Mashed potatoes are a widely loved dish across numerous countries, Mexico included. In Mexico, they are frequently served as an accompaniment to different meats and meals and can be seasoned with spices and herbs to fit regional flavours. Garlic, cumin, and chilli powder are frequently used spices in Mexican mashed potatoes, with ingredients such as cheese, sour cream, and others often added to elevate their taste and texture. The growth of the mashed potato market in Mexico will be driven by several factors, including its versatility and ease of use as a fast-food option, as well as the increasing demand for fast food.
The significant increase in potato consumption is driving market growth in Mexico.
Faostat indicates that potato consumption per capita in Mexico reached 15.1 kg in 2020, a 1.48% increase compared to the previous year. Among the 161 countries monitored, Mexico ranks 95th in terms of per capita potato consumption Mexico's high import rate of potatoes is expected to spur the growth of potato-based products, including mashed potatoes. For instance, WorldBank data shows that Mexico imported approximately 22,189,200 kg of potatoes worth US$16,582.15K in 2021, with most of its supply coming from Denmark (8,403,880 kg). The Netherlands and Denmark supplied US$5929.95K and US$4,856.99K worth of potatoes, respectively. The United States exported 1,100,890 kg of potatoes to Mexico in 2021. As a result, this large influx of potatoes from various countries is expected to significantly boost the mashed potato market in Mexico.
The growth of the mashed potato market in Mexico will be facilitated by the rise in potato production.
Mexican cuisine features potatoes in various traditional dishes, such as mashed potatoes, tacos, enchiladas, and chillies. The versatile and nutritious nature of potatoes makes them a crucial component in ensuring food security in the country. Additionally, potatoes hold cultural significance in Mexico and are commonly included in cultural festivals and celebrations. Also, Mexico plays a significant role in the export of potatoes, with the United States being a top importer. This export contributes greatly to the country's economy through the generation of valuable revenue. Statistics Canada reports that potato production in Mexico has experienced growth, rising from 37,819,636 hundredweight in 2017 to 42,855,168 hundredweight in 2020. The data also indicates that potato sales have seen a significant rise over the years, with the total value of sales increasing from 775,309 CD in 2017 to 948,281 CD in 2020.
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Growth Rate | CAGR during the forecast period |
| Base Year | 2021 |
| Forecast Period | 2023–2028 |
| Forecast Unit (Value) | USD Billion |
| Segments Covered | Application, Form, And Distribution Channel |
| Companies Covered | AGran Luchito, J.R Simplot Company, Kraft Hienz, Unilever Food Solution, Hormel Food LLC[1], VIMA World. S.A |
| Customization Scope | Free report customization with purchase |
Segmentation