India Quick Commerce Market Size, Share, Opportunities, And Trends By Product Type (Grocery & Staples, Snacks & Beverages, Dairy & Bakery, Personal Care Products, Household Essentials, Baby Products, Pet Supplies, Over-the-Counter (OTC) Medicines), By Payment Mode (Digital Wallet, Credit/Debit Card, Cash on Delivery), By Platform (Mobile Application, Web-based), By Delivery Time Frame (10 Minutes, 10–30 Minutes, 30–60 Minutes), And By Region – Forecasts From 2025 To 2030

India Quick Commerce Market Size:

The Indian quick commerce market is expected to witness robust growth over the forecast period.

Growing urbanization, shifting consumer lifestyles, and the need for convenience have all contributed to the recent surge in the growth of the India Quick Commerce (Q-commerce) business. A key component of the developing e-commerce ecosystem in major Indian cities is quick commerce, which is characterized by the delivery of daily-use items, essentials, and food within 10 to 30 minutes. Urban millennials and Gen Z customers are driving demand because of their penchant for fast satisfaction, especially in metro and Tier-I areas. Companies like Blinkit, Zepto, Swiggy Instamart, and BigBasket's BB Now have completely changed the last-mile delivery market by establishing extensive networks of underground stores, utilizing data-driven inventory control, and utilizing hyperlocal logistics to quickly complete orders.

India Quick Commerce Market Overview & Scope:

The Indian quick commerce market is segmented by:      

• Product Type: The market for India's quick commerce by product type is divided into grocery & staples, snacks & beverages, dairy & bakery, personal care products, household essentials, baby products, pet supplies, and over-the-counter (OTC) medicines. The grocery and staples market is growing at the fastest rate because these products are necessary and frequently used in every home. Particularly in metropolitan areas, consumers routinely order fresh fruits, vegetables, and everyday necessities. This category is a major driver of volume and growth because of its strong demand throughout the year and high rate of repeat business.
• Payment Mode: The market for India's quick commerce is divided into digital wallet, credit/debit card and cash on delivery. Digital wallet has transformed digital payments in India and is currently the most popular and rapidly expanding payment mechanism in the Q-commerce industry.
• Platform: The market for India's quick commerce is divided into mobile applications and web portals. The popularity of mobile apps can be attributed to their user-friendly interfaces, personalized offerings, and convenience. Most Q-commerce transactions are being driven by mobile platforms due to the increasing use of smartphones and mobile internet.
• Delivery Time Frame: The market for India's quick commerce by delivery time frame is divided into 10 minutes, 10–30 minutes, and 30–60 minutes. The 10–20-minute window has seen the quickest growth because of its somewhat wider delivery radius, improved order accuracy, and operational sustainability. This harmony preserves high client satisfaction while cutting expenses.

Top Trends Shaping the India Quick Commerce Market: 

• Growth of Micro-Fulfillment Centers and Dark Stores

Dark retailers now reserve flexible leases in multi-level parking spaces, abandoned movie theaters, and repurposed basements, reducing the distance to customer groups.  Local penetration can increase by up to one-fifth with each additional outlet, turning crowded urban cores into a micro-warehouse chessboard.  Micro-fulfillment is specifically mentioned in government logistics plans, which assist local governments in matching last-mile requirements with zoning permits.  Especially in Tier II corridors where real estate is still reasonably priced, the rapid commerce sector anticipates a dramatic increase in storage footprints as Amazon and Flipkart prepare to roll out hundreds more nodes. 

• Growing Use of Smartphones and the Internet

The quick commerce (Q-commerce) market in India has grown rapidly, due in large part to the increasing use of smartphones and the widespread availability of reasonably priced internet connectivity.  The ease with which consumers can now order groceries, everyday necessities, and lifestyle items via mobile apps at any time and from any location has accelerated the uptake of Q-commerce platforms such as Zepto, Blinkit, and Swiggy Instamart.

India Quick Commerce Market Growth Drivers vs. Challenges:  

Opportunities:

• Changing Lifestyles and Growing Urbanization: The emergence of rapid commerce in India has been greatly aided by the fast-paced lifestyles of urban consumers. Convenient and time-saving solutions for everyday requirements are in greater demand as more people move to cities and take on hectic work schedules. Instead of going to physical stores or waiting for standard e-commerce delivery windows, consumers, particularly working professionals and nuclear families, are favoring platforms that can provide necessities in a matter of minutes. In India's cities, this change in consumer behavior has created a solid basis for Q-commerce services to flourish. Currently operating in more than 500 cities throughout the country, Swiggy, India's first on-demand convenience platform, announced the impressive scope of its quick meal delivery service, Bolt by Swiggy.
• Growth in UPI Transactions and Digital Payments: The checkout and transaction process in Q-commerce has been made more efficient by India's digital payments revolution, particularly the widespread use of UPI (Unified Payments Interface). Small-value orders can be paid for quickly and securely by users. The low-ticket, high-frequency character of Q-commerce transactions is made possible by this seamless payment method, which also promotes impulsive buying and repeat business.

Challenges:

• Concerns about Sustainability and Profitability: In India, most Q-commerce businesses are losing money despite rapid expansion and customer uptake. To subsidize deliveries and provide client discounts, the strategy mostly depends on venture capital funding. As investors start to prioritize profitability over expansion, several platforms can experience financial difficulties or must reorganize. It becomes riskier to scale operations across cities while preserving service speed and quality in the absence of sustainable unit economics.  
• Challenges with Inventory and the Supply Chain: Q-commerce depends on keeping an inventory system that is responsive and closely monitored. Out-of-stock problems are frequently caused by uneven demand patterns, a lack of shelf space in gloomy establishments, and logistical delays in restocking. Cold-chain infrastructure and real-time demand forecasts are particularly necessary for perishable items like dairy, fruits, and vegetables to prevent spoiling and waste. Customer satisfaction is directly impacted by inefficient inventory turnover, which also raises operational losses. 

India Quick Commerce Market Competitive Landscape:       

The market is moderately fragmented, with many key players including Blinkit, Zepto, Swiggy Instamart, BB Now, Dunzo Daily, JioMart Express, and Flipkart Quick.

• Collaboration: In June 2025, one of the leading rapid commerce platforms in India, Instamart, announced a strategic alliance with Bharat Organics, a cooperative brand founded by farmers, to provide consumers on the Instamart platform with widely available and reasonably priced certified organic food goods.
• Initiative: In June 2025, Flipkart Minutes, India's in-house e-commerce platform, announced the debut of its smartphone exchange service, which allows users to upgrade and trade in their outdated smartphones in less than 40 minutes.

India Quick Commerce Market Segmentation:      

By Product Type

• Grocery & Staples
• Snacks & Beverages
• Dairy & Bakery
• Personal Care Products
• Household Essentials
• Baby Products
• Pet Supplies
• Over-the-Counter (OTC) Medicines

By Payment Mode

• Digital Wallet
• Credit/Debit Card
• Cash on Delivery

By Platform

• Mobile Applications
• Web Portals

By Delivery Time Frame

• 10 Minutes
• 10–30 Minutes
• 30–60 Minutes

By Region

• Maharashtra
• Telangana
• Rajasthan
• Haryana
• Gujarat
• Others

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations

3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. India Quick Commerce Market BY Product Type

5.1. Introduction

5.2. Grocery & Staples

5.3. Snacks & Beverages

5.4. Dairy & Bakery

5.5. Personal Care Products

5.6. Household Essentials

5.7. Baby Products

5.8. Pet Supplies

5.9. Over-the-Counter (OTC) Medicines

6. India Quick Commerce Market By payment Mode

6.1. Introduction

6.2. Digital Wallet

6.3. Credit/Debit Card

6.4. Cash on Delivery

7. India Quick Commerce Market BY Platform

7.1. Introduction

7.2. Mobile Applications

7.3. Web Portals

8. India Quick Commerce Market by Delivery Time Frame

8.1. Introduction

8.2. 10 Minutes

8.3. 10–30 Minutes

8.4. 30–60 Minutes

9. India Quick Commerce Market BY GEOGRAPHY  

9.1. Introduction

9.2. Maharashtra

9.3. Telangana

9.4. Rajasthan

9.5. Haryana

9.6. Gujarat

9.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. Blinkit

11.2. Zepto

11.3. Swiggy Instamart

11.4. BB Now

11.5. Dunzo Daily

11.6. JioMart Express

11.7. Flipkart Quick

12. APPENDIX

12.1. Currency

12.2. Assumptions

12.3. Base and Forecast Years Timeline

12.4. Key benefits for the stakeholders

12.5. Research Methodology

 

12.6. Abbreviations 

Blinkit

Zepto

Swiggy Instamart

BB Now

Dunzo Daily

JioMart Express

 

Flipkart Quick