Stand-up Pouches Market Size, Share, Opportunities, And Trends By Type (Aseptic Pouches, Standard Pouches, Retort Pouches, Others), By Material (Plastic, PET, PP, Paper, Foil), By End-Users (Food And Beverages, Beauty And Personal Care, Pet Food, Home Care Products, Others), And By Geography - Forecasts From 2023 To 2028

  • Published : Jul 2023
  • Report Code : KSI061615846
  • Pages : 129

The stand-up pouches market is projected to grow at a significant level in the forecast period. Stand-up pouches are flexible packaging solutions designed to stand vertically on shelves or display surfaces due to their flat, gusseted bottom. They typically have a resealable zip-lock or spout for easy opening and reclosing, ensuring product freshness and convenience. Stand-up pouches are widely used across various industries, including food, beverages, pet food, and personal care products, due to their lightweight nature, space-saving design, and excellent barrier properties, which protect contents from moisture, air, and other external elements.


The stand-up pouches market refers to the global industry involved in the manufacturing, distribution, and consumption of flexible packaging solutions designed to stand upright. This market is driven by the growing demand for convenient, lightweight, and space-saving packaging options across various sectors, such as food and beverages, pet food, cosmetics, and household products. Stand-up pouches' popularity is fueled by their resealable features, excellent barrier properties, and customizable designs, which enhance product visibility and consumer appeal. The market's continuous growth is also influenced by the shift towards eco-friendly and recyclable packaging materials, reflecting the increasing emphasis on sustainability in the packaging industry.


  • Convenience and Portability: Stand-up pouches offer convenience to consumers with their easy-to-carry design, making them ideal for on-the-go lifestyles. The lightweight nature of stand-up pouches also reduces shipping costs for manufacturers, contributing to their popularity.
  • Shelf Appeal: The vertical display of stand-up pouches on store shelves enhances product visibility and attracts consumer attention. Their unique and customizable designs allow brands to create eye-catching packaging, contributing to increased sales.
  • Extended Shelf Life: Stand-up pouches often feature excellent barrier properties, protecting products from moisture, air, and light. This extended shelf life helps preserve product freshness and quality, particularly for perishable items like food and beverages.
  • Eco-Friendly Options: Many stand-up pouches are now available in eco-friendly materials, such as recyclable or compostable films, catering to environmentally-conscious consumers and brands striving to reduce their carbon footprint.
  • Cost-Efficiency: Stand-up pouches require less material compared to traditional rigid packaging, leading to cost savings in production and transportation. Their space-saving design also reduces warehousing and shipping expenses.
  • Innovation in Spouts and Resealable Features: The integration of spouts and resealable zippers in stand-up pouches allows for easy pouring and reclosing, enhancing consumer convenience and reducing product waste.
  • Growing Demand in Food and Beverages: The food and beverage industry is a significant driver for stand-up pouches' market growth. With consumers seeking ready-to-eat and on-the-go options, stand-up pouches meet these requirements effectively.
  • Increasing Demand in Pet Food and Treats: Stand-up pouches are gaining popularity in the pet food market due to their ability to retain freshness and aroma, making them an appealing choice for pet owners.
  • Shift from Rigid to Flexible Packaging: Many brands are transitioning from rigid packaging formats to flexible stand-up pouches, driven by their versatility, lightweight, and sustainability features.
  • E-commerce Packaging: With the rise of e-commerce and direct-to-consumer sales, stand-up pouches offer secure and durable packaging solutions, ensuring products reach customers in optimal condition.


Products offered by key companies:

  • Kellogg's launched a line of cereal pouches that are made from plant-based plastic material. These pouches are recyclable, and Kellogg's has committed to using 100% recyclable packaging for all of its cereal products by 2025.
  • The Honest Company launched a line of personal care products that are packaged in stand-up pouches made from 100% recycled materials. These pouches are also recyclable, and The Honest Company has partnered with TerraCycle to collect and recycle the pouches after use.
  • Glenroy and Walex Products collaborated to launch a recyclable stand-up pouch for the household products market. This pouch is made from a recyclable plastic film and the consumers can return the clean and empty pouch to any retail store with a plastic bag recycling bin.


Positive growth in the food and beverage segment: 

The segment of the stand-up pouches market that is experiencing significant growth is the food and beverage industry. This growth can be attributed to several factors. Firstly, the rising demand for convenient, portable, and single-serve food and beverage products aligns well with the on-the-go lifestyle of consumers. Stand-up pouches cater to this demand with their lightweight and easily resealable features. Secondly, the superior barrier properties of stand-up pouches help preserve the freshness and quality of perishable food items, extending their shelf life. Lastly, the shift towards sustainable and eco-friendly packaging options has driven brands to adopt stand-up pouches made from recyclable materials, further boosting their popularity in the food and beverage sector.

The Asia-Pacific region is expected to hold a significant share:

The Asia-Pacific region is expected to dominate the stand-up pouches market share. This dominance can be attributed to several factors. Firstly, the region's large and growing population, coupled with the rising disposable incomes of the middle class, drives the demand for packaged food and beverages, leading to increased use of stand-up pouches. Secondly, rapid urbanization and changing lifestyles in countries like China and India are propelling the demand for convenient and on-the-go packaging solutions, where stand-up pouches excel. Additionally, the increasing adoption of e-commerce and the growing trend of ready-to-eat meals further contribute to the region's dominance in the stand-up pouches market. 

Key developments:

  • In Mar 2023, ClearBags launched home-compostable child-resistant bags. These bags are made from a proprietary blend of materials that are food safe and heat-sealable. They are also certified by the American Society for Testing and Materials (ASTM) to be home compostable.
  • In Feb 2022, Shakoflex introduces Jumbo 5 lit Stand up Pouches, a sustainable alternative to rigid jerry cans, offering better shelf life and environmental friendliness. Already adopted for 5lit Ketchup packaging in Zambia, it revolutionizes liquid product packaging in the FMCG industry.

Key Segment:

  • By Type 
    • Aseptic Pouches
    • Standard Pouches
    • Retort Pouches
    • Others
  • By Material
    • Plastic
    • PET
    • PP
    • Paper
    • Foil
  • By End-Users
    • Food and Beverages
    • Beauty and Personal Care
    • Pet Food 
    • Home Care Products
    • Others
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Italy
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Taiwan
      • Thailand
      • Indonesia
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Design

2.2. Research Data

2.3. Validation


3.1. Key Findings


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Aseptic Pouches

5.3. Standard Pouches

5.4. Retort Pouches

5.5. Others


6.1. Introduction

6.2. Plastic

6.2.1. PET

6.2.2. PP

6.3. Paper

6.4. Foil


7.1. Introduction

7.2. Food and Beverages

7.3. Beauty and Personal Care

7.4. Pet Food 

7.5. Home Care Products

7.6. Others


8.1. Introduction

8.2. North America

8.2.1. United States

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. United Kingdom

8.4.2. Germany

8.4.3. France

8.4.4. Italy

8.4.5. Spain

8.4.6. Others

8.5. Middle East and Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Others

8.6. Asia Pacific

8.6.1. Japan

8.6.2. China

8.6.3. India

8.6.4. South Korea

8.6.5. Taiwan

8.6.6. Thailand

8.6.7. Indonesia

8.6.8. Others


9.1. Major Players and Strategy Analysis

9.2. Emerging Players and Market Lucrativeness

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Vendor Competitiveness Matrix


10.1. Amcor Plc

10.2. Mondi plc

10.3. Sonoco Products Company

10.4. Smurfit Kappa Group plc

10.5. ProAmpac LLC

10.6. Swiss PAC USA

10.7. Winpak Ltd.

10.8. Uflex Limited

10.9. Glenroy, Inc.

10.10. FLAIR Flexible Packaging Corporation

Amcor Plc

Mondi plc

Sonoco Products Company

Smurfit Kappa Group plc

ProAmpac LLC


Winpak Ltd.

Uflex Limited

Glenroy, Inc.

FLAIR Flexible Packaging Corporation