Natural Vitamin E Market Size, Share, Opportunities, And Trends By Product Type (Tocopherols, Tocotrienols), By Application (Dietary Supplements, Fortified/Functional Food And Beverage, Beauty And Personal Care Products, Pharmaceuticals, Animal Feed), And By Geography - Forecasts From 2024 To 2029

  • Published : Feb 2024
  • Report Code : KSI061615372
  • Pages : 145

The natural vitamin E market was valued at US$710.267 million in 2022 and is expected to grow at a CAGR of 5.42% to reach US$1,027.808 million by 2029.

Harvard Medical School describes Vitamin E as a fat-soluble antioxidant that helps protect against reactive oxygen specimens present in cell membranes. Naturally, vitamin E is predominately found in plant-based oils such as wheat germ oil, nuts (like peanuts, and almonds), seeds (like sunflower seeds and pumpkin seeds), fruits (Mangoes and avocados), and vegetables such as beet greens, collard greens, spinach, red bell pepper, and asparagus.

Natural vitamin E products are becoming more popular due to the growing awareness regarding its benefits for health, skin, and hair. As a result of the increased demand for natural vitamin E supplements and skincare products, they are widely available in beauty stores, nutrition shops, and pharmacies to being available in grocery stores. Increasing awareness regarding one’s health and skin has led to a massive consumer shift towards vitamin E supplements and other products which is propelling the demand even further.

 In addition, the growing demand for chemical-free, natural, and clean-label products is also contributing to the market expansion of natural vitamin E. Consumers’ preferences have shifted towards products that have organically produced key vitamins such as vitamin E. The trend of new naturally derived Vitamin E has significantly boosted the demand for beauty and personal care products.

Market Drivers

  • Growing awareness regarding vitamin E's benefits is driving the market growth-

Various studies have shown that ingestion of vitamin E-rich food or dietary supplements leads to decreased prevalence of fatal cardiovascular disease, cancer, dementia, and other medical disorders. Natural vitamin E aids in the maintenance of healthy skin and eyes, as well as the strengthening of the body's immunity system against sickness and viral or bacterial infection.

Consumption of natural vitamin E products can also decrease its deficiency and prevent the occurrence of autoimmune diseases such as ataxia and AVED. Vitamin E is a rich antioxidant that can be useful in minimizing UV damage to the skin.

Furthermore, using vitamin E topically on your skin can help hydrate and protect it from free radical damage. It also helps in providing relief to people suffering from medical disorders such as eczema, psoriasis, and acne. As a result, the market is also witnessing a growing application of natural vitamin E in hydrating creams, nourishing serums, and potent eye creams.

Growing demand for clean-label products and the flourishing natural skincare and cosmetics market is accelerating the demand for different natural vitamin E products.

Health-conscious customers are looking for supplements and skincare products with label and ingredient transparency. As a result, clean-label goods - those featuring natural, basic, and familiar ingredients are gaining immense popularity. Research has shown that customers are willing to pay more for clean-label products than products containing artificial chemicals.

According to research, consumers are avoiding chemicals such as parabens, mineral oil, phthalates, and sodium lauryl sulfate because they are concerned about the health hazards linked with them. Natural ingredients such as natural vitamin E are perceived as safer for human health and the environment by consumers.

As a result, an increasing number of cosmetics businesses are substituting natural components for synthetic compounds which is fueling demand for natural and organic personal care products.


  •  High Prices-

High prices of natural vitamin E products, lack of concrete scientific evidence along with high and volatile prices of raw materials obstruct the growth of the global market for natural vitamin E during the projection period.

However, continuous product innovation and launches especially in countries such as the US or the UK are providing new opportunities for key market players.

The segmentation of the global natural vitamin E market by product type includes Tocopherols and Tocotrienols.

The segmentation of the global natural vitamin E market by product type includes tocopherols and tocotrienols. Tocopherols represent the most prevalent form of vitamin E naturally occurring in nature. They consist of four subtypes: alpha, beta, gamma, and delta. Tocotrienols offer various health benefits, including support for cardiovascular health and cognitive function.

North America is anticipated to hold a significant share of the global natural vitamin E market.

North America region is anticipated to hold a substantial share of the natural vitamin E market. This region will experience rapid expansion throughout the projection period due to the presence of well-established nutraceutical, cosmetic, and skincare industries. Natural vitamin E's are in high demand in markets such as the United States and Canada.

This regional market is also expanding as a result of the growing millennial population, in addition to the rising demand for clean-label, natural, and organic skincare and cosmetics products.

In addition, the presence of key market players such as BASF, Archer Daniels Midland Company, and others is also spurring the demand for natural vitamin E in this region. The rising elderly population and healthcare expenditures along with changing lifestyles, and food innovation have all contributed to market expansion during the forecast period in North America.

Market Developments

  • March 2022- In a groundbreaking development in oral health, UK vitamin brand Nourished collaborated with Colgate to introduce 'nutristacks' to the UK market. The innovative range of 3D printed vitamin gummies, developed in partnership with Colgate,  launched by Birmingham-based health tech start-up Nourished. These gummies were made available for purchase across the UK.
  • February 2022- Indian Natural Vitamin E manufacturing company Orah Nutrichem  Pvt Ltd launched ORAH Vit E, a Tocotrienol-based natural anti-oxidant for the food and cosmetic industry.

Natural Vitamin E Market Scope:


Report Metric Details
Market Size Value in 2022 US$710.267 million
Market Size Value in 2029 US$1,027.808 million
Growth Rate CAGR of 5.42% from 2022 to 2029
Study Period
2019 to 2029
Historical Data
2019 to 2022
Base Year 2023
Forecast Period 2024 – 2029
Forecast Unit (Value) USD Million
Segments Covered
  • Product Type
  • Application
  • Geography
Companies Covered
Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
Customization Scope Free report customization with purchase


Market Segmentation

  • By Product Type
    • Tocopherols
    • Tocotrienols
  • By Application
    • Dietary Supplements
    • Fortified/Functional Food and Beverage
    • Beauty and Personal Care Products
    • Pharmaceuticals
    • Animal Feed
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • UK
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Indonesia
      • Thailand
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

1.8. Key benefits to the stakeholder


2.1. Research Design

2.2. Research Process


3.1. Key Findings

3.2. Analyst View


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View


5.1. Introduction

5.2. Tocopherols

5.2.1. Market opportunities and trends

5.2.2. Growth prospects

5.2.3. Geographic lucrativeness 

5.3. Tocotrienols

5.3.1. Market opportunities and trends

5.3.2. Growth prospects


6.1. Introduction

6.2. Dietary Supplements

6.2.1. Market opportunities and trends

6.2.2. Growth prospects

6.2.3. Geographic lucrativeness 

6.3. Fortified/Functional Food and Beverage

6.3.1. Market opportunities and trends

6.3.2. Growth prospects

6.3.3. Geographic lucrativeness 

6.4. Beauty and Personal Care Products

6.4.1. Market opportunities and trends

6.4.2. Growth prospects

6.4.3. Geographic lucrativeness 

6.5. Pharmaceuticals

6.5.1. Market opportunities and trends

6.5.2. Growth prospects

6.5.3. Geographic lucrativeness 

6.6. Animal Feed

6.6.1. Market opportunities and trends

6.6.2. Growth prospects

6.6.3. Geographic lucrativeness 


7.1. Introduction

7.1.1. By Product Type

7.1.2. By Application

7.1.3. By Country United States Market Trends and Opportunities Growth Prospects Canada Market Trends and Opportunities Growth Prospects Mexico Market Trends and Opportunities Growth Prospects

7.2. South America

7.2.1. By Product Type

7.2.2. By Application

7.2.3. By Country Brazil Market Trends and Opportunities Growth Prospects Argentina Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

7.3. Europe

7.3.1. By Product Type

7.3.2. By Application

7.3.3. By Country UK Market Trends and Opportunities Growth Prospects Germany Market Trends and Opportunities Growth Prospects France Market Trends and Opportunities Growth Prospects Spain Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

7.4. Middle East and Africa

7.4.1. By Product Type

7.4.2. By Application

7.4.3. By Country Saudi Arabia Market Trends and Opportunities Growth Prospects UAE Market Trends and Opportunities Growth Prospects Israel Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

7.5. Asia Pacific

7.5.1. By Product Type

7.5.2. By Application

7.5.3. By Country Japan Market Trends and Opportunities Growth Prospects China Market Trends and Opportunities Growth Prospects India Market Trends and Opportunities Growth Prospects South Korea Market Trends and Opportunities Growth Prospects Indonesia Market Trends and Opportunities Growth Prospects Thailand Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects


8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisition, Agreements, and Collaborations

8.4. Competitive Dashboard


9.1. BASF SE

9.2. Archer Daniels Midland Company

9.3. Dsm N.V

9.4. Brenntag AG

9.5. Merck KGaA (Sigma Aldrich)

9.6. Excel Vite, Inc.

9.7. Parachem Fine & Specialty Chemicals

9.8. Kuala Lumpur Kepong Berhad (Davos Life Science)


Archer Daniels Midland Company

Dsm N.V

Brenntag AG

Merck KGaA (Sigma Aldrich)

Excel Vite, Inc.

Parachem Fine & Specialty Chemicals

Kuala Lumpur Kepong Berhad (Davos Life Science)