The global kefir market is expected to grow at a compound annual growth rate of 6.01% over the forecast period to reach a market size of US$2.794 billion in 2030 from US$2.087 billion in 2025.
Kefir is a fermented drink prepared from kefir grains that taste like a thin yogurt. Kefir products are made with freshwater or fermented milk, as well as kefir grains cultivated with bacteria and yeast. Kefir goods include kefir milk, smoothies, probiotic drinks, yogurt, and organic kefir drinks. These products are high in vitamins, minerals, protein, calcium, and magnesium.
Furthermore, the kefir sector increases as people's choices for healthy snacks and drinks change. Kefir products are high in nutrients and aid in improving one's health and immunity. It has several health benefits, including enhanced digestion and bone and skin health. It also has antifungal and antibacterial characteristics that help cure and prevent vaginal and gastrointestinal infections, as well as food-borne pathogens. It also possesses anticarcinogenic effects, which aid in the early stages of tumor progression. As a result, during the forecast period, these considerable benefits will force the kefir market ahead.
Kefir is a probiotic-rich beverage produced from milk and fermented kefir grains. It's high in vitamins and minerals, and it's a fantastic source of protein as well. Vitamin K, B12, calcium, biotin, enzymes, vitamin B9, and other nutrients necessary for optimal human function are abundant. It has enough germs to help the digestive system function properly. Kefir helps to boost your immune system while also lowering your cholesterol levels.
It also aids in the control of blood sugar levels and the loss of weight. Because of the wide range of probiotics and increased bioavailability, the fermentation process boosts the health benefits of food. Organic and natural products are becoming increasingly popular these days. Natural and organic items are getting more popular as consumers become more health-conscious. The rapid adoption of new lifestyle trends that are predicted to boost demand for healthy consumption is expected to take place. This would be aided by the rising availability of disposable income, making it easier to migrate from traditional ways of life to urban lives.
Kefir is becoming increasingly popular among health-conscious people, yet many of them are vegans. To appeal to vegans, the market has responded with non-dairy items. Kefir can be consumed by persons of all ages daily. Rising health concerns in the region and probiotics' efficacy in addressing these concerns are likely to be a major driving factor for probiotics market expansion.
As people become more aware of the benefits of fermented foods, there has been an increase in fermented beverage intake. As a result, the rising popularity of fermented drinks as one of the world's most popular beverages is likely to propel the kefir market to new heights over the forecast period. In recent years, advancements in fermentation techniques and increased investments in research and development of various processing technologies have significantly impacted the market. As a result, the rising demand for fermented beverages has become a priority for many industry players. This focus has allowed new market disruptors to enter the kefir sector, enhancing competition within the industry.
By geography, the kefir market is segmented into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. The major economies like China, Japan, India, and South Korea dominate the Asia-Pacific region. Some of the fastest-growing emerging economies are from this region, such as ASEAN countries.
The Asia Pacific region is expected to see notable growth in the dairy sector. In FY2022-23, India was the world's biggest dairy industry in milk production; India produced nearly 230.58 million tonnes of milk. This is close to 50% more than the US and more than three times to China. These increased productions of milk in the country are propelling the demand for dairy products, including kefir products, in the market.
The major leaders of the kefir market are Aqua De Madre, Biotiful Dairy, COYO Pvt Ltd, GT’s Living Food, KeVita.com, Lifeway Foods, Inc, Odysea Ltd, Fresh Made Dairy, Nestle SA, and Danone. The key players implement growth strategies such as product launches, mergers, acquisitions, etc., to gain a competitive advantage. For Instance,
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Kefir Market Size in 2025 | US$2.087 billion |
| Kefir Market Size in 2030 | US$2.794 billion |
| Growth Rate | CAGR of 6.01% |
| Study Period | 2020 to 2030 |
| Historical Data | 2020 to 2023 |
| Base Year | 2024 |
| Forecast Period | 2025 – 2030 |
| Forecast Unit (Value) | USD Billion |
| Segmentation |
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| Geographical Segmentation | North America, South America, Europe, Middle East and Africa, Asia Pacific |
| List of Major Companies in the Kefir Market |
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| Customization Scope | Free report customization with purchase |