Online Dating Services Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Service Type (Casual Dating, Social Dating, Others), By Subscription Model (Weekly Subscription, Monthly Subscription, Quarterly Subscription, Half Yearly Subscription, Yearly Subscription), By Gender (Male, Female), By Age Group (Below 20, 21-30, 31-40, Above 41), And By Geography - Forecasts From 2020 To 2025

Published:  Apr 2021 Report Code: KSI061613737 Pages: 120

The online dating services market was valued at US$3.874 billion in 2019. Online dating refers to a system that enables the users to connect through online platforms and introduce and find potential connections, generally for further development of relationships. The major factors supplementing the market growth of online dating services include the rising internet penetration, especially across the major developing economies of the region coupled with the rapid integration of technology which has led to an upsurge in the usage of smartphones. The increasing millennial population around the globe along with the shifting preferences of users to meet new people through these platforms for building various kinds of relationships such as casual, social, niche and others is further widening up the opportunities for the market to grow in the near future. The inclination of the users to build relationships to meet like-minded people has also led to an upsurge in the demand for online dating services in recent years.

Rapid innovation in service offerings is driving the market growth

The growing consumer expectations have led to constant participation by the key market players to develop and deliver new and customized services to their users further showing the potential of the online dating services market to grow in the near future. For instance, during the year 2018, eHarmony, a leading online dating website based out in the United States of America announced the launch of its AI-enabled functionality that will automatically suggest the nudgers meet personally after they have chatted for a considerable period of time. Similarly, companies are expanding the services offered to them for catering to the rising consumer needs has led to the integration of additional services on their platforms with an aim to attract more customers and gain traction in the market is also positively impacting the market growth to some extent during the next five years. For instance, in 2018, Badoo, one of the leading companies operating in the market announced the integration of video chat facilities for its use for face-to-face interactions.

Rapid penetration of smartphones and mobile devices

The major factor supplementing the online dating services market growth includes the burgeoning penetration of smartphones and other portable computing devices such as tablets and laptops among others. The deep penetration of smartphones across both the developed and developing economies is boosting the demand for online dating services as the majority of the applications work in real-time based locations. This further enables the user to expand his or her geographic reach and further interact with people at different locations. As per the data from the World Bank Group, the penetration of mobile phones is highest in Europe, followed by North America and Asia Pacific region. Thus, further supporting the market growth in these regions during the forecast period. The penetration of smartphones is considered to be the fastest in the APAC region, especially in countries like India and China due to the fact that more and more people are getting cheap and easy internet connectivity with every passing day. Also, the entry of Reliance Jio in India during the year 2016 was the turning point for the mobile internet market, in which the prices were reduced heavily, which further fuelled the adoption of smartphones and tablets throughout the country. Therefore, the major factor that is driving the online dating services market growth is the deep penetration of smartphones in various countries around the globe.

Booming internet penetration is providing an impetus for the market to grow

The rapid penetration of faster and cheaper internet has led to an upsurge in the demand for online dating services among the general population. This coupled with a rapid increase in smartphone usage is further widening the opportunities for the market to grow in the near future. According to the World Bank, the percentage of the population using the internet increased from 6.77% in 2000 to 49.723% in 2017. Simultaneously, the number of households with broadband access has increased significantly in both developed and developing economies. For instance, in India, the number of fixed-broadband subscriptions reached 18,170,000 by the year 2018 from 5,280,000 during the year 2008. Additionally, in the United States of America, it reached 110,568,000 by 2018 from 84,552,000 in 2010. Therefore, the rapid increase in internet penetration is also projected to be a key factor amplifying the demand for online dating services over the course of the next five years.

The recent outbreak of Novel Coronavirus Disease

The recent outbreak of the novel coronavirus is projected to boost the demand for online dating services, especially in the short run. The World Health Organization has declared the outbreak a pandemic as it is difficult to contain. Thus, numerous directives such as social distancing and enforcement of quarantine measures and lockdowns in some highly affected countries are expected to amplify the adoption of these services during the period of the next six to eight months. This can be backed up by the fact that a huge number of users are signing up during this time of the pandemic. In a press release, Tinder Inc. announced that the company recorded more than 3 billion swipes on 29 March 2020, which was considered the highest figure on a single day that the company has recorded in its history until now.

The online dating services market has been segmented into service type, subscription model, gender, age group, and geography.

Competitive Insights

Prominent key market players in the online dating services market include Tinder, Badoo, Sparks Network SE, and eHarmony Inc., among others. These companies hold a noteworthy share in the market on account of their good brand image and product offerings.

Major players in the online dating services market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years.

Online Dating Services Market Scope:

Report Metric Details
 Market size value in 2019  US$3.874 billion
 Growth Rate  CAGR during the forecast period
 Base year  2019
 Forecast period  2020–2025
 Forecast Unit (Value)  USD Billion
 Segments covered  Service Type, Subscription Model, Gender, Age Group, And Geography
 Regions covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies covered Tinder Inc., Badoo Trading Limited, Spark Networks SE, Grindr LLC, Bumble, The Meet Group, eHarmony, Inc., OkCupid, Love Group Global Ltd
 Customization scope  Free report customization with purchase

 

Segmentation

  • By Service Type
    • Casual Dating
    • Social Dating
    • Others 
  • By Subscription Model
    • Weekly Subscription
    • Monthly Subscription
    • Quarterly Subscription
    • Half Yearly Subscription
    • Yearly Subscription
  • By Gender
    • Male
    • Female
  • By Age Group
    • Below 20
    • 21-30
    • 31-40
    • Above 40
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • France
      • United Kingdom
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • Israel
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Others

Frequently Asked Questions (FAQs)

Q1. What is the size of the global online dating services market?
A1. The online dating services market was valued at US$3.874 billion in 2019.  


Q2. Who are the major players in the online dating services market?
A2. Prominent key market players in the online dating services market include Tinder, Badoo, Sparks Network SE, and eHarmony Inc., among others.

 
Q3. How is the global online dating services market segmented?
A3. Online Dating Services Market has been segmented into service type, subscription model, gender, age group, and geography. 


Q4. What factors are anticipated to drive the online dating services market growth?
A4. The major factors supplementing the market growth of online dating services include the rising internet penetration, especially across the major developing economies of the region coupled with the rapid integration of technology which has led to an upsurge in the usage of smartphones. 


Q5. What is the base year considered in the online dating services market report?
A5. 2019 has been taken as the base year in the online dating services market report.

1. Introduction
1.1. Market Definition
1.2. Market Segmentation
 
2. Research Methodology
2.1. Research Data
2.2. Assumptions
 
3. Executive Summary
3.1. Research Highlights
 
4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
 
5. Online Dating Services Market Analysis, By Service Type
5.1. Introduction
5.2. Casual Dating
5.3. Social Dating
5.4. Others 
 
6. Online Dating Services Market Analysis, By Subscription Model
6.1. Introduction
6.2. Weekly Subscription
6.3. Monthly Subscription
6.4. Quarterly Subscription
6.5. Half Yearly Subscription
6.6. Yearly Subscription
 
7. Online Dating Services Market Analysis, By Gender
7.1. Introduction
7.2. Male
7.3. Female
 
8. Online Dating Services Market Analysis, By Age Group
8.1. Introduction
8.2. Below 20
8.3. 21-30
8.4. 31-40
8.5. Above 41
 
9. Online Dating Services Market Analysis, By Geography
9.1. Introduction
9.2. North America
9.2.1. North America Online Dating Services Market, By Service Type, 2019 to 2025
9.2.2. North America Online Dating Services Market, By Subscription Model, 2019 to 2025
9.2.3. North America Online Dating Services Market, By Gender, 2019 to 2025
9.2.4. North America Online Dating Services Market, By Age Group, 2019 to 2025
9.2.5. By Country
9.2.5.1. USA
9.2.5.2. Canada
9.2.5.3. Mexico
9.3. South America
9.3.1. South America Online Dating Services Market, By Service Type, 2019 to 2025
9.3.2. South America Online Dating Services Market, By Subscription Model, 2019 to 2025
9.3.3. South America Online Dating Services Market, By Gender, 2019 to 2025
9.3.4. South America Online Dating Services Market, By Age Group, 2019 to 2025
9.3.5. By Country
9.3.5.1. Brazil
9.3.5.2. Argentina
9.3.5.3. Others
9.4. Europe
9.4.1. Europe Online Dating Services Market, By Service Type, 2019 to 2025
9.4.2. Europe Online Dating Services Market, By Subscription Model, 2019 to 2025
9.4.3. Europe Online Dating Services Market, By Gender, 2019 to 2025
9.4.4. Europe Online Dating Services Market, By Age Group, 2019 to 2025
9.4.5. By Country
9.4.5.1. Germany
9.4.5.2. France
9.4.5.3. United Kingdom
9.4.5.4. Spain
9.4.5.5. Others
9.5. Middle East and Africa
9.5.1. Middle East and Africa Online Dating Services Market, By Service Type, 2019 to 2025
9.5.2. Middle East and Africa Online Dating Services Market, By Subscription Model, 2019 to 2025
9.5.3. Middle East and Africa Online Dating Services Market, By Gender, 2019 to 2025
9.5.4. Middle East and Africa Online Dating Services Market, By Age Group, 2019 to 2025
9.5.5. By Country
9.5.5.1. Saudi Arabia
9.5.5.2. Israel
9.5.5.3. Others
9.6. Asia Pacific
9.6.1. Asia Pacific Online Dating Services Market, By Service Type, 2019 to 2025
9.6.2. Asia Pacific Online Dating Services Market, By Subscription Model, 2019 to 2025
9.6.3. Asia Pacific Online Dating Services Market, By Gender, 2019 to 2025
9.6.4. Asia Pacific Online Dating Services Market, By Age Group, 2019 to 2025
9.6.5. By Country
9.6.5.1. China
9.6.5.2. Japan
9.6.5.3. South Korea
9.6.5.4. India
9.6.5.5. Others
 
10. Competitive Environment and Analysis
10.1. Major Players and Strategy Analysis
10.2. Emerging Players and Market Lucrativeness
10.3. Mergers, Acquisitions, Agreements, and Collaborations
10.4. Vendor Competitiveness Matrix
 
11. Company Profiles
11.1. Tinder Inc.
11.2. Badoo Trading Limited
11.3. Spark Networks SE
11.4. Grindr LLC
11.5. Bumble
11.6. The Meet Group
11.7. eHarmony, Inc.
11.8. OkCupid
11.9. Love Group Global Ltd

Tinder Inc.

Badoo Trading Limited

Spark Networks SE

Grindr LLC

Bumble

The Meet Group

eHarmony, Inc.

OkCupid

Love Group Global Ltd

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