert.
The global pollination market is segmented by:
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1. Growing Demand for Floriculture
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Drivers:
The global production of different types of crops witnessed significant growth over the past few years. The US Department of Agriculture, in its report, stated that the production of crops across multiple countries, like India, China, Malaysia, and the USA, witnessed growth over the past few years. The agency stated that in the USA, the production of soybeans was 113,273 thousand tons in 2023/24, which increased to 121,417 thousand tons in 2024/25. Similarly, the production of rice and sorghum increased to 6,931 thousand tons and 8,071 thousand tons in 2023/24, respectively, which increased to 6,979 and 8,147 thousand tons, respectively, in 2024/25.
Additionally, the "First International Forum for Action on Sustainable Beekeeping and Pollination" was convened by FAO and Slovenia for the whole world. It focused on youth engagement and sustainable practice. The intent is for this forum to collaborate internationally to share knowledge on matters of pollinator protection.
Further, research shows that low pollination can lead to large declines in agricultural revenues from pollination loss, especially in poor countries whose development depends on livelihood and food. Thus, raising pollinator populations and biodiversity is now increasingly important for environmental and financial sustainability.
Some of these include decreasing the exposure of the pollinators to the pesticides that are used by using other forms and methods to control the pests, and improving the bee husbandry industry for more effective pathogen control, among others. Thus, these factors are bolstering the market growth. In addition, California almonds, which are amongst the finest varieties of almonds, are also produced by pollination among some of the other products, such as honey, beeswax, watermelons, and blueberries, among some other fruits and vegetables, which are boosting agriculture production thereby leading to the development of the agriculture sector.
Furthermore, the Food and Agriculture Organization (FAO) has taken an action plan called “The International Pollinator Initiative”. The stipulated time period for this plan is from 2019-2030. The objective of this action plan is to safeguard the different pollinators and promote the use of sustainable practices, and ensure that continuous monitoring is being conducted and pollinator-friendly practices are being implemented, among others. The growth in the bee and honey industry is significant to the overall pollination market growth.
Challenges:
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The global pollination market is segmented by type into self-pollination and cross-pollination. Increased use of cross-pollination worldwide is due to its critical contribution to agriculture, ensuring better quality and quantity of crop yield. More than 87 of the 115 major food crops globally are cross-pollinated, promoting nutrition and food security. Pollination is done ancillary to the activities of pollinators such as bees, birds, and bats, and it is vital for producing fruits, vegetables, nuts, and seeds. This has further increased the production of fruits and vegetables. For instance, according to the National Horticulture Board's National Horticulture Database, India produced 204.96 million metric tonnes of vegetables and 112.62 million metric tonnes of fruits in 2023–2024.
Additionally, the "First International Forum for Action on Sustainable Beekeeping and Pollination" was convened by FAO and Slovenia for the whole world. It focused on youth engagement and sustainable practice. The intent is for this forum to collaborate internationally to share knowledge on matters of pollinator protection.
Further, research shows that low pollination can lead to large declines in agricultural revenues from pollination loss, especially in poor countries whose development depends on livelihood and food. Thus, raising pollinator populations and biodiversity is now increasingly important for environmental and financial sustainability.
North America: The region is expected to hold a significant market share due to regional farmers increasing their production of pollinator-dependent crops due to rising consumer demand for fruits, nuts, and vegetables. Beekeepers relocate their bees nationwide to service the growing number of pollination contracts and find high-quality forage to produce honey.
There is a shortage of nationwide information regarding the number of honey bee colonies that travel through each state over the year, as well as the routes and distances that these colonies cover. This has also increased the production of honey. For instance, in 2023, the United States produced 139 million pounds of honey, an 11% increase over 2022. In 2023, there were 2.51 million honey-producing colonies.
U.S. farmers are increasing their production of pollinator-dependent crops due to rising consumer demand for fruits, nuts, and vegetables. Beekeepers relocate their bees nationwide to service the growing number of pollination contracts and find high-quality forage to produce honey.
There is a shortage of nationwide information regarding the number of honey bee colonies that travel through each state over the year, as well as the routes and distances that these colonies cover. This has also increased the production of honey. For instance, in 2023, the United States produced 139 million pounds of honey, an 11% increase over 2022. In 2023, there were 2.51 million honey-producing colonies.
Further, the United States Department of Agriculture, with different agencies, namely the National Agricultural Statistics Service, National Institute of Food and Agriculture, and Economic Research Service, supports several conservation and research projects that leverage the importance of maintaining pollinator populations. The programs address diseases, habitat degradation, and losses in honey bee colonies.
Moreover, greater efforts have been directed towards preserving healthy pollinator ecosystems because of dwindling native pollinator numbers and growing commercial beekeeping challenges. Even though the USDA continues this support through grants for research on pollinator health and habitat conservation, unique programs like CRP strive to create land management practices that favour pollinators.
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The market is fragmented, with many notable players, including Koppert, Biobest Group, Overberg Honey Company, Ubees, Ontario Honey Company, Bee Farms Products, Pollinator Partnership, Applewood Seed Company, Ubusi Beekeeping, Sullivan Bees (API Holdings), BioBee, Stagg Honey Company, QueenDee (Tech-19), and Biobest Group (Floridienne Group), among others.
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 β 2031 |
| Report Metric | Details |
| Pollination Market Size in 2025 | US$1.795 billion |
| Pollination Market Size in 2030 | US$2.132 billion |
| Growth Rate | CAGR of 3.50% |
| Study Period | 2020 to 2030 |
| Historical Data | 2020 to 2023 |
| Base Year | 2024 |
| Forecast Period | 2025 – 2030 |
| Forecast Unit (Value) | USD Billion |
| Segmentation |
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| Geographical Segmentation | North America, South America, Europe, Middle East and Africa, Asia Pacific |
| List of Major Companies in the Pollination Market |
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| Customization Scope | Free report customization with purchase |
Segmentation
By Crop Type
By Type
By Region
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