Natural Vitamin E Market Size, Share, Opportunities, And Trends By Product Type (Tocopherols, Tocotrienols), By Application (Dietary Supplements, Fortified/Functional Food And Beverage, Beauty And Personal Care Products, Pharmaceuticals, Animal Feed), And By Geography - Forecasts From 2023 To 2028

  • Published : May 2023
  • Report Code : KSI061615372
  • Pages : 142

Harvard Medical School describes Vitamin E as a fat-soluble antioxidant that helps protect against reactive oxygen specimens present in cell membranes. Naturally, vitamin E is predominately found in plant-based oils such as wheat germ oil, nuts (like peanuts, and almonds), seeds ( like sunflower seeds and pumpkin seeds), fruits (Mangoes and avocados), and vegetables such as Beet greens, collard greens, spinach, Red bell pepper and Asparagus.

Natural vitamin E products are becoming more popular due to the growing awareness regarding its benefits for health, skin and hair. As a result of the increased demand for natural vitamin E supplements and skincare products, they are widely available in beauty stores, nutrition shops and pharmacies to being available in grocery stores. Increasing awareness regarding one’s health and skin has led to a massive consumer shift towards vitamin E supplements and other products which is progressing the market demand even further. In addition, the growing demand for chemical-free, natural and clean-label products is also contributing to the market expansion of natural vitamin E. Consumers’ preferences have shifted towards products that have organically produced key vitamins such as vitamin E. The trend of new naturally derived Vitamin-E ingredients has significantly boosted the demand for beauty and personal care products.

However, high prices of natural vitamin E products, lack of concrete scientific evidence along with high and volatile prices of raw materials obstruct the growth of the global market for natural vitamin E during the projection period. Continuous product innovation and launched especially in countries such as the US or the UK are providing new opportunities for key market players.

Global natural vitamin E market growth will be supported by growing awareness regarding vitamin E's benefits during the anticipation period.

Various studies have shown that ingestion of vitamin E-rich food or dietary supplement lead to decreased prevalence of fatal cardiovascular disease, cancer, dementia, and other medical disorders. Natural vitamin E aids in the maintenance of healthy skin and eyes, as well as the strengthening of the body's immunity system against sickness and viral or bacterial infection. Consumption of natural vitamin E products can also decrease its deficiency and prevent the occurrence of autoimmune diseases such as ataxia and AVED. Vitamin E is a rich antioxidant that can be useful in minimising UV damage to the skin. Furthermore, using vitamin E topically on your skin can help hydrate and protect it from free radical damage. It also helps in providing relief to people suffering from medical disorders such as eczema, psoriasis and acne. As a result, the market is also witnessing a growing application of natural vitamin E ingredients in hydrating creams, nourishing serums and potent eye creams.

Growing demand for clean-label products and the flourishing natural skincare and cosmetics market is one of the drivers for the natural vitamin E market.

Health-conscious customers are looking for supplements and skincare products with label and ingredient transparency. As a result, clean-label goods - those featuring natural, basic, and familiar ingredients are gaining immense popularity. Research has shown that customers are willing to pay more for clean-label products than products containing artificial chemicals. According to research, consumers are avoiding chemicals such as parabens, mineral oil, phthalates, and sodium lauryl sulphate because they are concerned about the health hazards linked with them. Natural ingredients such as natural vitamin E are perceived as safer for human health and the environment by consumers. As a result, an increasing number of cosmetics businesses are substituting natural components for synthetic compounds which is fueling demand for natural and organic personal care products. According to CBI data, in 2019, the European natural cosmetics industry was valued at €3.9 billion, accounting for 5 per cent of the European cosmetics market. The European natural cosmetics and skincare market is increasing faster than the entire cosmetics market.

During the forecast period, North America is anticipated to hold a significant share of the global natural vitamin E market.

North America region is anticipated to hold a substantial market share in natural vitamin E ingredients and products. This region will experience rapid expansion throughout the projection period due to the presence of well-established nutraceutical, cosmetic and skincare industries. Natural vitamin E ingredients are in high demand in markets such as the United States and Canada. This region's market is also expanding as a result of the growing millennial population. This region's market is expanding due to the growing demand for clean-label, natural and organic skincare and cosmetics products. In addition, the prevalence of key market players such as BASF, Archer Daniels Midland Company, and others also spurs the growth of natural vitamin E in this region. The rising elderly population and healthcare expenditures along with changing lifestyles, and food innovation have all contributed to market expansion during the forecast period in North America.

Market Key Developments

  • In November 2022, American multinational ingredient manufacturer ADM expanded its natural vitamin E portfolio with two non-GMO sunflower-sourced variants aimed at meals, beverages, and food supplements, as well as the "world's first commercially available sunflower-based succinate form of vitamin E."
  • In February 2022, Indian Natural Vitamin E manufacturing company Orah Nutrichem  Pvt Ltd launched ORAH Vit E, a Tocotrienol-based natural anti-oxidant for the food and cosmetic industry.


  • By Product Type
    • Tocopherols
    • Tocotrienols
  • By Application
    • Dietary Supplements
    • Fortified/Functional Food and Beverage
    • Beauty and Personal Care Products
    • Pharmaceuticals
    • Animal Feed
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Indonesia
      • Thailand
      • Others

Frequently Asked Questions (FAQs)

2021 has been taken as the base year in the natural vitamin E market.
Prominent key market players in the natural vitamin E market include BASF SE, Archer Daniels Midland Company, Dsm N.V, Brenntag AG, and Merck KGaA (Sigma Aldrich), among others.
The natural vitamin E market has been segmented by product type, application, and geography.
Global natural vitamin E market growth will be supported by growing awareness regarding vitamin E's benefits during the anticipation period.
North America is anticipated to hold a significant share of the global natural vitamin E market.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Assumptions


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2.  Tocopherols

5.3. Tocotrienols


6.1. Introduction

6.2. Dietary Supplements

6.3. Fortified/Functional Food and Beverage

6.4. Beauty and Personal Care Products

6.5. Pharmaceuticals

6.6. Animal Feed


7.1. Introduction

7.2. North America

7.2.1. United States

7.2.2. Canada

7.2.3. Mexico

7.3. South America

7.3.1. Brazil

7.3.2. Argentina

7.3.3. Others

7.4. Europe

7.4.1. United Kingdom

7.4.2. Germany

7.4.3. France

7.4.4. Spain

7.4.5. Others

7.5. The Middle East and Africa

7.5.1. Saudi Arabia

7.5.2. UAE

7.5.3. Israel

7.5.4. Others

7.6. Asia Pacific

7.6.1. Japan

7.6.2. China

7.6.3. India

7.6.4. South Korea

7.6.5. Indonesia

7.6.6. Thailand

7.6.7. Others


8.1. Major Players and Strategy Analysis

8.2. Emerging Players and Market Lucrativeness

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Vendor Competitiveness Matrix


9.1. BASF SE

9.2. Archer Daniels Midland Company

9.3. Dsm N.V

9.4. Brenntag AG

9.5. Merck KGaA (Sigma Aldrich)

9.6. Excel Vite, Inc.

9.7. Parachem Fine & Specialty Chemicals

9.8. Kuala Lumpur Kepong Berhad (Davos Life Science)


Archer Daniels Midland Company

Dsm N.V

Brenntag AG

Merck KGaA (Sigma Aldrich)

Excel Vite, Inc.

Parachem Fine & Specialty Chemicals

Kuala Lumpur Kepong Berhad (Davos Life Science)