Indonesia Infant Milk Formula Market Size, Share, Opportunities, And Trends By Formula Type (Formula 1 (0-6 Months), Formula 2 (6-12 Months), Formula 3 (1-3 Years)), By Distribution Channel (Online, Offline), And By Province - Forecasts From 2025 To 2030

Indonesia Infant Milk Formula Market Size:

The Indonesia Infant Milk Formula market, valued at $4,998.235 million in 2030 from $3,725.447 million in 2025, is projected to grow at a CAGR of 6.05%. 

Indonesia Infant Milk Formula Market Trends:

Growing nutrition awareness, increased structured retail marketing, urbanization, and a significant surge in the number of working mothers are factors propelling the country's infant milk formula market forward. The percentage of the female population in Indonesia has increased from 46% in 2005 to 53% in 2023, driving the demand for infant milk formulas for their children. 

The country's falling child mortality rate and expanding urbanization rate will enhance the demand for infant milk formula. As per World Bank data, Indonesia is witnessing rapid urbanization. By 2045, approximately 220 million people – or more than 70% of the population – will be urban, while 50% of the population will be living in urban centers in 2024, making 151 million people in urban centers. The infant mortality rate has also significantly reduced, from 27 per 1,000 live births in 2010 to 17 per 1,000 live births in 2024.

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Indonesia Infant Milk Formula Market Overview & Scope:

The Indonesia Infant Milk Formula market is segmented by:

• Formula Type: By formula type, the Indonesian infant milk formula market can be segmented into Formula 1 (0–6 months), Formula 2 (6–12 months), and Formula 3 (1–3 years). Among these, Formula 1 will hold a substantial market share, driven by high demand for infant nutrition products suitable for newborns. Falling infant mortality rate is also driving the demand for infant milk formulas for infants 0 to 6 months old. As per the data by the United Nations, the infant mortality rate has also seen a significant reduction, from 27 per 1,000 live births in 2010 to 17 per 1,000 live births in 2024 in Indonesia, driving the demand for infant milk formulas due to a greater number of crude births.
• Distribution Channel: By distribution channel, the Indonesian infant milk formula market is segmented into online and offline channels. The offline segment will dominate the market due to the widespread use of retail, though online is also growing.
• Province: By province, the Indonesian infant milk formula market can be segmented into Jakarta, Bali, Java, and others. Jakarta will account for a significant market share, due to its dense population and high purchasing power. Key developments by major companies are also driving Jakarta's infant milk formula industry. For instance, Nestlé Indonesia, regarded as a market leader, has employed specially targeted promotion activities, including Dancow's emotionally appealing commercials, to reinforce brand loyalty among Jakarta's urban mothers. Nestle Indonesia, together with the Ministry of Primary and Secondary Education of the Republic of Indonesia and representatives of elementary schools, demonstrates their commitment to supporting the education of Indonesian children through the DANCOW Indonesia Cerdas program initiative, which began in January 2025.

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Top Trends Shaping the Indonesia Infant Milk Formula Market:

1. High Birth and Increasing Number of Working Mothers

• Indonesia’s large population, coupled with a relatively high birth rate, continues to fuel demand for infant food products. The growing population of infants and toddlers presents a significant opportunity for manufacturers. At the same time, there is an increasing number of working women, which has boosted the demand for convenient feeding solutions like infant milk formula. Working mothers, particularly in dual-income households, often rely on formula due to time constraints or challenges with breastfeeding while balancing professional responsibilities. 

According to the data by the United Nations, the population of Indonesia has grown from 274,814,866 in 2020 to 285,721,236 in 2024. Though Indonesia’s birth rate is decreasing, the absolute number of births has increased, which will drive the demand for infant milk formula.

2. Technological advancements and innovation

• Technological advancements and innovation are playing a significant role in Indonesia's infant milk formula market, both in terms of product development and consumer interaction. Companies are using the latest ingredients like human milk oligosaccharides (HMOs), prebiotics like 2'-fucosyllactose (2'-FL), and bioactive proteins like lactoferrin and milk fat globule membrane (MFGM) to bring greater gut and immune health benefits. Sophisticated encapsulation technologies have enhanced the stability and flavor of valuable nutrients such as DHA to make formulas more acceptable and increase shelf life.

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Indonesia Infant Milk Formula Market Growth Drivers vs. Challenges:

Drivers:

• Demographic Trends: Indonesia's huge and young population forms a robust base for infant milk formula market growth in the long term. With millions of births every year, there is a steady high demand for baby care products. This population momentum provides an increasing consumer base in the years to come, particularly in urban and peri-urban regions where birth rates are relatively high. The densities of the population in some areas also facilitate economies of scale for retail and distribution tactics.
• E-Commerce Expansion: Retail digitalization, driven by an acceleration of smartphone and internet penetration, has contributed significantly to the infant formula industry. Online platforms enable consumers to compare items, read comments, and get formula shipped right to their doorstep, enhancing access, particularly in rural areas. Selling online also enables brands to promote and engage with customers directly through digital marketing, engendering loyalty and amplifying repeat purchases.

Challenges:

• Regulatory Constraints:  Indonesia has strict controls over the promotion and advertising of infant formula to infants under six months, as stipulated by WHO to safeguard breastfeeding. These controls, particularly in health facilities and media, do not allow the brands to create awareness or stand out in the initial phases. Although designed to support exclusive breastfeeding, these regulations curb the commercial prominence of formula brands and generally mandate that businesses use less conspicuous or implicit promotion techniques.

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Indonesia Infant Milk Formula Market Competitive Landscape:

The Indonesian infant milk formula industry is fragmented with a combination of global and local players. Key players are Nestlé SA, Abbott Laboratories, and Danone SA, among others. Competition is driven by product innovation, price strategy, and loyalty towards the brand. Additionally, distribution networks and regulatory compliance also play a crucial role in market positioning.

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Indonesia Infant Milk Formula Market Scope:

Report Metric	Details
Indonesia Infant Milk Formula Market Size in 2025	US$3,725.447 million
Indonesia Infant Milk Formula Market Size in 2030	US$4,998.235 million
Growth Rate	CAGR of 6.05%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Million
Segmentation	Formula Type Distribution Channel Province
Geographical Segmentation	Jakarta, Bali, Java, Others
List of Major Companies in the Indonesia Infant Milk Formula Market	Danone SA Nestle SA Abbott Laboratories Reckitt Benckiser Group plc PT Kalbe Farma Tbk
Customization Scope	Free report customization with purchase

 

Indonesia Infant Milk Formula Market Segmentation: 

By Formula Type

• Formula 1 (0-6 Months)
• Formula 2 (6-12 Months)
• Formula 3 (1-3 Years) 

By Distribution Channel

• Online
• Offline

By Province

• Jakarta
• Bali
• Java
• Others 

Our Best-Performing Industry Reports:

• Baby Food Market
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1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. INDONESIA INFANT MILK FORMULA MARKET BY FORMULA TYPE

4.1. Introduction

4.2. Formula 1 (0-6 Months)

4.3. Formula 2 (6-12 Months)

4.4. Formula 3 (1-3 Years)

5. INDONESIA INFANT MILK FORMULA MARKET BY DISTRIBUTION CHANNEL

5.1. Introduction

5.2. Online

5.3. Offline

6. INDONESIA INFANT MILK FORMULA MARKET BY PROVINCE

6.1. Introduction

6.2. Jakarta

6.3. Bali

6.4. Java

6.5. Others

7. COMPETITIVE ENVIRONMENT AND ANALYSIS

7.1. Major Players and Strategy Analysis

7.2. Market Share Analysis

7.3. Mergers, Acquisitions, Agreements, and Collaborations

7.4. Competitive Dashboard

8. COMPANY PROFILES

8.1. Danone SA 

8.2. Nestle SA 

8.3. Abbott Laboratories 

8.4. Reckitt Benckiser Group plc 

8.5. PT Kalbe Farma Tbk 

8.6. PT Indofood Sukses Makmur  Tbk

8.7. PT Frisian Flag Indonesia  Tbk

8.8. PT Mirota KSM  Tbk

9. APPENDIX

9.1. Currency 

9.2. Assumptions

9.3. Base and Forecast Years Timeline

9.4. Key benefits for the stakeholders

9.5. Research Methodology 

9.6. Abbreviations 

Danone SA 

Nestle SA 

Abbott Laboratories 

Reckitt Benckiser Group plc 

PT Kalbe Farma Tbk 

PT Indofood Sukses Makmur  Tbk

PT Frisian Flag Indonesia  Tbk

PT Mirota KSM  Tbk