The global fruit juice market is evaluated at US$281.807 billion for the year 2019 and is projected to grow at a CAGR of 6.33% to reach the market size of US$433.076 billion by the year 2026.
Fruit juice is a non-fermented liquid produced by squeezing or macerating fruits mechanically. Avocado juice enhances natural energy in the body; watermelon juice keeps the body hydrated and helps metabolism; papaya juice promotes good digestion; lemon juice fights viral infections, and pineapple juice lowers cholesterol levels, to name a few. Fruit juice is one of the most frequently consumed beverages on the planet, thanks to its refreshing taste and longer shelf life.
GLOBAL FRUIT JUICE MARKET, US$ billion, 2019 to 2026
Source: Knowledge Sourcing Intelligence Analysis
Rising health concerns to drive the market growth.
The global fruit juice demand is being driven by rising health concerns. Fruit juice contains vital nutritional components, and a lack of them can contribute to a variety of ailments and disorders. As a result, the nutritional advantages of fruit and vegetable juice serve as a motivator for their intake. For instance, orange juice is widely regarded as one of the healthiest beverages due to its potential to strengthen the immune system, minimize symptoms of aging, guard against cancer, increase cellular repair and metabolism, cleanse the body, improve blood pressure, and lower cholesterol levels.
Switch from carbonated beverages to natural fruit juices to augment market share.
Fruit juices can be used to substitute carbonated beverages and energy drinks. Consumers are health-conscious, and they prefer fruit juice to any other beverage on the market. Soft drinks, such as colas and flavored sodas, are being consumed less internationally due to their high sugar content, artificial coloring, phosphoric acid, artificial sweeteners, and caffeine, all of which are harmful to the human body. As a result, many customers are switching from carbonated beverages to natural fruit juices. Fruit juice has been a component of many people's everyday diets as their lifestyles have changed. Juice manufacturers are focused on adding more vitamins and minerals in response to changing consumer tastes and preferences.
Better Juice has developed cutting-edge technology that gives consumers new choices when it comes to drinking healthier drinks. Better Juice, a food-tech start-up, has found a technique to lower sugar in naturally occurring goods like fruit juice, reducing sugar intake by up to 87 percent and battling diabetes and other illnesses caused by sugary beverages and juices.
Fortified fruit juices to increase the market demand.
Fruit juices enriched with functional additives provide new product potential for firms that can understand customer preferences and develop and sell functional fruit juice products that satisfy those expectations. Omega-3 fatty acids, fiber, bioactive chemicals, vitamins, and probiotic bacteria are just a few of the functional components that the juice business may use to create new products. Fruit juices are supplemented with vitamins to improve their nutritional profile. Vitamin D, vitamin E, vitamin A, and vitamin C are just a few of the vitamins that are commonly found in fruit juices.
Convenient packaging to attract customers.
For all consumers, convenience packaging is a major component in attracting them to purchase fruit juice. Companies are concentrating on product innovation to influence customers through various marketing strategies such as ads and effective distribution. Customers want genuine fruit juices or drinks that are 100 percent fruit (concentrated juice).
Under the Real Activ brand, Dabur and Tetra Pak released a low-calorie juice variety in 2020. The Real Activ low-calorie range will appeal to fitness fanatics and health-conscious clients, according to Dabur India's business head (foods), and the product's reputation will be enhanced by the innovative packaging.
Coca-Cola India has announced the debut of two new products under its 13-year-old Minute Maid brand: Vita Punch and Nutri Force, as part of its ‘Delightful Fruit Nutrition' category. The two products, which are fruit juice-based beverages, will be available on August 15, 2020. Though Coca-Cola India says that Vita Punch provides 100 percent of daily vitamin C requirements, Nutri Force juice contains soluble iron and promises to improve children's cognitive abilities.
Global Fruit juice Market share, by geography
Source: Knowledge Sourcing Intelligence Analysis
North America to dominate the market and the Asia Pacific to witness significant growth rate.
In 2019, the Fruit Juice Market was dominated by the North American region. This is due to increased demand for healthier options such as cold-pressed juices and fruit and vegetable blends in the North American area, as well as increased juice consumption. During the projection period, however, Asia Pacific is expected to have the highest CAGR. This is due to increased investment by major companies, as well as creative packaging and product development in rising markets like India and China.
Impact of COVID-19 pandemic.
Because of the health advantages connected with the COVID-19 pandemic, the food and beverage sector has seen an increase in the consumption of a wide range of processed foods and ready-to-drink beverages such as packed fruit juices. Quarantine and extended lockdown have had a significant influence in Europe, the Americas, and around the world, and it has generated an opportunity owing to their demand as a result of increasing health awareness and concern for preserving immunity and therefore health. Fruit juices assist to improve general health, lower illness risk, and cleanse the body, all of which are important for overall health.
|Market size value in 2019||US$281.807 billion|
|Market size value in 2026||US$433.076 billion|
|Growth Rate||CAGR of 6.33% from 2019 to 2026|
|Forecast Unit (Value)||USD Billion|
|Segments covered||Concentration, Type, Flavour, Category, And Geography|
|Regions covered||North America, South America, Europe, Middle East and Africa, Asia Pacific|
|Companies covered||The Coca-Cola Company, PepsiCo, Welch’s, Loblaws, Dr Pepper Snapple Group, Hangzhou Wahaha Group, Campbell Soup Company, Ocean Spray, Citrus World Inc., Eckes Granini Group|
|Customization scope||Free report customization with purchase|
Frequently Asked Questions (FAQs)
Q1. What will be the fruit juice market size by 2026?
A1. The fruit juice market is projected to reach a market size of US$433.076 billion in 2026.
Q2. What is the size of global fruit juice market?
A2. Fruit Juice Market was valued at US$281.807 billion in 2019.
Q3. What are the growth prospects for the fruit juice market?
A3. The global fruit juice market is projected to grow at a CAGR of 6.33% over the forecast period.
Q4. Which region holds the maximum market share of the fruit juice market?
A4. North America dominates the fruit juice market due to increased demand for healthier options such as cold-pressed juices and fruit and vegetable blends in the North American area, as well as increased juice consumption.
Q5. What factors are anticipated to drive the fruit juice market growth?
A5. Rising health concerns to drive the fruit juice market growth.