Kava Root Extract Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Kava Root Powder Extract, Kava Root Liquid Extract), By End User (Food And Beverage, Pharmaceuticals, Cosmetics), And By Geography – Forecasts From 2023 To 2028

Kava root extract is used to make a beverage from a plant called Piper methysticum which is extremely popular in the South American region. The Polynesian word "awa," which means bitter, is the source of the name "kava.". The root of a kava or Piper methysticum plant is used to make a beverage with sedative and anaesthetic properties that affect the brain and central nervous system. The effects of kava root extract are thought to be caused by substances called “kavalactones” that are present in the plant.

Kava is frequently used as an anxiety remedy. It's also used to fight stress, drug withdrawal effects, sleeping issues, and many other things, however many of these applications are not well-supported by science. As a result, growing stress and anxiety-related issues among people are driving the growth of the market. The shift of consumers towards natural and herbal health supplements for stress is also propelling the growth of the global market. The global market for kava root extracts is also expected to grow with the expansion of the herbal healthcare industry.

However, excessive intake of low-quality kava products or kava extracts may be associated with an increased risk of negative health effects, including probable liver damage making people hesitant to consume kava root extract products thereby restricting the growth of the market. Other factors such as rigorous rules and regulations regarding the consumption and production of kava root extracts coupled with unstable prices and supply of kava root are also obstructing the growth of the kava root extracts products. 

Rising incidence of anxiety and stress along with expanding herbal pharmaceutical industry will support the growth of the global market of kava root extract during the anticipation period

The primary application of products and supplements made from kava root extracts is to curb stress and short-term anxiety and promote sleep. As a result, the rising prevalence of tension and anxiety among people is anticipated to propel the growth of the global market of kava root extract products.

A hectic daily schedule, corporate work culture, relationship problems, and fast-paced lifestyle choices have made people subject to high stress resulting in anxiety issues. According to a survey conducted by the Mental Health Foundation, adults who were stressed out reported feeling anxious and worried 61 percent of the time. Anxiety and Depression Association of America says that Anxiety disorders are thought to affect 31 percent of all individuals at some time in their lives. In 2019, 301 million people worldwide suffered from anxiety according to the World Health Organization.

Many pharmaceutical companies have shown interest in the incorporation of medicinal plants and herbs in their supplements and medicines due to consumer interest in natural, herbal, and chemical-free products for therapeutic purposes. This is expanding the herbal industry and is also expected to have a positive impact on the demand for kava root extract.

North America is anticipated to hold a significant amount of the global kava root extract market share during the forecast period

North American region is anticipated to hold a significant amount of market share in kava root extract. The demand for kava root extract has been high in this region due to rising cases of anxiety and stress in countries like the United States and Canada. According to the Anxiety and Depression Association of America, 3.1 percent of individuals in the United States, or 6.8 million adults, suffer from a generalized anxiety disorder. In 2021, nearly 15 percent of the Canadian population was suffering from some form of anxiety-related disorder. Since kava root extracts are used to treat short-term anxiety as a result it is expected to witness high demand during the forecast period in this region. The incorporation of the kava root extract in pharma medicines and non-alcoholic beverages is also propelling the market growth.  The presence of key market players is augmenting the growth of the market. Prime markets in the North American region include the United States, Canada, and Mexico.

Market Key Developments

• In March 2020, founder Sol Cho Brody launched his brand “Leilo”. It is a ready-to-drink, alcohol-free beverage that is calming and produced with kava root extract, I-theanine, and vitamin B6. Three elements whose actions encourage mental and physical relaxation. The only pre-packaged kava beverage is available right now. It is naturally gluten-free, non-GMO, and all-natural, and the kava used can be linked to the Vanuatu-based producers they collaborate with.
• In November 2021, a new café called “Green Turtle Kava Bar” was opened in St Augustine. The Green Turtle Kava Bar is housed in a plain strip mall location at Riverside Plaza and it has a relaxed ambiance thanks to its long polished wood bar, neutral color scheme, and tropical plants. The bar sells various beverages made from kava root extract.

Kava Root Extract Market Scope:

Segmentation:

• By Type
  • Kava Root Powder Extract
  • Kava Root Liquid Extract
• By End User
  • Food and Beverage
  • Pharmaceuticals
  • Cosmetics
• By Geography
  • North America
    • USA
    • Canada
    • Others
  • South America
    • Brazil
    • Others
  • Europe
    • Germany
    • UK
    • France
    • Others
  • Middle East and Africa
    • Israel
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Taiwan
    • Thailand
    • Indonesia
    • Others