The Non-sugar sweeteners market is predicted to expand at a CAGR of 5.06% to account for US$32.090 billion by 2030 from US$25.070 billion in 2025.
Non-sugar sweetener is a low or no-calorie alternative to natural sugar, offering multiple advantages over the natural form. Because they contain lower or no calories, it is safer for consumption by diabetes patients. It also helps in weight loss, and controlling blood glucose levels.
The major factor boosting the global demand for non-sugar sweeteners is the increasing cases of diabetes worldwide. Approximately every country across the globe has witnessed a massive increase in the total number of diabetes, in the last few years. One of the major reasons for the rising global diabetes cases is the increasing consumption of packed and processed foods and beverage products that use sugar as a preservative.
The Diabetes UK, in its report, stated that in 2022-23, the nation accounts for about 5.6 million of the total population living with diabetes. The agency further stated that about 4.4 million of the nation's population have type 1 diabetes, whereas about 1.2 million people are living with type 2 diabetes, yet to be diagnosed. The total cases of diabetes in 2022-23 increased by about 167,822 from 2021-22.
A major factor driving the global non-sugar sweetener market forward is the growing prevalence of obesity worldwide. The non-sugar sweetener offers key applications for weight loss and management as it contains zero or lower calories. The global cases of obesity increased significantly over the past few years. Various agencies, like the World Obesity Federation and World Bank, in their report, stated that the increase in obesity was majorly observed in lower or middle-income nations, which do not have strict food-related regulations. The World Obesity Federation, in its report, stated that in adults, American Samoa has an obesity rate of about 75.92%, followed by Tonga and Nauru, accounting for about 72.35% and 71.06%, respectively, in 2022. Countries like the USA and Saudi Arabia have about 42.74% and 42.45% obesity rates, respectively, whereas Greece and Poland have obesity rates at 28.85% and 28.28%, respectively.
The beverage industry shows a growing demand for non-sugar sweeteners because sugar consumption is decreasing from a health perspective, and even more so among people with health complications such as diabetes and obesity. To begin with, the demand for low-diabetic drinks is rising due to the increasing population suffering from diabetes. Obesity, on the other hand, is making consumers cut down on the level of calories ingested through sugary drinks. In addition, people are becoming more aware of the adverse health issues related to high sugar intake and thus want more natural and organic products such as stevia and monk fruit.
Moreover, to encourage healthier eating habits, many countries have come up with a sugar tax or other forms of regulations, resulting in the need for changes in products by beverage companies by reducing the amount of sugar in the products.
Consumers are now demanding new non-sugar sweeteners with better taste and higher health benefits, leading to an increased range of non-sugary or sugar-free sweeteners beverages from the beverage-producing companies, including but not limited to carbonated, juice, tea, sports, and energy drinks. Following these trends, the companies are providing a broad range of products in the non-sugar sweeteners categories. For instance, in July 2022, Capri Sun reduced 40% of sugar in its original juice drink range, as sweetened with monk fruit. The modified version of the recipe included total sugars to 8g per serving and added sugars to 5g. The new pouches arrived in August in new packaging that stresses the reduction of sugar.
In addition, with more disposable income, consumers are willing to spend on non-sweetened beverages that are pricey but healthy. Following this, the International Energy Outlook 2023 sources showed that the overall disposable income per capita was US$10,136 in 2022. This figure is expected to increase to US$10,677 by 2025 and eventually amount to US$11,862 by 2030. Meanwhile, Asia Pacific will be valued at US$11,152 per capita, while the Americas region is predicted to be valued at US$23,240 per capita in 2030. Europe and Eurasia are expected to amount to US$21,974 per capita by 2030, contributing to the market growth.
The non-sugar sweeteners market in the United States is a vibrant and fast-evolving sector widely regarded as the world's largest. This growth is mostly driven by rising health concerns about obesity, diabetes, and cardiovascular disease, which prompts consumers to seek healthier nutritional options. As people become more aware of the health risks associated with excessive sugar consumption, there has been a substantial shift towards low-calorie and zero-calorie alternatives. Products like stevia, sucralose, and aspartame have achieved significant commercial traction, catering to the health-conscious consumer.
Regulatory assistance has also been a crucial driver of market growth. The United States Food and Drug Administration (FDA) has built a thorough regulatory framework for the safety and use of non-sugar sweeteners. This paradigm has resulted in the approval of a diverse range of artificial and natural sweeteners, increasing customer trust and allowing firms to experiment without fear of regulatory scrutiny.
In addition to artificial sweeteners, there is a noticeable preference for natural, plant-based alternatives. Natural sweeteners, such as stevia and monk fruit, are becoming increasingly popular among consumers since they are considered healthy. This move has encouraged food makers to rethink existing products and offer new ones that include these natural sweeteners in response to the growing desire for clean-label options.
As the non-sugar sweetener market in the United States evolves, it is positioned for continued expansion. The combination of health trends, governmental support, and innovation from significant actors positions the United States as a leader in the global sugar reduction movement. With the continued emphasis on healthy lives and dietary choices, demand for non-sugar sweeteners is projected to remain robust, affecting the future of the food and beverage industry.
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Non-Sugar Sweeteners Market Size in 2025 | US$25.070 billion |
| Non-Sugar Sweeteners Market Size in 2030 | US$32.090 billion |
| Growth Rate | CAGR of 5.06% |
| Study Period | 2020 to 2030 |
| Historical Data | 2020 to 2023 |
| Base Year | 2024 |
| Forecast Period | 2025 – 2030 |
| Forecast Unit (Value) | USD Billion |
| Segmentation |
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| Geographical Segmentation | North America, South America, Europe, Middle East and Africa, Asia Pacific |
| List of Major Companies in Non-Sugar Sweeteners Market |
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| Customization Scope | Free report customization with purchase |